News

As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]

62% of ads in Super Bowl 60 featured top talent.

What brands can learn from the collective response to Benito's halftime show.

OpenAI’s decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.

Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

Several brands took a walk down millennial memory lane.

The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.

LGBTQ representation dropped for the second year in a row.

Bad Bunny’s expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

Budweiser again won the top spot on USA Today’s Ad Meter, its second year in a row and 10th win overall.

Hims is breaching the U.S. patent on semaglutide, the active ingredient in Novo’s blockbuster obesity treatments, Novo argued Monday.

Super Bowl advertising: Why brands should prioritize entertainment all year.

McDonald's targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.

While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal

Here's what resonated with the people who make ads for a living.

Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.

Viewers were not amused.

From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?

America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.

This year’s Big Game saw established brands lean heavily on star power, patriotic iconography and the occasional needle drop.