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11,766 articles covering the AdTech ecosystem
Netflix steps into the ring with Domino's and Sky Vegas for first UK live boxing broadcast
Event will feature Tyson Fury coming out of retirement to fight against Arslanbek Makhmudov.
Three executives depart amid ‘changing of the guard’ at The Trade Desk
TTD has confirmed three of its senior leaders have stepped down amidst a slew of changes, challenges and disruptions for the company.
Publicis wins Microsoft media account without a pitch as part of expanded partnership
Two companies “will leverage each other’s expertise to embed agentic AI”.
Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel
Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight". Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...] The post Happydemics lance ‘In-Flight’ pour optimiser le brand lift des campagnes en temps réel appeared first on ExchangeWire.com.
KFC drops ‘Finger Lickin’ Machine’ music track to promote new Box Feasts
Highdive’s campaign leans on a music release strategy, including a 90-second music video and physical CDs.
Marmite’s ‘Love It or Hate It’ theme is cleverly hiding in these cooking ads
New print and OOH work from adam&eve\TBWA uses visual tricks to fold in the longtime positioning.
Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future
The independent PR agencies join forces as an integrated marketing shop with AI at the core
The Publicis-Microsoft Deal is Bigger Than You Think
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership
MS NOW Names Executive Producers for 4 New Shows
MS NOW's new shows launch in June.
What to expect from the next phase of retail media
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs. The post What to expect from the next phase of retail media appeared first on MarTech.
Structuring B2B marketing across 4 key resources
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact. The post Structuring B2B marketing across 4 key resources appeared first on MarTech.
Most messaging problems start with the wrong audience
Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action. The post Most messaging problems start with the wrong audience appeared first on MarTech.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows The post Is Adobe bringing AI-driven automation to Marketo? appeared first on MarTech.
Inspiro Announces Strategic Expansion into Comprehensive Business Process Services to Drive Next-Generation Enterprise Efficiency
Altius Inspiro (Inspiro), a globally recognized leader in digital customer experience (CX) management, announced a strategic expansion of its service portfolio to include comprehensive Business Process Services (BPS). The evolution highlights Inspiro’s shift from serving as a cost-reduction and process-efficiency partner—focused on providing a competitive workforce—to becoming a value-driven partner, holistically supporting the client’s entire […]
Segra Launches SkyVoice, a Unified Communications Platform Built for Modern Business Communications
Segra, one of the nation’s largest independent fiber network companies, announces the launch of SkyVoice, a unified cloud communications platform designed to simplify business communications by bringing voice, collaboration, and contact center capabilities together in one intelligent environment. SkyVoice gives businesses a unified communications platform that simplifies how teams connect and collaborate, allowing users to […]
Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform
New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks Former Google Head of Shopping Courtney MacConnell joins Criteo to lead GO Criteo , the global commerce intelligence platform, announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers […]
Amperity Expands Australian Presence with AWS and Strategic Investment in Talent
Expansion builds on rapid customer growth and rising demand across retail, financial services, and travel in Australia Amperity, the leading AI-powered Customer Data Cloud, announced a major expansion of its Australian operations, including the availability of its platform in the AWS Asia-Pacific (Sydney) and Asia-Pacific (Melbourne) Regions, along with continued investment in regional talent. The […]
H2O.ai appoints Ingram Micro as Distributor for ANZ, Strengthening its AI Fulfilment Leadership
H2O.ai, a pioneer in sovereign AI and global leader in agentic, predictive, and opensource generative AI and machine learning, announced a new distribution agreement with Ingram Micro Australia and New Zealand. Under the agreement, Ingram Micro becomes a key route to market for the full H2O.ai portfolio across Australia and New Zealand, including the H2O […]
Trust3 AI Announces Apache Iceberg Integration to Enable Unified Data and AI Governance
Apache Iceberg integration enables streamlined access, scalability, and reliability for modern enterprise data management and analytics. Trust3 AI has launched a new Apache Iceberg integration designed to help organizations streamline data management and elevate their analytics capabilities. The addition of Apache Iceberg integration marks a pivotal milestone for our platform and our customers, enabling the […]
Multimedia Plus Launches MMP AI Studio, Turning Product Content Into Training and E-Commerce Videos in Minutes
New platform eliminates video production bottlenecks, enabling brands to scale training and product content without studios, crews, or long lead times. Multimedia Plus (MMP), creators of the mobile-first platform INCITE®, today announced the launch of MMP AI Studio, an AI-powered platform that transforms product content into on-brand microlearning and e-commerce videos from simple text briefs. Backed […]
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery. The post Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce appeared first on Search Engine Journal.
Havas CEO Yannick Bolloré earned £6m in 2025
The chief executive received a base salary of £1.3m.
Irn-Bru Ice Cream flavour returns with social ads by Leith
Irn-Bru appointed Lucky Generals to creative account last year.
KitKat outdoor ads put people taking breaks into logo
VML UK created the work.