News

An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.

The European Commission says that short-form video specialist TikTok breaks restrictions on addictive design which are encoded in the EU's Digital Services Act, a major piece of legislation which regulates tech businesses and prohibits harmful business practices. Following an investigation into the app which kicked off in 2024, the European Commission has issued a preliminary Read More

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...] The post Experian: “New Year, New Me” Is Now a Year-Round Wellness Mindset appeared first on ExchangeWire.com.

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...] The post Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch appeared first on ExchangeWire.com.

Anthropic won the AI battle, but there was plenty else to enjoy on a strong night for advertising.

The actor returned as the human-unicorn hybrid in a five-minute comedy sketch in the family’s front yard.

EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.

The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.

In 2026, Americans want nostalgic tracks from the ’80s and ’90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl viewers in the feels, ranking […]

Omnicom network takes the cake after absorbing FCB.

Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.

The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured. The post ActiveCampaign’s latest move signals the era of self-driving campaigns appeared first on MarTech.

Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works. The post Unify your adtech and salestech without breaking what works appeared first on MarTech.

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. The post Brand is the decision in B2B, and AI decides first appeared first on MarTech.

True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. The post Why context matters more than data in personalization appeared first on MarTech.

The Washington Post's controversial strategy begins with a foundation, then adjusts based on what works. The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.

Where linear TV was once "untouchable" on media plans, new measurement tools are proving that video campaigns deliver higher ROI, according to Dylan Pritchard, Head of AV at Bicycle.  In this edition of the Buy-Side View, Pritchard discusses the agency's shift away from linear TV and towards video-first strategies, the role of The Trade Desk Read More

In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign. The post Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store  appeared first on ExchangeWire.com.

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...] The post Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.