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20,698 articles covering the AdTech ecosystem
What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delay
A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
Flo Anthony, Pioneering Page Six Entertainment Journalist, Dies at 74
Flo Anthony, an entertainment journalist known for being the first Black woman to work for the New York Post’s entertainment and Page Six departments, died Thursday after a battle with cancer. She was 74. Anthony’s death was confirmed to Variety by Jack Hirsch, the biographer of Anthony’s husband, Michael Spinks. While working as a journalist, […]
AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
AI search only feels like a new sport to the people who were never really training. Here's what actually changed, and what didn't. The post AI Search Only Feels New If Your SEO Was Shallow appeared first on Search Engine Journal.
The Weekly Closeout: Activist comes for Ethan Allen’s board, Rhode delivers for Elf
The investor wants his nominees to replace all of the furniture retailer’s directors, while Rhode helped E.l.f. Beauty achieve nearly 40% growth.
Will people pay more for Under Armour?
Flouting signs of soft demand, CEO Kevin Plank on Friday said that “consumers are going to choose Under Armour at a premium.”
What Rockstar Games’ Netflix Pact for ‘GTA 6’ Reveal Signals About Hollywood’s Growing Relationship With Gaming
“Grand Theft Auto 6” was already set to make history in the video game world — but now it’s making a hot prerelease spin through Hollywood as well. On Aug. 27, Netflix will debut an “extended look” at one of the most anticipated games of all time. While the first two “GTA 6” trailers bowed […]
Campaign Ad Net Zero Awards deadline extended
Prospective entrants now have until the end of 13 August to submit entries.
Nielsen to acquire DoubleVerify for $2.15bn
If approved, the combined company is expected to generate more than $4bn in annual revenue.
British American Tobacco set to award global media account
Tobacco and smoke-free products brand to assign media duties in the UK and US.
M&C Saatchi UK group CSO Gen Kobayashi exits
Role will not be replaced as agency returns to divisional leadership.
Confused.com brings familiar sayings to life through puppetry
Leo UK created the campaign.
Cheez-It celebrates cheesy comedy at Edinburgh Fringe
Zeal created the brand activations.
Campaigns shouldn't start with an ad
As an industry, we've become comfortable treating experiential as the moment a campaign comes to life. I think we've got that the wrong way round.
Ted Lasso shows us that ‘earned experiential’ can be the most powerful media of all
People want to participate in stories, inhabit worlds and find communities that reflect who they are, or better still, who they want to be.
Why OpenAI’s creator trip backfired
Tech company faced backlash after hosting luxury getaway for creators. Billion Dollar Boy's Becky Owen explains where it went wrong.
See all this week's Ads of the Day
Which brands and agencies made Campaign's Ad of the Day this week?
ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
Outcomes, AI and Data Dominate the Beet Retreat Berkshires: NYSE Interviews Tameka Kee
The advertising industry has spent years building an ecosystem complicated enough to require its own ecosystem map. At the Beet Retreat Berkshires, some of the people responsible for buying ads, selling them and building the machinery in between gathered to figure out how to make the whole thing work better. Tameka Kee, advertising futurist and […]
As Nielsen Buys DoubleVerify, Mark Zagorski Looks At Advertising’s Next 20 Years
Nielsen’s $2.15 billion deal to acquire media-measurement firm DoubleVerify comes at a moment when the advertising industry is undergoing another technological upheaval, with artificial intelligence poised to reshape how media is bought, measured and verified. For Mark Zagorski, chief executive of DoubleVerify, the deal also marks the latest turn in an evolution that has transformed […]
GLP-1 users’ grocery spending is dropping
GLP-1 shoppers’ spending power is now over $660 billion, but their grocery spending is down 4%, Numerator found.
Grocers have entered a ‘new affordability era,’ report notes
With no end in sight to consumers’ value-focused shopping habits, retailers should focus on helping people feel confident they’re getting good quality for their money, according to Acosta.
The Friday Checkout: Federal scrutiny of pricing practices ramps up
A Senate subcommittee hearing put companies on blast for “AI surveillance pricing,” highlighting how retailers risk losing consumer trust.
Spirit Halloween parent company to acquire Hot Topic
Hot Topic and its subsidiaries will continue to operate independently and will maintain their headquarters in California.