News
21,117 articles covering the AdTech ecosystem
Presenting the Ad Age Creativity Awards Best YouTube Creator Collaboration winner
Brands can achieve outstanding results by partnering with the No. 1 preferred platform for creator content.
Erik Basil Spooner
Erik Spooner has joined data and AI software company Quantexa as Global Head of Brand & Creative.
Shopify Wants To Be Merchants’ Built-in AI Agency
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Penske Media Acquires Remaining Vox Media Brands, Creates PMX Division
The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.
The CMO’s Secret to Board-Level Influence ft. US Bank’s Michael Lacorazza
Practical insights for marketers looking to make an impact on their companies.
What AI is about to expose about programmatic advertising
For years, the advertising industry had a convenient villain: fraud. But as AI-driven automation removes layer after layer of manual execution from media buying, the problem of structural waste is coming into focus. Partner insights from Blockboard.
The most complete signal in advertising is hiding in plain sight
For the past few years, the ad tech industry has been focused on what it stands to lose: cookies, IDs, third-party signals. However, there's a genuine signal front and center that the industry has consistently underutilized: carrier data. Partner insights from Blis.
Why streaming sponsorships are the most efficient buy in TV
Sam Joachim, senior director, client services, Tatari Every brand running a CTV campaign is chasing efficiency — lower CPMs, tighter targeting, faster iteration. This makes streaming sponsorships look like the last thing a marketer would want to budget for, with higher CPMs, non-cancellable commitments and premium inventory that costs more than anything else in the […]
Mergers And Operating Systems Are Reshaping TV Ads
Linear TV is grabbing attention once again. This time as the broadcast and streaming media worlds are being tied together by major M&A deals. There’s the recent news of Fox’s $22 billion acquisition of Roku and Paramount’s merger with Warner Bros. Discovery (will it be PWBD? Or another rebrand? TV Land waits on tenterhooks), which […] The post Mergers And Operating Systems Are Reshaping TV Ads appeared first on AdExchanger.
Inside The Trade Desk’s Pitch For Ventura TV OS
The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs. The post Inside The Trade Desk’s Pitch For Ventura TV OS appeared first on AdExchanger.
What Remains Of Vox Media Is Getting Bought By Penske Media Corp.
Remember last month when James Murdoch’s Lupa Systems acquired roughly half of Vox Media, specifically New York Magazine, Vox and its podcast network? Well, the other shoe – err, sale – has dropped. The post What Remains Of Vox Media Is Getting Bought By Penske Media Corp. appeared first on AdExchanger.
Mondelez CEO on less healthy food ad rules: ‘UK needs education, not regulation’
Dirk Van de Put says regulation "doesn’t change the habits of people”.
Movers & Shakers: Publicis, WPP, Uncommon, ITV, Mondelez, Born Social, Initiative and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Agency leads: social media ban will have 'muted' impact on media spend
This is despite a report that the forecast for UK digital advertising spend for 2027 has been cut by £1.3bn.
Bauer appoints new publishing CEO as Helen Morris and Steve Prentice step down
Bauer Media's UK publishing co-CEOs to leave the business at the end of June.
Joint names Ayla de Moraes as head of strategy
De Moraes has previously worked at McCann London, Orange Panther Collective, Publics Poke, Grey and VCCP.
Hawkstone makes TV ad debut before England’s first World Cup match
Campaign spoke to the brand’s co-founder Johnny Hornby about the ad.
PPA boss: social media climate presents opportunity for 'expertly curated content'
Sajeeda Merali, chief executive of the Professional Publishers Association, calls on platforms to be held accountable for harmful algorithmic content.
Cannes Contenders: Gambol
Footwear brand claims to change brains.
Co-op spots show supermarket solving last-minute problems
New brand platform created by VCCP.
Rémy Cointreau opens three bars at Taste of London
Activations created by Onyx Events.
Revolut appoints head of growth after Fiona Davies departs
Davies was in the role for over two years.
Pitch Update: Ikea, Revlon, Ministry of Defence, Allwyn, Panasonic, British Cycling and more
Campaign's weekly round-up of pitches, reviews and account wins.
“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down
After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV Read More