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“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down

“We Knew We Might Raise Eyebrows With Broadcasters” – How Hiscox Turned CTV Advertising Upside Down

After running in print, radio and out-of-home over the last three years, insurance brand Hiscox has brought its 'Most Disastrous Campaign Ever' to TV, with a series of CTV ads apparently going wrong in a variety of ways that are sure to keep playout teams up at night. Marking the company's first time on TV Read More

Last updated Jun 18, 2026 by ATDb automated enrichment

Source
VideoWeek
Published
Jun 18, 2026
Topic
Hiscox
Mentions
1