Ad Tech’s Last Neutral Party Just Picked A Side

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective tissue letting competing agencies, brands and platforms move data and identity across each other’s walled gardens, on the understanding that […] The post Ad Tech’s Last Neutral Party Just Picked A Side appeared first on AdExchanger.

Last updated Aug 23, 2026 by the ATDb Editorial Team