“Great Relationships with Media Owners Are Becoming a Bit of a Lost Art” – Buy-Side View with JAA Media’s Max Noss

The rise of CTV has created a certain amount of confusion among media owners as to who they should be speaking to at agencies. Max Noss, Head of AV at JAA Media, says the independent agency provides clarity by operating a hybrid CTV team, combining the digital team and the AV team - and therefore Read More

Last updated Aug 23, 2026 by the ATDb Editorial Team