News
20,665 articles covering the AdTech ecosystem
GlobalFoundries Selects Redpanda to Unify Real-Time Data and Power AI Agents Across its Global Manufacturing Footprint
Collaboration establishes a real-time data foundation to improve operational efficiency, scalability and decision-making across its operations Redpanda, the leading provider of mission-critical data and agent governance infrastructure, announced that GlobalFoundries, a leading semiconductor manufacturer, has selected Redpanda as a key partner in its digital transformation journey. Through the collaboration, GF and Redpanda are building a […]
Everpure Lands New Design Win with Second Top-Five Hyperscaler
Agreement validates Everpure’s technology advantage for hyperscale workloads Everpure, the company revolutionizing storage and data management, announced a design win and supply agreement with a second top-five hyperscaler. This milestone builds on Everpure’s landmark hyperscaler design win announced in late 2024, further reinforcing the company’s technological leadership and software-driven advantage. Marketing Technology News: MarTech Interview with […]
PixAI Launches PixAI Studio, Bringing Node-Based AI Workflows to Anime and Visual Content Creation
“The new workspace connects models, assets, editing, video, and audio within a reusable visual production pipeline.” PixAI, an anime-style AI art platform and creator community, has officially launched PixAI Studio, a node-based AI workspace that allows creators to design and manage multi-stage content production within a single visual canvas. Most web-based AI image tools follow a […]
Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing
Byrna Technologies Inc., a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, announced the appointment of Nate Secor as Senior Vice President of Brand and Marketing, effective today, August 10, 2026. Secor will oversee the Company’s brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations. […]
Digest: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown
In today's Digest, we discuss a New Mexico judge ordering Meta to pay an additional USD$567m (£419.5m) over child safety issues, Burnham fast-tracking subscription trap crackdown as cost-of-living tour begins, and YouTube extending its shopping affiliate program to UK creators. The post Digest: Meta Hit With Additional $567m Child Safety Penalty; Burnham Fast-Tracks Subscription Trap Crackdown appeared first on ExchangeWire.com.
The 123-Year-Old Media Strategy That Everyone Should be Copying
In his first column for ExchangeWire, Mimmo Palmieri of MIMMS looks at why the Tour de France shows that a lot of good can come from an uphill struggle… The post The 123-Year-Old Media Strategy That Everyone Should be Copying appeared first on ExchangeWire.com.
Ad Tech’s Trust Problem Isn’t Going Away. We Just Stopped Talking About It
I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […] The post Ad Tech’s Trust Problem Isn’t Going Away. We Just Stopped Talking About It appeared first on AdExchanger.
Why agentic media buying is becoming a client-by-client configuration job
Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs.
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
Experian retires the Audigent brand, folding it into Experian Marketing Services
The Audigent brand is gone. So, increasingly, is the idea of curation as a category.
Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for
The largest public names on the public markets are plateauing, prompting further speculation.
Spotify Skips The Ads; Linear Loses Out On The Upfronts
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On The Upfronts appeared first on AdExchanger.
Samsung film explores reality of parenthood
Campaign speaks to Annika Bizon, mobile experience vice-president of product and marketing at Samsung UK and Ireland, about the brand’s latest campaign.
Yelp Moves Local Discovery Closer to Conversion in ChatGPT
AI-powered local discovery is moving beyond the recommendation and closer to the transaction. Yelp’s expanded integration with ChatGPT brings new capabilities into the conversational experience, potentially shortening the path between discovering a location and becoming a customer. For multi-location brands, appearing in an AI recommendation is quickly becoming only part of the challenge. The next […] Yelp Moves Local Discovery Closer to Conversion in ChatGPT first appeared on Street Fight.
Trump Media, Operator of Truth Social, Reports Q2 Net Loss of $238.1 Million and Revenue of $1.7 Million
Trump Media & Technology Group posted another large net loss for the second quarter of 2026, of $238.1 million, while the company generated $1.7 million in sales for the period. Donald Trump is the largest shareholder in TMTG, holding more than 40% of its shares through a revocable trust, according to a July 21 Bloomberg report. […]
Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test
Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Six real non-linear campaigns showing which adjacent Google Ads segments actually reach restricted or niche audiences. The post The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads appeared first on Search Engine Journal.
IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery
Brand investment in creators is growing at twice the rate of digital advertising. But this fundamental shift is about more than money; it’s about how consumers form identities and make purchase decisions. “The story isn’t that creators are growing. Consumer behavior is changing. For a long time, mass media drove mass culture and we thought […]
Fewer Than 1% of Product Pages Are LLM-Ready: Mirakl’s Meadon
The storefronts of the internet are, by and large, invisible to the AI agents now doing the shopping. That is the blunt assessment of one executive who has run the numbers The findings are stark: in a survey of 500 product pages, fewer than 1% scored an 80% LLM-readiness rating. “Consumers, we know, are very […]
Criteo’s Sherry Smith: Retail Media’s Evolution From Trade Marketing to Media Signals a New Era
CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. “It is becoming more and more about media and less about trade marketing. And that is an important distinction because […]
AI Agents are Coming for Adtech’s Tedious Work, Not the Upfronts: Magnite’s Paige Bilins
AMENIA, N.Y. – Advertising technology has spent decades finding increasingly sophisticated ways to automate buying and selling media. Now artificial intelligence is promising to automate some of the work involved in operating all that automation. Paige Bilins, senior vice president of product management at Magnite, sees potentially significant changes ahead as AI agents become capable […]
Ogilvy UK social strategy lead departs
Roisin Gray joined the WPP-owned agency in 2024.
Ecco launches global media review
The incumbent on the account is S360.