News
16,574 articles covering the AdTech ecosystem
Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution
Ogury, the global ad tech company powered by Persona Intelligence, today (9th June, 2026) announced the launch of SONA, its agentic solution designed to address the persistent gap between audience planning and campaign execution. While many platforms focus on optimising [...] The post Ogury Launches SONA, an Agentic Solution to Improve Consistency Between Audience Planning & Campaign Execution appeared first on ExchangeWire.com.
How automation and AI is reshaping the traditional upfront marketplace
As programmatic automation and AI agents reshape the traditional upfront marketplace, media buyers are navigating a new balance.
Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Agencies and marketers are rethinking identity infrastructure, and there are a few ways forward.
Mile Marker acquires Lift to enhance its creative and digital performance chops
The PE-owned independent continues to acquire shops that round its offerings, the latest adding creative and performance assets as the two explore how to apply AI.
‘Storytelling hierarchy is starting to flatten’: Tribeca Enterprise CEO on why brands are making the festival a must-stop
The south of France isn’t the only place in June CMOs flock to for creative currency.
Brands are catching World Cup fever even without official sponsorships
Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Inside the messy middle of January Digital agency’s AI adoption
The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media […]
Don’t Hate, Communicate; Trading Up And Out
Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Marketing and Communications Officer Tamika Young, who insisted on adding the “comms” element to her remit when she was promoted last year, The Wall Street […] The post Don’t Hate, Communicate; Trading Up And Out appeared first on AdExchanger.
Havas Media’s Sarah Karges: AI’s ‘Search Answers Sooner’ is Having a Dramatic Impact on Healthcare Marketing
Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging. “AI is really part of the entire patient journey and it’s really about being able to, patients can go search for answers sooner. They are […]
Woodman’s names new CEO
In addition to promoting Clint Woodman to the top role, the regional grocer appointed Kristin Popp as president.
Ahold Delhaize USA joins supplier summit bandwagon
The company joins fellow regional supermarket operators in putting on an event that aims to bridge the gap between local suppliers and large-scale food retailers.
Walmart launches restaurant delivery
Subway is the first restaurant to be integrated with Walmart’s Express Delivery. Meals can ordered with groceries or delivered separately.
Hy-Vee sells 21 convenience stores
The sale to Pump & Pantry will allow the Midwest grocer to focus on running c-stores that sit adjacent to its supermarkets.
Connecticut becomes 2nd state to regulate dynamic pricing
The state follows Maryland in enacting legislation that bars retailers from using personally identifiable data to customize prices. A similar bill is awaiting action by New York’s governor.
Agentic commerce: AI is now your shopper’s first stop. Showing up is just the beginning.
Retailers who dismiss product visibility on AI assistants as a future problem are already behind.
Loyalty is the new growth engine and retailers are just starting to figure that out
Why loyalty is becoming retail's most valuable growth asset.
How brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
Delivery reliability trumps speed, Macy’s and Ulta execs say
Maintaining on-time delivery promises will keep shoppers coming back, but fast shipping still has a role to play, retailers said at Home Delivery World 2026.
Best Buy rolls out Meta Lab shop-in-shops
The retailer will debut the spaces — which allow shoppers to test Meta's lineup of AI glasses and VR headsets — at 50 locations this summer.
Amazon launches AI image generator to narrow search queries
Users describing a product in the e-commerce giant’s app can now choose from a variety of AI-generated images to shop similar items.
Saks Global faces pivotal year as court approves bankruptcy exit plans
The company will slash debt by 75%, get $500 million in new financing and aim for $9 billion in GMV by 2030. But now customers need to come back.
Gartner Marketing Survey Finds Awareness and Conversion Account for 62.6% of Total Media Spend
Analysts Explore Strategic Implications of AI-Driven Shifts Toward Digital, Acquisition and Human Capability During Gartner Marketing Symposium/Xpo, June 8-10, in Denver Awareness and conversion now account for 62.6% of total media spend, as CMOs shift budget toward acquisition and digital channels in pursuit of growth, according to a survey by Gartner, Inc., a business and […]
New Relic Introduces AI Coding Observability to Bring Critical Visibility and Governance to AI Coding Assistants
Solution will empower engineering and platform leaders with unified cost, security, and performance insight across AI coding tools like Claude Code, Cursor and GitHub Copilot New Relic, the Intelligent Observability Company, announced development of a new open-source feature called New Relic AI Coding Observability, an observability solution designed specifically for AI-assisted software development. As engineering […]