News
11,730 articles covering the AdTech ecosystem
123RF Launches Global Creative Operating System, Sphere to Streamline Marketing Workflows
AI-powered platform unifies campaign planning, production, publishing, and analytics for enterprises and agencies worldwide 123RF announced the global launch of Sphere, its creative operating system, a platform designed to address inefficiencies in modern marketing teams by consolidating fragmented tools and workflows into a single environment. The platform integrates campaign planning, creative asset production, publishing, and […]
Yuma AI Launches Ask Yuma: A Conversational AI to Manage eCommerce Support Operations
Ecommerce brands can now build automations, investigate issues, and generate reports by talking to their AI platform in plain English Yuma AI, the AI agent platform for ecommerce customer support, announced the launch of Ask Yuma, a conversational interface that lets merchants manage their entire support automation through natural language. CX teams shouldn’t have to […]
Epsilon Announces ETS Version 10, Advancing the Integrated Capital Markets Platform
Epsilon Technologies Group, a capital markets technology solutions provider, announced a new release of its ETS platform, marking a significant step forward in the evolution of ETS as an integrated front-to-back solution for capital markets functions. With this release, Epsilon introduces expanded valuation, risk, analytics, and accounting capabilities within the core ETS platform. The platform […]
MoversTech Releases Its Most Significant Platform Update of Recent Months
MoversTech, the end-to-end CRM built specifically for moving companies, has released two major platform updates – Expanded Multibranch Control and a fully redesigned Advanced Storage Module. Together, these updates give multi-location moving companies the operational structure and automation to run complex operations inside one system, without compromising visibility or control across teams, locations, or billing. […]
Reply selected by Microsoft as Launch Partner for Agent 365, supporting the governance and scaling of AI agents
Reply has been confirmed one of a small number of Launch Partners for Agent 365, supporting the general availability of Microsoft’s new platform designed to provide enterprise-grade governance, observability and lifecycle management for AI agents. Microsoft Agent 365 introduces a structured framework enabling organizations to deploy, monitor and manage AI agents consistently across business functions. As […]
Factor4 Gift Cards Now Available on Oracle Cloud Marketplace
This integrated solution enhances the customer journey by allowing staff to sell, redeem, and manage gift cards in real time, all from a single interface. Factor4, a leading provider of gift and loyalty solutions and a member of Oracle PartnerNetwork (OPN), announced Factor4 Gift Cards is available on Oracle Cloud Marketplace and can be deployed on […]
Movers & Shakers: Publicis Groupe, WPP Media, Jungle Creations, OpenAI, Uncovered and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Campaign Global Agency of the Year Awards: shortlist revealed
UK shops lead nominations against competition from all corners of the globe, with winners to be revealed on 18 June.
Martin Sorrell continues to fire shots
Now in his 9th decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
The price is right – or is it?
Price isn’t the grubby bit at the end of the funnel, it’s the moment when brand truth gets put to the test.
2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds
Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...] The post 2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds appeared first on ExchangeWire.com.
Career Journeys—How early social media and startup work shaped this beauty CMO
Aila Morin worked her way up the marketing career ladder by way of social media to become CMO of Merit Beauty.
What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
How media buyers and sellers can navigate ongoing changes to TV measurement ahead of the 2025 upfronts.
The new creative model: Speed is the outcome, authenticity is the point
Work made by people who actually understand the moment, the platform, and the audience, all at once.
Canva Acquires Simtheory and Ortto, Boosting AI and Marketing Power
Canva, the world’s leading visual communication platform, announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company, as part of its continued investment in artificial intelligence and marketing infrastructure. These additions will expand how Canva powers the full workflow from early ideas through to campaign […]
BBT Drives 20% Year-Over-Year ARPU Gains Through Experience-First Growth With Calix
BBT leverages their investment in the Calix One platform, guided by Calix Success, to launch residential value-based offers that are driving ARPU growth while accelerating their small business expansion with SmartBiz Calix, Inc. announced BBT drove 20 percent year-over-year growth in average revenue per user (ARPU) by leading with personalized residential experiences—quickly followed by an expansion to […]
Nectar Social and Reddit Announce Strategic Data Partnership
This partnership brings Reddit’s authentic community conversations into Nectar’s AI-native social commerce platform, enabling brands to build social proof and engage audiences across social and AI-powered discovery Nectar Social, an AI-native social commerce and community management platform, and Reddit announced a strategic data partnership. Through this partnership, Nectar gains access to Reddit’s Data API, enabling […]
ActivTrak Launches AI Insights to Give Leaders a Clear View of How AI Changes Work
New capabilities connect AI usage to productivity, capacity and business performance — helping organizations understand what’s actually working ActivTrak announced AI Insights, a new set of work intelligence capabilities that gives organizations a clear, data-driven view of how AI is used across the business — and whether it’s driving meaningful results. As companies rapidly deploy […]
Martech in 2026: The Shift Toward Data-Centric Engagement Platforms
In the last decade, marketing technology has changed a lot. What started out as a bunch of separate products, each with its own purpose like email marketing, analytics, or customer relationship management, has now become highly linked ecosystems. This change reaches a new level of maturity. Platforms are no longer distinguished by their individual features, […]
Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads
In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments. The post Digest: CMO and Execs Exit The Trade Desk; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads appeared first on ExchangeWire.com.
Scaling Success: How AI is Reshaping Publisher Deals
Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...] The post Scaling Success: How AI is Reshaping Publisher Deals appeared first on ExchangeWire.com.
OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing via @sejournal, @MattGSouthern
Akamai breaks down which AI bots are hitting publishing, who operates them, and why fetcher bots may pose a more immediate risk. The post OpenAI, Meta, ByteDance Lead AI Bot Traffic In Publishing appeared first on Search Engine Journal.
Breaking Content & SEO Silos To Build Entity Authority in AI Search
Discover the importance of AI search in modern marketing. Learn how to close the gap between content and SEO teams for success. The post Breaking Content & SEO Silos To Build Entity Authority in AI Search appeared first on Search Engine Journal.
Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and regulations. Also much like the US, Europe is undergoing a transition from linear TV to streaming and CTV. But reliable […] The post Inside RTL’s Plan To Aggregate Europe’s Fragmented TV And Video Supply appeared first on AdExchanger.