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11,730 articles covering the AdTech ecosystem
Virtual Vanguard Recap: Assessing Marketing Education
Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision. The post The post-purchase moment where loyalty is won or lost appeared first on MarTech.
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that. The post How to make AI work with context instead of prompts appeared first on MarTech.
Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors
New Salesforce-based AI Deal Engine helps M&A banks boost deal origination, buyer and sponsor research, and end to end mandate execution without manual CRM work Navatar announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, designed to help bankers originate more relevant deals, deepen coverage, and execute mandates with greater […]
IMS Announces Executive AEO Training to Help Companies Increase Visibility Across Generative AI Platforms Including ChatGPT, Claude, Grok, and Perplexity
Free April 14 live workshop provides business leaders with a structured Answer Engine Optimization framework for improving discoverability inside AI search assistants, conversational platforms, and emerging intent-driven discovery environments with live Q&A and implementation guidance IMS announced a live executive training event scheduled for April 14, 2026 at 1:00 PM EST designed to help founders, […]
Sainsbury’s Nectar360 partners with Uber and Uber Eats to bring Nectar loyalty to customers
From today, Nectar members can now turn their points into Uber rides or Uber Eats orders – a first for Nectar and for Uber Customers can swap Nectar points for an Uber voucher, automatically added to their Uber app for use on Uber Rides or Uber Eats Sainsbury’s Nectar360, which owns and operates Nectar, the UK’s […]
Particular Audience promotes Langton McCombe to Sales Director, North America
Particular Audience (PA), a global leader in Retail Media and Personalisation technology, today announced the promotion of Langton McCombe to the role of Sales Director, North America. In this position, McCombe will manage the company’s commercial and client delivery initiatives in the region, empowering retailers to unlock new digital revenue streams and deliver hyper-personalized shopping experiences […]
BFJ Digital Urges Shift to Profit-Based Ad Metrics for 2026
BFJ Digital, a leading performance marketing and data analytics agency, has issued an advisory to the Australian retail sector regarding a systemic flaw in digital advertising measurement. The agency warns that a singular reliance on Return on Ad Spend (ROAS) is driving a trend of “profitless growth,” where businesses appear successful on digital dashboards while […]
DeeperDive, Taboola’s Gen AI Answer Engine for the Open Web, Reaches Nearly 7 Million Monthly Active Users Eight Months After Launch, Emerging as One of the Largest AI Answer Engines
DeeperDive Adds Support For 6 Languages, Expanding Globally with Publishers Including Ouest-France, El Nacional, Ynet and More Taboola announced significant consumer momentum and global expansion for DeeperDive, its Generative AI “Answer Engine” that lives on many of the world’s top publishers, including USA TODAY Co., India Today, and BuzzFeed Asia. Since launching in general availability in […]
Persistent Launches Merchant Risk Management Solution Powered by Databricks AI
Enables proactive merchant risk detection and fraud prevention using real-time intelligence and workflows Persistent Systems, a global Digital Engineering and Enterprise Modernization leader, announced the launch of its Merchant Risk Management and Fraud Detection solution powered by Databricks Data Intelligence platform. The solution helps financial institutions reduce fraud losses, improve detection accuracy and lower manual review […]
BrightEdge Data: AI Search is Reaching a Tipping Point – by End of 2026 Most Online Customers will be AI Agents
AI agents increasingly influence buying decisions, yet most companies lack a clear strategy for granting those agents access to their content BrightEdge, the global leader in AI-powered enterprise performance marketing and SEO, today released data revealing AI agent requests reached 88% of human organic search activity, a level nearly matching human search and signaling a […]
Will ChatGPT ads become a meaningful part of the performance media mix?
Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes AppFlyer’s Brian Quinn.
Google’s CEO Predicts Search Will Become An AI Agent Manager via @sejournal, @martinibuster
Google's CEO says that informational queries will become agentic search and that search itself will be an agent manager. The post Google’s CEO Predicts Search Will Become An AI Agent Manager appeared first on Search Engine Journal.
Movers & Shakers: Publicis, WPP Media, M&C Saatchi, Uncovered, Jungle Creations, OpenAI and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Saga sets sail on brand strategy review
Ingenuity+ is running the process.
Staysure appoints Goodstuff to media account
Incumbent on the account was All Response Media.
To be what you can see: why queer mentorship still matters in advertising
Many queer people still don’t see themselves reflected at the top of our industry.
Persil and Arsenal Women unveil OOH campaign to get girls playing outside
Research found that girls are withdrawing from unstructured play outside by eight years old.
Nurofen aims to turn the tables for women in the “pain game"
Work was created by McCann London.
Dentsu Says Advertisers are Underinvesting in Video for Brand Building
Linear TV is still held up by many on the buy-side as primarily a brand-building tool. That perception can work against it at times, as broadcasters push to attract more performance budgets. But it still definitely sees the benefit, as it's still common for clients to default to linear TV for their big brand pushes. Read More
Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director
Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...] The post Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director appeared first on ExchangeWire.com.
Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...] The post Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP appeared first on ExchangeWire.com.
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like
When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into a different measurement environment under SKAdNetwork (SKAN). Apple’s AdAttributionKit (AAK) later delayed postbacks, compressed conversion values and set privacy thresholds […] The post 5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like appeared first on AdExchanger.
Simaia Launches ‘AI Search on Autopilot’ to Help APAC B2B Companies and Startups Capture LLM Traffic and Convert Leads
Simaia announced its public launch as an AI marketing team for B2B small and medium enterprises (SMEs) and startups across the Asia-Pacific region. Simaia replaces the need to build, hire, and manage an in-house marketing function – handling everything from AI search visibility across ChatGPT, Google Gemini, Perplexity, and Claude to converting that visibility into identified, […]