News

Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.

Explore the top trends in commercial film for 2026, based on insights gathered in Filmsupply’s 2026 Commercial Filmmaking Trend Report.

Steve Cahillane, who joined Kraft Heinz in January, aims to revive results at a company that posted declines in organic sales for the last two years.

From across the pond, Richard Brim sends his regards to all who took big swings on Sunday.

The firm is building tools to influence how brands appear in large language models and AI agents.

The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.

Boycotts spike on dopamine, then die in the checkout line, because convenience always wins the culture war.

This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […]

This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What’s […]

This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are […]

This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during […]

This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It’s also creating […]

This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]

Are you ready for the fifth era of the data layer? Tealium CTO Mike Anderson explains how AI and real-time data transform the martech landscape. The post The secret to happy customers is… your data layer appeared first on MarTech.

Tired of data being trapped in silos? We see the struggle. Join our MarTech session to learn how to build a unified system and restore team-wide trust. The post Breaking free from data prison with a roadmap to unified customer insights appeared first on MarTech.

Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale. The post How to design marketing organizations for AI learning and scale appeared first on MarTech.

Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time. The post Why marketing automation platforms are becoming decision engines appeared first on MarTech.

Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses. The post Why customer service determines the ROI of your marketing spend appeared first on MarTech.

Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem,  retail media leaders are facing new challenges — and new opportunities. They sit at a rare intersection. They have first-party data, frequent customer relationships, and real-world transactions. The question […] The post Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat appeared first on AdExchanger.

Dara Lynch stepped down last year after 18 years.

The musings of this year's A List cohort – on everything from their favourite pitching outfit to the future of advertising – are amusing, perceptive and sometimes downright outrageous.

The exclusive online directory reveals the thoughts on life and work of more than 200 leaders.

Appointment follows review which launched in 2025.

Rebecca Fennelly, former global marketing and communications director at Brainlabs, also joins as growth director.