News
20,653 articles covering the AdTech ecosystem
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok
In this week's Week in Charts, The Trade Desk's Jeff Green on competitors' "lack of objectivity", HBO Max sees ad tier growth, and Gen Z are a minority on Insta and TikTok. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number Read More
Gap Hits Pause on Its Classic Dance Ads in Quest to Win Gen Z
Gap took a fresh creative approach for its Fall denim campaign starring Malcolm Todd and Inde Navarrette.
CeraVe Fights Gen Z’s Tanmaxxing Obsession With Tyler Cameron and a Sorority Makeover
CeraVe sent Bachelorette alum Tyler Cameron and a dermatologist to renovate a sorority house for a sun-safe backyard.
Mummy Pig Returns to Kylie Kelce’s Podcast as Hasbro Aims For Millennial Moms
Kelce and Mummy talk modern parenting in an 8-minute short
Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend
The future of the creator economy belongs to those who prioritize data and measurement.
How AI, publishers, and social media are rewriting product discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions. The post How AI, publishers, and social media are rewriting product discovery appeared first on MarTech.
A 7-step guide to running ads on ChatGPT
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance. The post A 7-step guide to running ads on ChatGPT appeared first on MarTech.
B2B growth doesn’t end at closed-won
From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won. The post B2B growth doesn’t end at closed-won appeared first on MarTech.
SugarAI Ranked No. 1 in New CRM – Midmarket Data Quadrant Report, Based on Verified Customer Feedback
Sugar Sell earns highest composite score and top recognition for business value, support, implementation, features, management, user experience, and product strategy in the Info-Tech Research Group report SugarAI, provider of the award-winning intelligence-driven sales automation platform, announced that its Sugar Sell sales force automation solution has earned the No. 1 overall ranking out of 15 […]
Rhone CMO on marketing at an inflection point for the apparel brand
“A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.
YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
IAB Tech Lab releases new privacy standards
Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices. The post IAB Tech Lab releases new privacy standards appeared first on MarTech.
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.
Rising costs put dampener on bonuses as non-financial perks make their mark
Bonus payments are on the slide, according to Campaign School Reports data, but has their ability to motivate employee performance been previously overstated?
Is AI making pitching more stressful?
The Campaign Podcast discusses to what extent AI is impacting pitching and making it more stressful.
We Are Social EMEA appoints head of paid media
It is a new role for the agency.
How Omnichannel AI Tools Are Breaking Down Agencies’ Internal Silos
One of the big strengths of AI is its ability to translate between different mediums. You can feed any of the large LLMs a written description, and it can generate an image for you. You can upload a video file and it can create a soundtrack. It makes sense, then, that there's plenty of excitement Read More
6 Campaigns That Were Only Creatively Possible With AI
For all the hype around AI, these creative ideas truly couldn't have been executed without it
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of […] The post Murder Your Thirst And Measure Everything appeared first on AdExchanger.