News

Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […] The post How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield appeared first on AdMonsters.

Publicis’ estimated new business revenue from creative exceeded that from media.

Fixing the business, not just the brand.

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

The three news outlets continue to cover the disappearance of Savannah Guthrie’s mother

Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion.

Super Bowl 2026 ads hits and misses livestream 02/09/2026

Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.

BBH has a new visual identity, and Carl’s Jr. reunites with Paris Hilton—both her real and AI versions.

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […] The post Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness appeared first on AdExchanger.

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.

Google's John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.

Instacart, Squarespace, Elf Cosmetics and Anthropic among brands making ads around this year's Super Bowl.

Transport for London has reassured that the AMV BBDO-created takeover would avoid passenger confusion, after Heineken's Tube takeover drew criticism from disability rights campaigners.

The social series features stars of Netflix shows conversing in a photo booth.

In the face of revenue threats stemming from traffic losses and AI summaries, UK digital publishers are seeking to diversify their revenue streams through subscriptions and video content, according to the latest edition of the annual 'Digital Publishing: Outlook and Priorities' survey from the Association of Online Publishers (AOP). In last year's edition of the Read More

The European Publishers Council (EPC), a trade group which counts News UK, Axel Springer, The Guardian, Grupo Prisa, Bauer Media and Condé Nast among its members, has filed a complaint with the European Commission accusing Google of abusing its dominant position in the search engine market through its deployment of AI tools in the Google Read More

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. Fisher-Brown will lead, develop, and manage OpenX’s buy-side sales and account management [...] The post OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown appeared first on ExchangeWire.com.