News

Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne

Ogury, azienda globale ad tech basata sulla Persona Intelligence, annuncia oggi il lancio di SONA, una soluzione basata su AI agentica progettata per colmare il persistente divario tra la pianificazione delle audience e l’attivazione delle campagne. Mentre molte piattaforme si [...] The post Ogury lancia SONA, una soluzione basata su AI agentica per migliorare la coerenza tra pianificazione delle audience e attivazione delle campagne appeared first on ExchangeWire.com.

The Buyer Journey That Marketers Don’t See

In his latest column, Alex Lamarro-McCrindle of Miroma Founders Network, turns an old proverb on its head as he looks at the hidden funnel, and the unseen user journey... The post The Buyer Journey That Marketers Don’t See appeared first on ExchangeWire.com.

Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas

Ogury, la empresa global de ad tech impulsada por Persona Intelligence, ha anunciado hoy el lanzamiento de SONA, su solución agéntica diseñada para resolver la brecha persistente entre la planificación de audiencias y la ejecución de campañas. Mientras muchas plataformas [...] The post Ogury lanza SONA, una solución agéntica para mejorar la coherencia entre la planificación de audiencias y la ejecución de campañas appeared first on ExchangeWire.com.

Mobupps & ID Finance Expand Strategic Partnership

Mobupps, a global leading ad tech company, is pleased to announce the expansion of its strategic partnership with ID Finance, one of Spain’s leading fintechs in alternative lending. The initial collaboration began in 2025, when Mobupps started powering ID Finance’s [...] The post Mobupps & ID Finance Expand Strategic Partnership appeared first on ExchangeWire.com.

Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung

Ogury, ein globales ad tech-Unternehmen mit Fokus auf Persona Intelligence, bringt mit SONA eine agentenbasierte Lösung für die Zielgruppenplanung und -aktivierung auf den Markt. SONA schließt eine Lücke, die in der digitalen Mediaplanung häufig entsteht: Zielgruppen werden in der Strategiephase [...] The post Ogury startet SONA für agentische Zielgruppenplanung und -aktivierung appeared first on ExchangeWire.com.

What the Omnicom-IPG merger means for Cannes Lions

Ad Age explores how the merger has in part impacted the festival’s awards, how Omnicom plans to show up on the Croisette and what opportunities, if any, exist for rivals.

CMOs from Lowe’s, Solo Stove, Kickstarter and more on what’s changed most about the job

CMOs from Lowe’s, Solo Stove, Kickstarter, Shipt, FP Movement and Culver’s share what's changed most about the role and how they're adjusting.

How Coca-Cola is using AI and emotion in bid to win World Cup fans

The brand is doubling its social media investment and deploying AI-generated content to stay relevant through every match.

Dick’s Sporting Goods and Adidas are teaming up for a World Cup push

Dick’s Sporting Goods and Adidas are highlighting the in-store experience in their collaborative World Cup campaign.

Booking.com - Queue - 30s

Booking.com’s new spots offer windows into the most magical vacations

Zulu Alpha Kilo New York transports would-be travelers to the locations they’re dreaming of.

Wimbledon’s 2026 campaign serves up tennis through a butterfly’s eyes

Directed by Sanjay de Silva, the VCCP spot contrasts the event’s calm setting with its fierce on-court action.

Wimbledon - Where Beauty Meets Battle - 60s

Wieden+Kennedy’s Jessica Apellaniz on Mexico finding its creative voice

The chief creative officer of W+K Mexico also discusses crafting one’s creative process and the real magic of creativity.

Watch the newest commercials from Capri Sun, Dave & Buster’s, The Home Depot and more

And Capri Sun says, “Serious play requires serious hydration—but who says hydration can’t be fun?”

Coterie - Grandma - 30s

Coterie - Flight - 15s

Coterie - Pass - 15s

FanDuel - Let There Be Goals - 30s

15 creative campaigns to know about today

McDonald’s helps South Africans learn their challenging national anthem, and Fanatics chases Knicks fans with its “Fan Wagon.”

DraftKings - Chicharito - 30s

DraftKings - Alex Morgan - 30s

Editor’s Note: Welcome to Cannes! The Robots Are Expecting You

Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.

Priyanka Chopra Jonas Is the Luxury Brand Whisperer

Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.