News

Less Soccer, More Feeling: The 5 Creative Principals Guiding Coca-Cola’s World Cup Playbook

The team behind Coca-Cola's biggest marketing push reveals its creative approach

Disney Reportedly Planning First Large Layoff Under New CEO

Disney could lay off 1,000 employees, with many of those cuts affecting the marketing department.

Canva expands into marketing automation with new acquisitions

With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. The post Canva expands into marketing automation with new acquisitions appeared first on MarTech.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.

What Is AI Automating In Ad Tech?

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech. The post What Is AI Automating In Ad Tech? appeared first on AdExchanger.

Walmart alumni open POS test lab

As retailers seek omnichannel sales solutions, a new vendor-neutral demonstration lab offers point-of-sale equipment evaluation.

OpenAP Appoints Warner Bros. Discovery’s Ryan Gould as Chairman of its Board of Directors

Veteran advertising executive to serve as strategic guide as OpenAP accelerates its mission to standardize identity and scale cross-publisher audience infrastructure OpenAP, the advanced advertising company bringing simplicity and scale to audience-based advertising, announced the appointment of Ryan Gould, President of U.S. Advertising Sales, Go To Market for Warner Bros. Discovery, as Chairman of its […]

Oracle Introduces Fusion Agentic Applications for Customer Experience

New class of enterprise applications redefine sales, service, and marketing processes by unlocking time, capacity, and outcomes that were previously out of reach Oracle announced Fusion Agentic Applications for customer experience (CX). The new agentic applications are powered by coordinated teams of specialized AI agents that are outcome-driven, proactive, reasoning-based, and engineered for enterprise execution. […]

Milestone Systems Selects Coveo to Advance AI‑Powered Enterprise Search

Global video technology leader chooses Coveo to unify website search and streamline content discovery, empowering customers and partners to find answers faster across a complex product ecosystem Coveo, the leader in AI-Relevance, announced that Milestone Systems, a world leader in data-driven video technology used in manufacturing, airports, law enforcement, retail, and traffic management, has selected […]

AutoRaptor Launches AI Voice Agent to Answer Every Call, Qualify Every Buyer, and Book More Appointments — Automatically

AutoRaptor’s AI Voice Agent handles inbound calls around the clock. Capturing leads, routing inquiries, and scheduling appointments directly inside the CRM, with no human intervention required. AutoRaptor, the AI-powered CRM built for independent automotive dealerships, announced the launch of its AI Voice Agent: a fully automated, conversational AI that answers inbound calls, qualifies buyers, captures lead […]

True-Crime Podcasts ‘Disgraceland’ and ‘Hollywoodland’ Join iHeartMedia Network Alongside ‘My Favorite Murder’

True-crime podcaster Jake Brennan is bringing his podcasts “Disgraceland” and its celebrity spin-off “Hollywoodland” to Exactly Right Media (ERM), the podcast network behind hit show “My Favorite Murder” that is affiliated with iHeartMedia. “Disgraceland” and “Hollywoodland” will continue to be produced by Brennan’s Double Elvis and executive produced by ERM and iHeartPodcasts. Under an agreement […]

Fever-Tree mixers celebrate mixology with first US creative platform

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

Why Your New SEO Vendor Can’t Build on a Broken Foundation via @sejournal, @TaylorDanRW

Why inherited technical debt, content quality, and link history limit early SEO gains despite new expertise. The post Why Your New SEO Vendor Can’t Build on a Broken Foundation appeared first on Search Engine Journal.

Your Owned Content Is Losing To A Stranger’s Reddit Comment via @sejournal, @DuaneForrester

AI recommendations increasingly rely on Reddit and community signals, reshaping how brands earn visibility, trust, and influence in the AI-driven discovery layer. The post Your Owned Content Is Losing To A Stranger’s Reddit Comment appeared first on Search Engine Journal.

WhatsApp and Facebook team up with Arsenal to celebrate football group chats

Global partnership includes hero film and in-person and digital experiences for fans.

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand.  With this launch, LoopMe positions itself as the definitive nexus between web SSPs, [...] The post LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth appeared first on ExchangeWire.com.

On - Shape of Dreams - 3m03s

21 AI-generated spots from Luma’s ‘Dream Brief’ will chase gold in Cannes

Luma’s Caroline Ingeborn and DE-YAN’s Jason Kreher discuss the B2B campaign to get creatives to test the brand’s AI tools.

Zendaya and Spike Jonze made a dreamy spot for her new On sportswear drop

The short film places the collection inside an imaginative, ever-changing studio world.

Zendaya’s On Collection Gets a Surreal Spin From Spike Jonze

Spike Jonze directs an ad that visualizes the creative process behind the footwear and apparel collection co-created by Zendaya, On, and stylist Law Roach

Virtual Vanguard Recap: Assessing Marketing Education

Key questions: This month’s Virtual Vanguard session centered on these questions and more. Members shared their current strategies for addressing emerging skills gaps, AI dependency, judgment as a leadership differentiator, […]

The post-purchase moment where loyalty is won or lost

The email you send after checkout can either reinforce trust or leave customers questioning their decision. The post The post-purchase moment where loyalty is won or lost appeared first on MarTech.

How to make AI work with context instead of prompts

AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that. The post How to make AI work with context instead of prompts appeared first on MarTech.

Navatar Unveils AI-Powered M&A CRM Operating Model for Investment Banks and Boutique Advisors

New Salesforce-based AI Deal Engine helps M&A banks boost deal origination, buyer and sponsor research, and end to end mandate execution without manual CRM work Navatar announced an AI-powered CRM operating model for M&A investment banks and boutique advisory firms, designed to help bankers originate more relevant deals, deepen coverage, and execute mandates with greater […]