Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of […] The post Murder Your Thirst And Measure Everything appeared first on AdExchanger.

Last updated Aug 11, 2026 by ATDb automated enrichment