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Ad Age’s take on the hottest celebrity marketing moves of the past month.

Why emotional resonance beats mimicking old aesthetics for Gen Z marketing.

In today’s Digest, we look at the IPA Census 2025 showing staff declines and diversity gains, Amazon eyeing a marketplace for AI content deals, and Spotify profits soaring after raising prices. The post Digest: IPA Census 2025 Shows Staff Decline & Diversity Gains; Amazon Eyes Marketplace for AI Content Deals; Spotify Profits Soar After Raising Prices appeared first on ExchangeWire.com.

xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. xpln.ai’s attention segments are now available directly via [...] The post xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange appeared first on ExchangeWire.com.

Palmer relocates to London after 20 years at rival WPP.

Tool can support ideation, scriptwriting, images and music.

Marketers, brands, and tech companies chat in-person at Digiday's AI Marketing Strategies event about internal friction, how best to use AI tools, and more.

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules appeared first on AdExchanger.

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ads in ChatGPT, matching sponsored messages to the topics and prompts within a user’s conversation. In a prompt-driven environment like […] The post When Conversation Becomes Inventory: How OpenAI Could Reshape Digital Advertising appeared first on AdExchanger.

With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about. As the holiday approaches, what should advertisers consider?  In just over three weeks, China’s Spring Festival, [...] The post Lunar New Year 2026: The Opportunities and Challenges for Advertisers appeared first on ExchangeWire.com.

A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

Fox News had its highest-rated week in total viewers and the demo since September 2025.

Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.

The Super Bowl may be over, but we’re still dissecting the ads and what brands can learn from the successes (and failures) as they begin thinking about next year’s Big Game.

Find details on the latest chief marketing officer hires in this database, exclusive to Ad Age All Access subscribers.

Plus, why acquiring new customers are not the best way to growth.

NBC's Nightly News was the only broadcast with viewership gains in both measured categories.

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.