News

How Abercrombie & Fitch uses geofencing for customer feedback

The retailer can better understand why customers did not purchase an item after an in-store visit and then share those signals with store managers.

Levi Strauss finance, growth chief set to retire with $3M severance

Harmit Singh will remain until a successor is appointed, then serve as a special adviser through Nov. 30, the company said.

Andy Jassy defends Amazon’s $200B AI investment in letter to shareholders

The e-commerce giant’s CEO noted the dominance of brick-and-mortar retail despite decades of disruption, but sees that as a massive opportunity.

The Home Depot’s Skelly gets an upgrade

New features for the viral product include the ability to record modulating voice lines via an app, as the retailer drops its “Halfway to Halloween” collection.

Qlik AI Council Calls on Companies to Prepare for the Hard Part of AI

Five expert voices outline the shifts that will shape AI as systems move deeper into workflows, policy environments diverge, and model choice keeps changing Key takeaways: Trust will be earned through evidence: Companies will need evaluation, testing, and accountability that hold up under real operating conditions. Geopolitics is moving into the architecture layer: Deployment choices, data boundaries, […]

Accenture Invests in Replit to Advance AI-Driven Software Development for Enterprises

Accenture has invested, through Accenture Ventures, in Replit, an AI-powered software creation platform company, to help enterprises accelerate the creation of new digital platforms using AI-driven software development. As part of this investment, the two companies are also entering into a strategic partnership. As organizations across industries pursue AI-driven reinvention, the way software is built is […]

NIQ Debuts Growth Pathways: Transforming How Brands Create Growth

New offering delivers strategic framework and purpose-built solutions that enable brands to identify and activate untapped growth opportunities NIQ, a global leader in consumer intelligence, announces the launch of NIQ Growth Pathways, a next-generation insights and analytics offering that modernizes traditional research and gives business leaders and marketers a clearer and structured route for category […]

Kyndryl Launches AI-Powered Digital Twin for the Workplace

Built on Microsoft Foundry, Kyndryl’s solution helps enterprises predict, prevent and resolve technology disruptions   Kyndryl, a leading provider of mission-critical enterprise technology services, announced the Kyndryl Digital Twin for the Workplace, a new AI-powered capability designed to help organizations avoid workflow disruption by anticipating and resolving technology issues. Built on Microsoft Foundry, the solution combines […]

GrowthLoop Names Co-Founders Anthony Rotio and Tameem Iftikhar as Co-CEOs

Leadership Structure Returns to Co-Founder-Led Model to Pair World-Class Product with Global Distribution; Chris O’Neill to Continue on Board of Directors GrowthLoop, a leader in agentic AI-powered marketing solutions, announced the appointment of co-founders Anthony Rotio and Tameem Iftikhar as Co-Chief Executive Officers. With landmark partnerships with Fortune 500 customers like Costco, Albertsons, and Ford, […]

Liferay Introduces Headless CMS to Modernize Digital Content Management

New offering centralizes content, delivers in-context analytics, and enables delivery across channels Liferay, a leading provider of Digital Experience Platforms (DXPs), announced the general availability of Liferay CMS, a fully headless content management system (CMS) designed to help marketing, development, and IT teams create, manage, and deliver digital content across multiple channels from a centralized repository. Built on the […]

Magic: The Gathering Unveils Two New ‘Secrets of Strixhaven’ Cards; Game Designers Talk Expanding the Mage-College World (EXCLUSIVE)

Magic: The Gathering‘s latest mainline set, “Secrets of Strixhaven,” will be released later this month and Variety has this exclusive reveal for a pair of new cards from the collection. Available for prerelease April 17 and set for tabletop release April 24, “Secrets of Strixhaven” marks Magic: The Gathering’s return to its magical university, comprised of five […]

Sociable: Snapchat makes a push for Snapcodes as a marketing tool

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

Publicis leans on Microsoft in race to lead agentic AI for marketers

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.

Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.

Kotex displays art inspired by menstruation to confront taboos

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

Greggs hires Zoe Harris as customer and marketing director

Harris replaces Hannah Squirrell, who has stepped down to retire.

Pitch Update: Netflix, Microsoft, Volkswagen, Vodafone, Irn-Bru, Saga, Wingstop, IG and more

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

Asahi Super Dry pop-up brings Tokyo’s streets to Manchester

The experience aims to blend football culture, fashion and fandom and will take place on 18 and 19 April.

Watch the newest commercials from DraftKings, Jack in the Box, Tide and more

Jack in the Box spokescharacter Jack Box reveals how the fast food chain is celebrating its 75th anniversary.

Google Maps x Coachella - 2m08s

De’Longhi - Tiny Coffee Shops - 1m56s

AdAge - CMO Moves 41s

Virtual Vanguard Recap: Michael Ventura

At our latest Virtual Vanguard, CMOs gathered with author and leadership strategist Michael Ventura (Applied Empathy) for a working session on what it takes to lead with understanding in an […]

Virtual Vanguard Recap: Richard Sanderson

At our inaugural Virtual Vanguard session, our guest speaker, Spencer Stuartʼs Richard Sanderson, dropped three predictions on the CMO role in 2026. The conversation explored whether CMOs will evolve or […]