News
16,574 articles covering the AdTech ecosystem
Protera Advances SAP Partnership with SAP PartnerEdge Build and Sell Tracks and Partnerportal Availability on SAP Store
Protera, a leading SAP-focused cloud modernization and managed services provider, announced a series of major milestones that deepen its partnership with SAP and reinforce its position as a trusted advisor for enterprise SAP transformation initiatives. Protera has joined both the SAP PartnerEdge® Build and Sell tracks and introduced Protera Partnerportal on SAP® Store, the online marketplace for SAP […]
Typeform Launches Research Flow to Help Teams Uncover Deeper Insights in Hours, Not Weeks
New AI-moderated research workflow combines survey-scale reach with the depth of qualitative interviews in a single platform Typeform, the AI engagement platform that turns forms into workflows, launched Research Flow, a new AI-moderated research solution that helps teams design studies, recruit participants, run moderated surveys and interviews at scale, and synthesize findings in hours instead […]
Raptive Launches Raptive Intelligence, Appoints John Roa as Chief AI Officer and Acquires AlchemyAI
New business unit turns creator expertise and consumer intent into Raptive Intelligence, a trusted infrastructure layer for growing publisher businesses and powering AI grounding, commerce intelligence, and agentic product discovery Raptive, the leading technology and media company powering premium creator and publisher businesses across the open internet, announced the launch of Raptive Intelligence, a new […]
NOVUS Names Andrew Layman Vice President, Analytics & Data Science to Advance AI-Driven Measurement and Hyper-Local Intelligence
NOVUS, the independent agency specializing in hyper-personalized media with local precision and national impact, has named Andrew Layman Vice President of Analytics & Data Science. Layman joins the agency’s senior leadership team to advance NOVUS’ AI-embedded analytics capability – connecting media investment to business outcomes by activating hyper-local, addressable data to fuel smarter targeting, sharper […]
Why MULO Brands Are Investing More in Creator-Led Marketing
Creator-led marketing is rapidly evolving from an experimental tactic into a core component of many brands’ growth strategies. As consumers spend more time with creator-generated content and place greater trust in peer recommendations than traditional advertising, marketers are increasingly turning to creators as a scalable channel for customer acquisition, engagement, and brand building. The trend […] Why MULO Brands Are Investing More in Creator-Led Marketing first appeared on Street Fight.
Conan O’Brien Partners With AI Cybersecurity Firm for 15-Part Training Series
If you’re going to train people on how to recognize AI-generated deepfakes, who better to recruit than the deepfake pioneer himself, Conan O’Brien? That’s what the cybersecurity AI firm Adaptive Security did, enlisting the Emmy-winning comedian to star in a 15-part training series for its customers exploring the various cyber threats emerging in the AI […]
How ‘The Simpsons’ Was Adapted Into ‘Fantasy Capitalism’ World of Scopely’s ‘Monopoly Go’ Mobile Game
Homer, Marge, Bart, Lisa and Maggie entered the world of “Monopoly GO!” last week with the launch of the hit Scopely mobile game’s “The Simpsons” integration. The in-game event marks the biggest collaboration for “Monopoly Go!” so far — following tie-ins with Marvel, Star Wars and Harry Potter — and the most grownup. “There’s some […]
LISTEN: ‘GTA 6,’ Xbox Exclusives, Paramount Revs Game Studio and More From Summer Game Fest
On today’s episode of “Daily Variety” podcast, Variety’s Jennifer Maas reports on Summer Game Fest, the gaming industry’s annual product showcase. Xbox and Paramount made news with strategic shifts and an executive appointment. Overall, Maas observes the mood among insiders was better at this year’s event compared to last year, when the games sector was […]
Sun Valley 2026: David Ellison, Bari Weiss, Disney’s Josh D’Amaro, Jeff Bezos and More Make the List (EXCLUSIVE)
No room this summer on David Geffen’s mega-yacht, Rising Sun? Oligarchs and moguls needn’t worry, there’s always July in Sun Valley – Allen & Co.’s annual leadership retreat for media and tech barons in Idaho. The “billionaire summer camp” has long been the scene for trust falls and starry panels, while the real gamesmanship of […]
Nike and Adidas take their rivalry to the World Cup. Who will win?
The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars and other pop icons.
Media spend on customer acquisition accelerates amid rush to AI: Gartner
AI readiness may be falling short as a focus remains on short-term optimization and results.
Optimus Prime will take your call: Hasbro leans into AI-driven licensing
The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and interact in new experiences.
How To Build A Growth Marketing Team On A Startup Budget
What does a growth marketing team actually cost to build right in 2026? The answer depends entirely on who you hire first. The post How To Build A Growth Marketing Team On A Startup Budget appeared first on Search Engine Journal.
The AI Convergence Problem
Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out? The post The AI Convergence Problem appeared first on Search Engine Journal.
The Complete Guide To Local SEO For Multiple Locations via @sejournal, @TaylorDanRW
Modern local SEO strategies for multi-location businesses, covering entity clustering, AI optimization, and advanced Google Business Profile management techniques. The post The Complete Guide To Local SEO For Multiple Locations appeared first on Search Engine Journal.
Web Push Advertising 2026: Market Trends, Challenges & Opportunities via @sejournal, @rollerads
Find out how to optimize your push advertising strategy with insights on Web Push notifications and engagement in 2026. The post Web Push Advertising 2026: Market Trends, Challenges & Opportunities appeared first on Search Engine Journal.
Reddit Gained Top Positions In Every Niche After May Core Update via @sejournal, @MattGSouthern
SE Ranking found Reddit gained top 3 share across all 20 niches after Google's May core update, with smaller moves in YMYL categories. The post Reddit Gained Top Positions In Every Niche After May Core Update appeared first on Search Engine Journal.
More News Sites Default To Blocking AI Crawlers via @sejournal, @MattGSouthern
Reuters and Time now block AI bots by default, allowing only approved crawlers through allowlists, as more publishers add friction to AI content scraping. The post More News Sites Default To Blocking AI Crawlers appeared first on Search Engine Journal.
Taylors ads showcase a love for coffee percolating into everyday situations
Lucky Generals created the campaign.
Thameslink and Gatwick Express owner GTR appoints T&P to its creative account
TMW was the incumbent.
Pete Markey joins University of Nottingham as CMO
Markey was previously CMO at Boots.
Accenture to buy Whalar for undisclosed sum
Whalar’s co-chief executives Emma Harman and Jo Cronk will continue to lead the influencer agency.
Uber Eats enlists Gordon Ramsay to stop people cooking during the World Cup
Mother created the work.