News

Chili’s debuts a Margarita of the Month Club, and Google marvels at Olympic moments with its “How Is It Possible?” campaign.

Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]

Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. The post Is your B2B lead management engine built for today’s reality? appeared first on MarTech.

As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience. The post OpenAI and Google reveal competing visions for AI ads appeared first on MarTech.

Public Comment Period Open through March 31, 2026; IAB Invites Entire Digital Advertising Ecosystem to Participate New York – February 12, 2026 – As part of its multi-phase initiative to modernize the legal and contractual infrastructure supporting digital advertising, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released today … Continued The post IAB Releases Direct Buy Addendum to Terms and Conditions for Public Comment appeared first on IAB.

Adam Foroughi, CEO of mobile ad tech business AppLovin, used the start of the company's earnings call last night to address recent fluctuations in the company's share price. The stock has fallen by around a quarter since the start of the year, prompted by investor speculation around the threat of AI, and the potential for Read More

Tom Kuntz and Rodrigo Prieto craft spots with whiplashing tones for One23West’s new campaign in Canada.

Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.

For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that. The post B2B marketing on Instagram: What you need to know appeared first on MarTech.

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, underscoring just how fully automation has become the default operating system for digital advertising. But programmatic’s biggest promise was never […] The post Programmatic’s Next Era: Clarity Is The New Currency appeared first on AdExchanger.

WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

He previously held CEO roles at Mindshare EMEA, MediaCom APAC and PHD China.

More than 100 of adland's greats – Faithfuls and Traitors – gathered last night to celebrate the 2026 edition of the Campaign A List.

Belief Studio will become part of Form Productions.

The pair join from BBH London.

Campaign asks AI agent Claude for some help writing Pick of the Week.

As younger audiences become harder to reach on linear TV, broadcasters have been stepping up their efforts to reach those viewers on third-party video platforms. So far most of that strategy has been focused on YouTube, a move that has delivered significant extra reach and viewership for the UK broadcasters, as VideoWeek reported last year. Read More

Teads, the global media platform, today (12th February, 2026) announced a strategic partnership with Samsung Ads to deliver CTV homescreen display and video advertising solutions across Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. They will serve as [...] The post Teads & Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across SEA Markets appeared first on ExchangeWire.com.

A step-by-step guide to entering the 2026 Ad Age Small Agency Awards, including eligibility, categories, deadlines, fees, new additions and a quick entrant checklist.

Companies filled chief marketing officer positions at a steady clip in January. Here’s a breakdown of data from executive search firm Taligence.