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OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after […] The post The Chatbot Ad Platform appeared first on AdExchanger.

It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.

Hiroshi Igarashi has been Dentsu’s president and global CEO since 2022.

Maximize your online ads with 5 expert PPC tips that will help you drive more traffic from and increase conversions across your ad sets. The post 5 PPC Strategies That Actually Boost Conversions in 2026 appeared first on Search Engine Journal.

From the consultants leading them to the incumbents, everything you need to know.

The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.

The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.

Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.

Kraft Heinz’s moves to boost sales of some of its staple products—such as Capri Sun, macaroni and cheese, mayonnaise and Lunchables—have not been enough.

Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% percent to around $370 as of today, a continuation of the wild ride the […] The post AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions appeared first on AdExchanger.

'Consummate businessman' who was kind, beneath an 'intimidating exterior', and built one of UK's biggest agencies.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

All Things, RCP and Unfinished created the campaign.

AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as chief executive officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. van de Wyer brings 25 years of experience [...] The post AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth appeared first on ExchangeWire.com.

OpenAI races to prove it can turn 800 million users into a sustainable business — through ads, enterprise and even a slice of your scientific breakthrough. The post The latest AI-powered martech news and releases appeared first on MarTech.

The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together. The post Enablement platforms Highspot and Seismic announce merger appeared first on MarTech.

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s Next? appeared first on AdExchanger.

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.

Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal.

Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal.