Butler/Till’s Amanda DeVito: Pharma Brands Are ‘In a Conversation They Didn’t Start’

Patients arrive at medical appointments having already formed beliefs through TikTok rabbit holes, Reddit threads, and AI-generated health information — a behavioral shift that requires pharmaceutical brands to reshape how they think about the entire funnel, from upstream awareness through clinical conversion. “The patient is no longer a passive recipient of any sort of information. […]

Last updated Aug 11, 2026 by ATDb automated enrichment