Consumer Brands Must Relish Their Cultural Moments: Kraft Heinz’s Jon Stimmel

CANNES, France – Kraft Heinz has more than 70 brands and products in almost every American pantry. Apparently, that still isn’t enough real estate. The food giant is looking beyond the refrigerator door as it tries to plant Heinz, Oscar Mayer and other brands more firmly in sports, entertainment and social media. The strategy calls […]

Last updated Aug 11, 2026 by ATDb automated enrichment