Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

AMENIA, NY — When a viewer hits pause, they’re making a deliberate choice. That moment of intentionality, it turns out, is exactly what advertisers have been missing in the relentless scroll of streaming video. Philo, the virtual pay-TV and FAST platform, has built a growing business case around that single gesture. The company claims to […]

Last updated Aug 11, 2026 by ATDb automated enrichment