News
20,619 articles covering the AdTech ecosystem
Silverpush Launches Global Contextual Podcast Segments for YouTube Video Ads
Silverpush, the contextual intelligence company, today (12th August, 2026) announced the release of Silverpush Contextual Podcast Segments, a new way for advertisers to reach exclusive podcast inventory on YouTube. This allows brands and agencies to activate video advertising campaigns on [...] The post Silverpush Launches Global Contextual Podcast Segments for YouTube Video Ads appeared first on ExchangeWire.com.
Europe, Croissants and 1,741 Consent Partners
In this week's column, Shirley Marschall looks at GDPR, red shoes and the most annoying thing Europe ever came up with... The post Europe, Croissants and 1,741 Consent Partners appeared first on ExchangeWire.com.
For Advertisers, Hydration Breaks Were the Star of the World Cup
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
Rockwell Automation Integrates Plex QMS With FactoryTalk Analytics VisionAI to Advance AI-Driven Quality, Continues AI Expansion
Integration brings AI-powered visual inspection into QMS workflows to help improve quality, traceability and defect detection Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, announced an API-enabled integration between Plex Quality Management System (QMS) and FactoryTalk® Analytics™ VisionAI™. The integration, available today, expands AI-driven quality management and reflects Rockwell’s continued investment in artificial intelligence and elastic MES solutions. Rockwell continues to advance AI/ML across its offerings, […]
Momentive Software Launches MomentiveIQ Connections, Giving Nonprofits and Associations Self-Serve Control Over Their Tech Stack Integrations
New MomentiveIQ capability gives nonprofit and association staff control to connect Momentive products and the third-party systems they already use — no project required Momentive Software, the leading technology partner accelerating innovation and powering the future for mission-driven organizations, announced the launch of MomentiveIQ Connections, a new integration capability within the MomentiveIQ platform that lets […]
Search Is Fragmenting: Why SEO Must Expand Beyond Google in 2026
Earlier this year, a mantra for many SEO agencies was “2026 will mark the shift to ‘AI search-first’ strategy”.Six months in, that evolution is well underway. Search behaviour is no longer centralized around Google. Consumers are discovering brands through AI assistants, community platforms, video content, and social search — often completing an entire research journey […]
From Email to Pipeline: Altrio Launches AI-Powered Deal Screening for CRE Acquisitions Teams
Altrio Pro connects any inbox to a fully automated, scored deal pipeline — set up in minutes, free to try. Altrio’s institutional platform, previously called Origin, is now Altrio Enterprise. Altrio, a leading technology provider to firms operating in the global real estate capital markets, announced the launch of Altrio Pro, a new product that […]
Uncanny Automator Launches Uncanny Page Builder, an AI-First Page Builder for WordPress
Uncanny Page Builder is AI-first from the ground up: conversation is the interface, Uncanny Agent is the builder, and vanilla HTML and CSS is the output. Because pages are built with universal web standards instead of proprietary markup, they are plugin-independent — there is no page builder “lock-in”. Content is always intact and portable: pages […]
Tells.co Brings SMS And AI Contact Strategy to Contact.io
Tells will meet with lead buyers, call marketers, platforms, and contact centers in Denver to discuss compliant messaging and AI customer contact. Tells.co, a communications technology provider focused on SMS, messaging, compliance-aware customer contact, and AI-powered conversation workflows, today announced that it plans to attend Contact.io 2026, taking place August 23-25, 2026, at the Hyatt […]
Infometry Launches INFOFISCUS Conversa Conversational Analytics for Retail
Infometry launches business-context-aware conversational analytics for retail, helping retailers uncover what changed, why it happened, and what to do next. Infometry today announced the launch of INFOFISCUS Conversa for Retail, bringing business-context-aware conversational analytics and decision intelligence to retailers, wholesalers, consumer goods companies, and eCommerce organizations. Retail teams don’t need another dashboard. They need answers […]
Direct Online Marketing Launches Agentic Engine Optimization Services to Prepare Businesses for the Age of AI Agents
New Agentic Engine Optimization services help companies prepare websites, content, structured data, & digital assets for discovery and interaction by AI agents. Direct Online Marketing (DOM), a digital marketing agency specializing in SEO, Generative Engine Optimization, paid advertising, and AI-focused marketing strategies, has announced the launch of its Agentic Engine Optimization Services. The new service […]
Codeintel Launches Visibility Authority Engine, Transforming Mortgage Lender Discoverability and Digital Authority
New Codeintel division moves beyond traditional SEO to engineer the complete ecosystem influencing whether mortgage brands get known, get found and get chosen. Codeintel, a digital marketing and MarTech engineering company serving the mortgage industry, today announced the launch of Visibility Authority Engine, a new division built to redefine how mortgage lenders approach online visibility, discoverability, […]
Half of Mobile Engineering Managers Say Leadership Sees Mobile as Higher-Risk Than Web or Backend
51% of mobile engineering managers say leadership views mobile as riskier than web and backend. Slipped timelines cause the biggest drop in confidence (29%). Half of mobile engineering managers say company leadership perceives mobile as higher risk than web or backend, according to Runway‘s 2026 State of Mobile Release Management survey of 300 mobile engineering […]
AudioStack Advances Agentic Advertising Leadership
AudioStack, the agentic audio production platform for media and advertising, today (11th August, 2026) announced it has become a member of the Agentic Advertising Organisation (AAO), extending its support across the industry efforts shaping agentic advertising. "Joining the AAO is a [...] The post AudioStack Advances Agentic Advertising Leadership appeared first on ExchangeWire.com.
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […] The post Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL? appeared first on AdExchanger.
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Future of TV Briefing: In TV ad market’s swing to streaming, cheap inventory is in demand
This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026.
A Bon Viant; The End Of Indie Middleware
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots. The post A Bon Viant; The End Of Indie Middleware appeared first on AdExchanger.
Midnite spots banned by ASA for breaching gambling ad rules
The TV, VOD and radio ads were created by 72andSunny.
‘Assassin’s Creed’ Creator’s New Action-Adventure Game ‘1666: Amsterdam’ Sets Early Access Release (Gaming News Roundup)
Panache Digital Games announced “1666: Amsterdam” will release in Early Access on Aug. 25. From “Assassin’s Creed” series creator Patrice Désilets, the dark, third-person narrative action-adventure game unravels a mystery across Amsterdam. Players take on the role of Noa, the Collector, who wields witchcraft to uncover “Originals,” demonic entities hiding behind human faces. The Early […]
Kroger names former Walmart executive as e-commerce chief
The grocer tapped Nate Faust to the top digital role just months after it named fellow Walmart veteran Greg Foran as its CEO.
Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead
Is your organic traffic dropped? Learn the reasons behind this common issue affecting many agencies today. The post Organic Traffic Dropped? What to Tell Clients & the AI Visibility Metrics to Report Instead appeared first on Search Engine Journal.