How Claire’s reorganized to meet Gen Alpha demand—starting with squishy hunting for viral NeeDohs | ATDb
How Claire’s reorganized to meet Gen Alpha demand—starting with squishy hunting for viral NeeDohs
Ad AgeApril 10, 2026Adrianne PasquarelliRead original
Last updated Apr 10, 2026 by RSS Ingestion
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Viral squishies are helping Claire’s reestablish itself as the go-to store for teens as it works with creators and new brands to be a modern playground for Gen Alpha.