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20,619 articles covering the AdTech ecosystem
Urban Outfitters embraces campus life in first CTV commercial
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.
How Cava outperforms in fast casual despite frugal marketing budget
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
Clinch Expands Yahoo DSP Partnership
Clinch, the operating system for autonomous advertising, today (12th August, 2026) announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while expanding advertisers' ability to activate audience-driven creative experiences. The creative trafficking API creates [...] The post Clinch Expands Yahoo DSP Partnership appeared first on ExchangeWire.com.
5 brands whose small actions drove big returns
AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention. The post 5 brands whose small actions drove big returns appeared first on MarTech.
MyyShop Launches “Paid for Every View” TikTok CPM Model to Give Creators Faster, More Transparent Monetization Opportunities
Backed by DHgate Group’s two decades of cross-border commerce expertise, MyyShop’s newly launched “Paid for Every View” model introduces a more transparent, repeatable and performance-based path to TikTok creator monetization. MyyShop, an AI-driven global creator marketing platform backed by DHgate Group, announced the launch of “ CPM opportunities model, Paid for Every View,” a TikTok CPM […]
Townsquare Announces Digital Advertising Partnership with Muirfield Broadcasting
Media Partnerships division grows to 16 strategic alliances with leading local media companies, extending Townsquare’s Digital Advertising platform into 41 incremental markets Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a strategic digital advertising partnership with Muirfield Broadcasting, home […]
Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning
Collaboration automates creative deployment between platforms, while enabling audience-informed creative decisioning through audience data available in Yahoo DSP Clinch, the operating system for autonomous advertising, announced an expansion of its partnership with Yahoo DSP that introduces a new creative trafficking API, while expanding advertisers’ ability to activate audience-driven creative experiences. The creative trafficking API creates […]
Rekor Expands Patented Verification Technology into Voice, Opening New Market for GoSecure™
New patent-pending capability verifies recorded audio at the point of capture, closing a long-standing gap in audio integrity Rekor Systems, Inc., which builds trusted data, privacy, and security solutions for real-world video and sensor networks, announced that GoSecure™ now verifies audio. The new patent-pending capability applies GoSecure’s cryptographic authentication to audio, extending to audio the same […]
Nexxen Names Chance Johnson President
Kara Puccinelli to assume role of Chief Commercial Officer; Kenneth Suh named Chief Business Officer Appointments organize commercial leadership as Nexxen scales its enterprise growth across its unified advertising platform Nexxen, the advertising technology platform powered by unique data and media, announced executive appointments to lead the company’s next phase of growth, with Chance Johnson […]
Alex Cooper and Matt Kaplan’s Unwell Media Company Valued at $500 Million After Investment From Patrick Whitesell’s WTSL
Unwell, the media company co-founded by married couple Alex Cooper and Matt Kaplan, has landed its first outside investor: Patrick Whitesell, co-founder of WME and former executive chairman of successor company Endeavor. Whitesell’s WTSL, an investment firm focused on media, entertainment and sports he launched after exiting Endeavor and WME last year, has invested an […]
Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster
Automattic rebuts WP Engine, says Matt Mullenweg's "personal communications with romantic partners" has "nothing to do with this case." The post Automattic Fires Back At WP Engine’s Motion For Sanctions appeared first on Search Engine Journal.
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline. The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.
Has job security become more important than progression?
With data and anecdotal evidence pointing to rising job security concerns, Campaign asks adland whether employees are prioritising ‘feeling safe’ over getting ahead.
Alzheimer’s Society appoints UK media agency
The charity has worked with Medialab since 2014.
Elvis officially moves into Wonderhood Studios’ Soho office
The move follows Wonderhood Studios’ acquisition of Elvis’ creative arm.
Publicis London hires David Anderson and Ian Brassett as creative directors
The duo joins from Ogilvy.
Foot Locker brand platform aims to earn its trainer-culture ‘stripes’
The retailer tapped a rap legend and Wieden + Kennedy vets to showcase its history, partnerships and ubiquitous ‘Stripers.’
A case for creativity, curiosity and the courage to change course
As thousands of young people receive their exam results this summer, I can’t help but think back to my own experience.
French Publishers File Complaint with Antitrust Authority Seeking AI Overview Compensation
France's Alliance de la Presse D'Information Générale (APIG), a trade group representing French newspaper and magazine publishers, has filed a complaint with the national competition authority seeking compensation from Google for the use of publisher content in AI overviews. The organisation, which counts Le Figaro, Le Monde, Ouest-France, Le Parisien, Les Échos, and L'Équipe among Read More
How Burger King Drank Wendy’s Milk Shake
Burger King ignored positioning, product, place, and price, all while promotion did the work. And then, Burger King stepped back, got it together, and kept it there.
Programmatic video needs more visibility into AI-driven decisions
AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value. The post Programmatic video needs more visibility into AI-driven decisions appeared first on MarTech.
AI-Generated Turkish Series ‘Castle Walls’ Launches on Prime Video in What Is Being Touted as a Worldwide Streaming First – Trailer (EXCLUSIVE)
AI-generated historical drama “Castle Walls,” produced by Turkish TV powerhouse Ay Yapim, is launching Wednesday on Prime Video in what is being touted as the first show made end-to-end using artificial intelligence to premiere on a major global streaming platform worldwide. “Castle Walls” (“Surlar” in Turkish) spans two 15-minute episodes and focuses on the enigmatic […]
Streaming to Contribute €100 Million to RTL Group This Year as RTL+ Turns Profitable
This time two years ago, only two major streaming services (Netflix and Disney+) were profitable businesses, according to MoffettNathanson. Since then the tide has been turning, as ad-supported tiers and bundling partnerships have helped boost profitability. Most recently, Fox-owned Tubi reported its first profitable quarter in October 2025, while NBCUniversal's Peacock reached profitability in Q2 2026. Read More
Why True Agentic Commerce Relies on Responsible Guardrails
Angus Dowie, ADvendio, looks at why an intelligent guardrail engine is essential as commerce enters its agentic era... The post Why True Agentic Commerce Relies on Responsible Guardrails appeared first on ExchangeWire.com.