Drive Social Media on Why Attribution Must Evolve as Consumer Behavior Becomes More Fragmented

As consumers move across search, social media, streaming platforms, and review sites before making purchasing decisions, marketers are shifting toward more comprehensive measurement models. As buying behavior spreads across more digital channels, businesses are re-evaluating how they measure marketing results. Traditional attribution models no longer capture how customers actually find, research, and choose brands, according […]

Last updated Aug 23, 2026 by the ATDb Editorial Team