YouTube hopes stricter ad eligibility requirements will make Shorts revenue “meaningful” for creators

Beginning on February 1, 2027, the benchmarks for ad revenue eligibility on YouTube will be updated. Creators will need more Shorts views to qualify for that format's ads, and the YouTube Partner Program will effectively double the eligibility requirements for ads and Premium revenue sharing. Currently, creators who get 1,000 subscribers and either 4,000 hours of yearly public watch time or ten million Shorts views over 90 days are eligible to receive ad revenue via the YouTube Partner Program. When the new policy kicks in next February, new applicants to the Program will need either 8,000 hours of watch time over 365 days or 20 million Shorts views over 90 days. Visit Tubefilter for more great stories.

Last updated Aug 11, 2026 by ATDb automated enrichment