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20,381 articles covering the AdTech ecosystem
Media Briefing: The post-traffic era of the open web is taking shape
The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Clocking Out Looking for a long read on the behind-the-scenes maneuvering that has overhauled Meta in recent years? Reuters caps off its years-long series on Meta’s AI investments and employee layoffs with a deep dive into Project OT (for “Organizational Transformation”). That’s the internal shorthand for Meta’s plan to greatly reduce headcount while offloading services […] The post Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic appeared first on AdExchanger.
Microdramas have the highest ad density of any app category–and user downloads have topped 1 billion
Microseries is the word of the moment. Everyone is getting into them: Legacy Hollywood studios are signing lengthy production deals, content creators are both making and headlining series, digital platforms are adding microseries hubs, brands are making their own microsoaps, the WWE is putting its wrestlers on ReelShort, and (perhaps the biggest sign of the […] Visit Tubefilter for more great stories.
Instagram says that its First Draft feature can edit a Reel in under ten seconds
Instagram is taking on the tedium of video editing. A process that can be laborious can now be done in seconds thanks to First Draft, a new feature that automates basic editing tasks. As explained in a Threads post, First Draft "cuts the pauses and trims down your clips," delivering "a starting point to build from." Instagram claimed that those edits can be completed in as little as ten seconds, so if you're sick of fine-tuning frame-perfect cuts, First Draft figures to make your life easier. Visit Tubefilter for more great stories.
Meta is paying over $17 billion to settle social media lawsuits. What changes can users expect?
Meta has agreed to pay billions of dollars to resolve its legal dispute with U.S. government officials. The parent company of Facebook, Instagram, and WhatsApp has announced a settlement that could ultimately cost it more than $17 billion — and on-platform changes are on the horizon, too. The settlements will be split among 48 U.S. states and four territories, with the exact payouts varying state by state. A coalition of attorneys general previously launched a federal trial against Meta, with execs like Instagram Head Adam Mosseri (pictured above) taking the stand. Visit Tubefilter for more great stories.
As OnlyFans celebrates its tenth birthday, it counts more than 5,000 seven-figure earners
These days, massive OnlyFans creators don't make the news as frequently as they did during peak COVID, but the platform is still minting a plethora of million-dollar earners. On August 25, OnlyFans announced that 5,076 creators have brought in at least $1 million since the NSFW hub kicked off in 2016. OnlyFans reported that its creator payouts have totaled $30 billion during its decade-long run. A significant portion of that sum is going to the biggest OnlyFans stars. Shannon Elizabeth, an actor known for her role in the 1999 comedy American Pie, recently reported that she needed just nine days to cross the $1 million mark after launching her OnlyFans earlier this year. Visit Tubefilter for more great stories.
The FTC is turning its sights on personalized pricing. What does it mean for customers?
The Federal Trade Commission is seeking comments on the practice, giving businesses yet another reason to be wary of implementing personalized or surveillance pricing.
DOOH Makes Its Case for More Digital Ad Dollars
Digital out-of-home advertising (DOOH) has spent years adding screens, data and programmatic buying capabilities. A series of recent developments suggests the next phase will be less about adding inventory and more about making that inventory easier to buy, measure and verify. Two announcements this week illustrate that shift. VIOOH has partnered with Screenverse to make […] DOOH Makes Its Case for More Digital Ad Dollars first appeared on Street Fight.
Why Lionsgate Vet’s Saudi Arabia-Backed Game Studio Picked ‘1,001 Arabian Nights’ Adaptation as Its Debut Title
When it comes to picking IP that’s prime for adaptation, it’s hard to find a story — or rather, stories — with more staying power than “One Thousand and One Nights.” During video game trade event Gamescom’s Opening Night Live presentation in Germany Tuesday, new Saudi Arabia-backed developer MBC Game Studio unveiled its first project, […]
AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern
A report finds AI tools often recommend brands while citing other websites as the source. The post AI Tools Recommend Brands But Cite Other Sites, Data Shows appeared first on Search Engine Journal.
Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” via @sejournal, @martinibuster
Judge who ruled that Google is a monopoly said in the Penske vs Google hearing that the AI Overviews situation "seems really unfair." The post Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” appeared first on Search Engine Journal.
ADWEEK Ramps Up Healthcare Marketing Coverage
ADWEEK is deepening its dedicated coverage of healthcare marketing, backed by Definitive Healthcare as our launch partner.
Week of Aug 17 Morning News Ratings: Today Earns First in Total Viewers
Today was also the only morning show not to lose viewers in either measured category.
Week of Aug. 17 Evening News Ratings: WNT Wins a Close Week in Demo
Less than 35,000 viewers separated the demo.
Anthropic Has Never Signed a Licensing Deal, Yet Never Been Sued. Why?
The artificial intelligence firm is less collaborative than its peers but has avoided litigation. Publishers are baffled.
Podcasting Is Ready for Bigger Slice of Ad Budgets: IAB’s Jason Adamski
Podcast advertising has graduated from an experimental line item to a core part of the media plan, according to Jason Adamski, director of the Media Center at IAB. Now the industry must prove it can measure all those hosts, videos and mattress ads without counting the same audience twice. In an interview with Beet.TV contributor […]
When Robots Buy Media: Future Maps the Agentic AI Shift in Programmatic
CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The shift could alter how digital advertising is traded, potentially eliminating the benefits […]
Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community
CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom as a media buy rather than a community relationship will tend to miss the mark. “The parallel between fandom and, without being blasphemous, religion — this congregation, the notion of entities that can sometimes be the […]
Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton
AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money. Brad Stockton, director of investment at Dentsu X, discussed the emerging technology with Beet.TV […]
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise. The post Why Running YouTube Ads Like Search Will Burn Your Budget appeared first on Search Engine Journal.
FutureBrand appoints Sam Hollis as global strategy partner
Hollis is also head of strategy at FutureBrand’s London office.
Meta reaches $18bn settlement in US online safety court case
Agreement includes daily time limits, apps blocked at night, muted notifications during school hours and new controls for parents.