Canvas Worldwide’s Paul Woolmington: The Science and Religion of Fandom Rests on Community

CANNES, France — Canvas Worldwide’s years-long look at sports marketing’s unique potency implores brands that treat tapping into fandom  as a media buy rather than a community relationship will tend to miss the mark. “The parallel between fandom and, without being blasphemous, religion — this congregation, the notion of entities that can sometimes be the […]

Last updated Aug 26, 2026 by ATDb automated enrichment