Podcasting Is Ready for Bigger Slice of Ad Budgets: IAB’s Jason Adamski
Articlebeet.tv
Podcast advertising has graduated from an experimental line item to a core part of the media plan, according to Jason Adamski, director of the Media Center at IAB. Now the industry must prove it can measure all those hosts, videos and mattress ads without counting the same audience twice. In an interview with Beet.TV contributor […]
Last updated Aug 26, 2026 by ATDb automated enrichment