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16,537 articles covering the AdTech ecosystem
Clients are using LLMs for agency selection: adland reacts
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas
Ana Balarin, joint chief creative officer at Wieden & Kennedy London, spoke on a panel at Campaign House in Cannes alongside Kate Stanners, CCO international at Edelman, and Keka Morelle, CCO at Ogilvy Latam.
UK Government Prepares for Wind Down of Digital Terrestrial Television
The UK government will begin preparing for a managed withdrawal of the country's digital terrestrial television (DTT) broadcast infrastructure, planning to either wind DTT services down by the end of 2034, or set a time-limited extension lasting until 2044 at the longest, according to a new government green paper. A conflict of PSM obligations The Read More
Inside Google Creative House, a first for the company at Cannes Lions
Robert Wong of Google Creative Lab explains the expansion of what used to be a two-hour lunch.
Why trust belongs at the center of your data strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction. The post Why trust belongs at the center of your data strategy appeared first on MarTech.
Jotform Introduces AI App Builder, Turning Ideas Into Fully Functional Apps in Minutes
Jotform has announced the launch of its AI App Builder, an AI-powered experience that enables users to create complete, professional-grade applications using simple natural language prompts. Designed for small to large businesses, educators, healthcare providers, entrepreneurs, and individual creators, the Jotform AI App Builder removes the technical barriers traditionally associated with app development. Users can generate […]
The CRM Evolution: Transforming Corporate Data to Win Visibility in AI Answer Engines
BFJ Digital, a performance analytics and digital transformation agency, has released a technology briefing on the structural updates happening within core Customer Relationship Management (CRM) platforms. The analysis documents how major software ecosystems shift away from simple contact management to help businesses format internal data so it’s natively read, understood, and cited by conversational AI […]
Talkdesk ends the guesswork in deploying customer-facing AI agents
Talkdesk Agent Builder enables teams to create, test, and validate AI agents before deployment — turning ideas into production-ready AI workers in hours, not weeks Talkdesk, Inc., a leader in Customer Experience Automation (CXA), announced Talkdesk Agent Builder, a natural language-driven tool that enables both business users and technical teams to oversee the complete lifecycle of […]
Banana Pro AI Rebrands as Pixomi AI, Expanding Into a Broader AI Creative Platform
The brand upgrade marks the next stage of the company’s AI image, video, music, voice, and workflow creation experience, while preserving existing user accounts, credits, subscriptions, and creative history. Pixomi AI, formerly known as Banana Pro AI, announced the completion of its brand upgrade, transitioning from bananaproai.com to pixomi.ai. The rebrand marks a strategic evolution […]
HitPaw FotorPea V5.5.0 Launches Image Creation System with AI Realism Enhancement
HitPaw FotorPea V5.5.0: Smarter AI for Image Creation and Enhancement HitPaw, a leading provider of AI-powered creative tools, announced the release of HitPaw FotorPea V5.5.0, a major upgrade that transforms the platform into a fully AI Agent-driven image creation system. The new version unifies text-to-image generation, AI enhancement, and editing into one workflow, eliminating the […]
Presidio Joins CrowdStrike’s Project QuiltWorks, Closing the Gap Between Frontier AI Vulnerability Discovery and Remediation for Enterprises
Participation in Project QuiltWorks adds a remediation pathway to help customers address frontier AI risk with greater speed and confidence Presidio, a leading global digital services and AI solutions provider, announced its participation in CrowdStrike’s Project QuiltWorks, expanding its ability to enable enterprises to connect vulnerability discovery with practical, validated remediation. Project QuiltWorks is the […]
Lumeo Digital™ Introduces Lumeo Link, the Link in Bio Built for the AI Search Era
Traditional link hubs organize links. Lumeo Link organizes context — making brands machine readable for AI driven discovery. As AI driven search rapidly reshapes how people discover brands, Lumeo Digital™ today introduced Lumeo Link, the first structured profile platform built specifically for the AI search era. While traditional link in bio tools were created for […]
Advisor CRM Launches Ember, an AI-Powered Client Engagement Solution for Advisors
Ember unifies onboarding, data collection, and ongoing client communication into a single app for seamless, branded digital experience Advisor CRM, an all-in-one AI-native CRM platform built exclusively for the financial services industry, announced the launch of Ember, an AI-powered client experience solution designed to help financial advisors and insurance professionals replace fragmented workflows, scattered documents, […]
Boardmix Online Whiteboard Launches 100+ AI Agents for Automated Visual Workflows
Boardmix introduces over 100 AI agents that help teams generate diagrams, mind maps, flowcharts, project plans, and other visual assets. Boardmix, an fast-growing AI-powered online whiteboard for visual collaboration, announced the launch of more than 100 AI Agents that automate core workflow tasks directly on the digital canvas. The enhancement expands Boardmix’s position as a […]
Clutch Report: Consumers Are Rejecting AI Creative, Proving the Value in Human-First Branding
93% of consumers say it matters that brand communications feel like they came from a real person Clutch released new research on how consumers perceive and respond to branding in an AI-saturated landscape, revealing a clear consumer preference for what feels genuinely human. The survey of 408 U.S. consumers finds that 93% say it matters that […]
Ultimate Member WordPress Plugin Vulnerability Affects Up To 200k Sites via @sejournal, @martinibuster
WordPress plugin vulnerability rated 8.8/10 enables attackers to gain full site access. The post Ultimate Member WordPress Plugin Vulnerability Affects Up To 200k Sites appeared first on Search Engine Journal.
The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook via @sejournal, @purnavirji
AI recommendation poisoning is already happening. Here's what it is, why it matters more than GEO, and which side of the line is worth choosing. The post The Grounding Wars Are Coming: How AI Visibility Creates Its Own Black-Hat Playbook appeared first on Search Engine Journal.
Lack of junior talent and ROI on AI among top adland issues for Campaign editors
Campaign's editors from its global network discussed some of the topics resonating in their markets and globally at the moment.
Could Andy Burnham's rise put the accent on regional pride in adland?
Why marketing isn’t too far away from politics.
British Airways Holidays brings the Caribbean to the UK in Taste of London activation
The experience was created by Hypen.
Clients are using LLMs for agency selection, benefitting specialist shops
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
Universal Ads launches in the UK across Channel 4, ITV, and Sky
Launch gives small and medium sized businesses unprecedented opportunity to advertise across major UK broadcasters.
OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ
OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to [...] The post OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ appeared first on ExchangeWire.com.
Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media
During the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail [...] The post Broadsign & Mirakl Ads Announce Strategic Partnership to Unify Online & In-Store Retail Media appeared first on ExchangeWire.com.