News
11,368 articles covering the AdTech ecosystem
The Trade Desk launches first AI agents with Stagwell as client
The Trade Desk is making a play for the agentic future of programmatic with a new AI product that counts Stagwell as the first participant from among ad agencies.
Behind Silverside’s pivot from production company to AI consultancy
Silverside is building so-called "brand brains" to expedite the process required to generate campaign assets by giving the client the AI-powered tools to do it themselves.
Grading 6 purpose marketing campaigns—what worked and what fell flat
A purpose marketing expert analyzes campaigns from Pedigree, Coke, Bacardi, Heineken and more.
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Challenging some marketing misconceptions about the challenges facing the wine industry.
AI Is The New Ad Space
Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use the code PAI200. A lot of marketers talk about AI as a tool, something that can help them move faster, […] The post AI Is The New Ad Space appeared first on AdExchanger.
Fruition Achieves monday.com Advanced Delivery Partner Badge with monday Service and CRM Specialist Partner Recognition
Fruition earns the monday Advanced Delivery Partner Badge and dual Specialist accreditations, cementing their position as a leading monday.com & AI consulting firm. Fruition, a certified monday.com Platinum Partner based in Sydney, Australia, just picked up the Advanced Delivery Partner Badge. On top of that, they’ve been named Specialist Partners for both monday CRM and monday […]
Semrush Unveils Brand Visibility Framework at Adobe Summit
New research report series provides CMOs with a strategic framework and practical tools to orchestrate brand visibility across search and AI environments Semrush , the leading brand visibility platform, unveiled a new strategic operating model for “Brand Visibility” during the Adobe Summit. The launch includes a two-part research report series: Brand Visibility Orchestration: How to […]
Efficiency in First-Price Auctions Starts at the Bid
Today’s programmatic buyers are operating under tighter budgets and greater pressure to prove results than ever before. In response, most optimization efforts have gone toward refining who to reach and how success is measured. Yet, in a first-price auction environment, efficiency is shaped not only by audience strategy and measurement, but by how accurately advertisers […]
Candid Appoints Andrew Shaw as Chief Product & Technology Officer to Accelerate Platform Growth
Seasoned product leader joins from OLX to scale Candid’s Live Marketing™ AI infrastructure across the UK and beyond Candid, the platform-based advertising, marketing and communications group operating across the Netherlands and the United Kingdom, has appointed Andrew Shaw as Chief Product & Technology Officer (CPTO), effective immediately. Working at group level, Shaw assumes responsibility for […]
Synup Launches MCP Server to Power AI-Driven Workflows for Marketing Agencies
Agencies can now build their own AI agents on top of Synup’s local marketing platform, automating everything from review responses to listings management through the open Model Context Protocol standard. Synup, a leader in agency-focused marketing technology, today announced the launch of Synup MCP, a Model Context Protocol server that lets marketing agencies and reseller […]
Bless Web Designs Guarantees Dallas Businesses Appear in AI Search Results
First Dallas agency guarantees businesses appear in ChatGPT and AI search results within 90 days—addressing invisibility crisis as 67% of searches use AI. Bless Web Designs, the #1-ranked Dallas web design agency by Clutch and GoodFirms, announced the industry’s first AI Search Visibility Guarantee™—a groundbreaking commitment ensuring Dallas businesses appear in ChatGPT, Google AI Overviews, […]
Relynta Expands Its Inbox-First AI CRM Into an End-to-End Client Workflow Platform for Service Businesses
Relynta helps service businesses move from website inquiry to AI reply, proposal, e-signature, scheduling, invoicing, and payment in one workspace Relynta, the inbox-first AI CRM built for small businesses, announced its expanded end-to-end workflow for service businesses, bringing lead capture, customer communication, proposals, e-signatures, appointments, invoicing, payments, and follow-up into a single connected platform. While […]
Bearingpoint Launches Genaiq to Turn Generative AI Into Enterprise-Scale Automation
GenAIQ helps organizations scale generative AI from isolated pilots to secure, enterprise-wide automation across their business functions. BearingPoint announced the launch of GenAIQ, its proprietary agentic AI platform designed to help organizations move beyond fragmented AI pilots and into real operational impact. Built for enterprise environments, GenAIQ automates knowledge-intensive tasks and business processes while enabling transparency, […]
Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs
In today’s Digest, we cover Meta planning to begin a new round of layoffs on 20th May, the White House and Anthropic holding “productive” AI talks, and ByteDance’s profit being hit by AI costs despite an overseas surge. The post Digest: Meta to Cut 8,000 Jobs; White House & Anthropic Hold “Productive” AI Talks; ByteDance Profit Hit by AI Costs appeared first on ExchangeWire.com.
Freemans picks Meanwhile to handle creative account
Agency has been handed the task of evolving the brand.
Does being in the office more increase productivity?
The Campaign Podcasts questions the reasons behind agencies' increased days in office, after Publicis follows WPP's four days a week in-office policy.
A comedic spiral, a category shift—how music unlocked Life360’s moment
Life360’s darkly comedic musical, “I Think of You (Dying),” wins Ad Age’s Best Use of Music at the 2026 Creativity Awards.
Uber Eats partners with the NFL to turn it into a food marketing machine
Uber Eats and the NFL had the best collaboration and partnership of the year at the 2026 Creativity Awards.
Samantha Deevy has identified strategy that defines BBH USA’s culture
Ad Age’s Chief Strategy Officer of the Year, Samantha Deevy, has tripled the strategy team since joining, with 78% of her team identifying as women and 39% as BIPOC.
Anthropic’s B2B campaign ‘Keep Thinking’ looked at problems as invitations
Anthropic’s “Keep Thinking” from Mother is Best B2B campaign at the 2026 Creativity Awards.
This New York Times spot expanded a single minute into a whole world
The New York Times’ “It’s Your World to Understand” campaign wins Craft of the Year at the 2026 Creativity Awards.
Pedigree overhauls perceptions of mixed-breed dogs in Brazil
Pedigree’s Caramelo campaign is the best brand-created work with social good in mind at the 2026 Creativity Awards.
MullenLowe Design Studio rebuilt the Branch Museum’s identity from the ground up
MullenLowe Design Studio's visual identity for the Branch Museum of Design is named Best Rebrand at the 2026 Creativity Awards.
Droga5 Dublin created a tech-powered ball cap to protect public privacy
Droga5 Dublin’s device has been selected as Tech Innovation of the Year as part of Ad Age’s 2026 Creativity Awards.