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20,381 articles covering the AdTech ecosystem
Why United helped broadcast ESPN’s fantasy football show live from the sky
The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl.
Bowen Yang and Ana Gasteyer Help Estée Lauder Enter the Group Chat
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
EXCLUSIVE: OpenAI Is Testing Exclusion Targeting for ChatGPT Ads
Independent research from SE Ranking, Emberos, and Seer Interactive all point to the same gap: ChatGPT ads have little to no connection to the conversation they appear alongside
What it takes for AI to find, trust, and act on your brand
A practical model for connecting the information, architecture, measurement and transaction capabilities AI discovery requires. The post What it takes for AI to find, trust, and act on your brand appeared first on MarTech.
Lost in translation: Why content and data teams can’t speak the same language
Cross-team miscommunication halts campaign execution. On Sept. 2, learn how content and data teams can align signals, build shared context, and drive outcomes. The post Lost in translation: Why content and data teams can’t speak the same language appeared first on MarTech.
The AI governance test most marketers are missing
When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here's how to tell. The post The AI governance test most marketers are missing appeared first on MarTech.
Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness
When ChatGPT launched in late 2022, Doug Tallmadge, who was then an engineer at SpaceX, began to develop a deeper understanding of what AI was capable of. He envisioned an AI platform where all the different parts of a workflow would come together. By early 2023, Gradial, an AI startup focused on marketing operations, was […] The post Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness appeared first on AdExchanger.
Rocket Software Advances AI Enablement for Application Modernization Across Mission-Critical Platforms
New AI innovations across IBM i, IBM Z, MultiValue, and Uniface bring actionable, explainable, and governed AI to mission-critical platforms, helping organizations empower developers, accelerate software delivery, and strengthen operational resilience Rocket Software, a global technology leader in modernization, announced new AI innovations across its application modernization portfolio, redefining how organizations modernize mission-critical platforms with […]
Google Selects Rezolve Ai’s Proprietary Distributed Database Platform
Google deployment validates Rezolve Ai’s strategy to commercialize its proprietary technology into an AI data infrastructure opportunity forecast to reach $295 billion by 2030 Rezolve Ai, a global leader in Agentic Commerce and AI-powered customer engagement, announced that Google has selected Rezolve Ai’s proprietary distributed database technology following an extensive technical evaluation. The technology is […]
Sabio and Gentoro Partner to Advance Agentic AI Across Advertising Operations
Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy Sabio Holdings, a Los Angeles-based creator-led, data-driven and AI-powered AdTech company helping global brands reach, engage and validate (R.E.V.) streaming TV audiences, and Gentoro, an enterprise AI company focused on operationalizing AI across complex business workflows, announced […]
GameSquare Pivots Livestreaming Measurement Service Stream Hatchet Into Creator Marketing Analytics Platform (EXCLUSIVE)
GameSquare is rebranding its gaming and esports-focused livestreaming measurement platform Stream Hatchet into Hatchet, which it describes as “the first full-service creator matching and brand marketing analytics platform built for marketers looking to engage in youth culture with an emphasis on gaming.” As part of the revamp, Hatchet, which counts Electronic Arts and NASCAR among […]
How To Advertise In Google AI Mode For Ecommerce via @sejournal, @tonyadam
Google generates AI Mode ads directly from your product feed, not your ad copy. Here's which Merchant Center attributes decide whether your products get chosen. The post How To Advertise In Google AI Mode For Ecommerce appeared first on Search Engine Journal.
Why agency leaders at holding companies are in post for half the time of their indie peers
Networks say “internal mobility” brings down averages but helps develop leaders and inject fresh thinking into agencies.
Media Week Awards: Agency, Independent, Rising Star and Sales Team of the Year shortlists
First shortlists for Media Week Awards 2026 announced.
Dolly Parton dies: how the singer worked ‘9 to 5’ to promote brand messages and non-profits
Before passing at 80 years old, the country music icon helped brands from Kendra Scott to Conagra Brands amplify their messages.
Dentsu warns of 'intensifying competition' in major pitches
Dentsu has been involved in several of the biggest global account battles of 2026.
WPP Production opens global flagship facility in East London
Chief executive Cindy Rose will open the multi-storey warehouse facility in September.
Inspiring Women Awards 2027: first entry deadline is 10 September
Sachini Imbuldeniya, co-founder and chief executive of House of Oddities, is this year’s chair of judges.
Brands, earn your space at Notting Hill Carnival, or stay home
Carnival does not need brands to make it culturally valuable. Brands can, however, help sustain and protect what already exists.
Dentsu Signs EU AI Transparency Code
Japanese agency group Dentsu has announced it has signed the European Union's Code of Practice on Transparency of AI Generated Content, claiming to be the first global marketing group to do so. Dentsu says the move reinforces its commitment to responsible AI adoption, and helps establish a new standard for transparency across the ad industry. Read More
Attekmi Expands its Programmatic Offering with Private Marketplace Deals
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private "contracts" between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc. Being currently [...] The post Attekmi Expands its Programmatic Offering with Private Marketplace Deals appeared first on ExchangeWire.com.
EXCLUSIVE: Leaked Deck Outlines The Trade Desk’s Agentic Plans for H2 2026
The push comes as The Trade Desk and its rivals race to determine how AI agents will reshape the way advertisers plan, buy and optimize media.
State Farm’s Football Campaign Taps Skattebo and Mahomes in Personalization Play
Jake From State Farm teams with Cam Skattebo, Fernando Mendoza, and more.
Uber’s Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality
Uber's back-to-school campaign helps teens manifest their hopes and dreams.