7,615 articles covering the AdTech ecosystem
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
The bigger are getting bigger in advertising and technology.
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results. The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.
Campaign's weekly round-up of adland's latest account pitches, reviews and wins.
Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.
A museum’s campaign shrinks iconic photos to social feed size, and McDonald’s goes ultra-minimal in New Zealand billboards.
SoFi encourages viewers to “level up your finances with SoFi’s highly competitive APY.”
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.
It's been more than one month since Nancy Guthrie was reported missing.
All three networks had over a million total viewers during primetime.
OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.
Advertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate […]
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.
Ahead of March Madness, the pizza brand is hoping influencers will drive sales.
The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.
Clara Soteras joins Shelley Walsh to explain how publishers and brands can use Google Discover strategically, and why relying on it alone is risky. The post Why Google Discover Is No Longer Just For Publishers appeared first on Search Engine Journal.
Technical SEO is evolving from crawl hygiene to truth packaging, and this article details the next infrastructure layer. The post The Verified Source Pack Agents Trust First appeared first on Search Engine Journal.
Campaign rounds up what brands got up to on social media last month.