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20,381 articles covering the AdTech ecosystem
The Great Meta Migration
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats. The post The Great Meta Migration appeared first on AdExchanger.
Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents via @sejournal, @martinibuster
Wix introduced Symphony, an easy and safe way for small to medium size local businesses to use AI agents. The post Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents appeared first on Search Engine Journal.
How (Not) to Build a Super App
The last few months have seen streaming apps expand into new formats, from short-form video to gaming offerings. But Michael Akkerman, Chief Business Officer at DT (and former GM of Advertising at Uber), argues that platforms need to serve their audience rather than expect them to follow the app into a new behaviour. The world’s Read More
LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%
ArcSpan, the leading AI-powered data monetisation and audience intelligence platform for premium publishers, announced that LADbible Group has completed its migration to the Audience Monetisation System (AMS) platform in 28 days, growing average audience cohort size by 30% and, in [...] The post LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30% appeared first on ExchangeWire.com.
ATS London 2026: What the Speakers Think
Find out what our speakers are excited to discuss at ATS London 2026 - AI, publishing and first-party data are all in the spotlight... The post ATS London 2026: What the Speakers Think appeared first on ExchangeWire.com.
Taboola Reveals: Tesco Clubcard Coverage Surges 1,876% Ahead of £11m Voucher Deadline
UK readership of articles related to Tesco Clubcard has increased by 1,876% over the last 30 days compared with the preceding 30-day period, as shoppers risk losing £11m worth of Clubcard vouchers. Data from Taboola’s Newsroom, which captures readership behaviour [...] The post Taboola Reveals: Tesco Clubcard Coverage Surges 1,876% Ahead of £11m Voucher Deadline appeared first on ExchangeWire.com.
6 small agency leaders shaping their companies and communities
From planning to production to the C-suite, these six Ad Age Small Agency Award winners show how small shop talent can make a big impact.
How Gen Z is changing the rules of sports fandom for brands
Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans.
How Newell Brands’ global head of media is building a unified cross-channel operation
James Clarke, global head of media and partnerships at Newell Brands, talks about the importance of bringing different media disciplines together.
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
In the modern streaming landscape, everything old is new again. At least that's the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing. The post NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook appeared first on AdExchanger.
Practifi Launches Sentir, An AI-Native Intelligent CRM Built for the Future of Wealth Management
The CRM is built on the enterprise foundation advisors already trust, with access to over a dozen agents Practifi announced the launch of Practifi Sentir (“Sentir”), an intelligent CRM that is AI-native by design and built on the same enterprise-grade foundation firms already trust. With Sentir, client work lives in one place with clear ownership, […]
As AI Scales Across Enterprises, Breaking Points Emerge
New research shows SRE and platform engineering teams are increasingly responsible for making AI trustworthy, scalable, and reliable Dynatrace, the leading AI-powered observability platform, released findings from The State of SRE and Platform Engineering 2026, a study examining how enterprises are orchestrating observability, automation, and AI to scale site reliability engineering (SRE) and platform engineering […]
KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets
KERV.ai, the leader in video analysis, performance, and monetization, announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and commerce-enabled Connected TV (CTV) advertising technology across LG’s premium streaming inventory in Canada, Europe, Australia, and New Zealand. Following the companies’ successful collaboration in the U.S., advertisers in […]
NeverBlink Launches the First AI Database Administrator for ClickHouse
As ClickHouse adoption surges past 4,000 customers and a reported $15B valuation, the AI DBA already trusted with Elasticsearch and OpenSearch in production now supports the fastest-growing analytics database. NeverBlink, the world’s first AI database administrator (DBA), announced support for ClickHouse, extending its AI‑native database resilience and optimization platform to ClickHouse clusters. The integration delivers […]
TV Advertising Is Fragmented. What’s The Solution?
There have never been so many different avenues for TV advertising. For an outsider looking at today’s advertising ecosystem, which now spans linear TV, streaming, connected TV (CTV) and digital channels, more choice might seem like a good thing. But those of us in the industry know better. TV has become increasingly fragmented. As a […]
3CLogic Releases AI Agent Evaluator to Automate QA and Scoring of Voice AI Agents
New capability scores 100% of AI interactions with plain-language reasoning, enabling accountability and rich insights into Voice AI engagements and performance. 3CLogic announced the release of AI Agent Evaluator, a powerful automated quality assurance (QA) and scoring engine built natively into its Voice AI Hub. The new feature scores 100% of Voice AI agent interactions based on […]
Spectrum Expands Its Community Investment and Offers Amazon Prime Membership to Qualifying Low-Income Spectrum Internet Customers
New and existing customers who currently qualify for Spectrum’s low-income Internet Assist can enjoy all the benefits of Prime, included with their Internet subscription, at no additional cost. Prime is now included for legacy Spectrum customers with the benefit coming soon for qualified legacy Cox customers. Spectrum announced it is bringing Amazon Prime benefits to eligible […]
TechDigital Labs Announces Integrated Marketing and Technology Service Model.
TechDigital Labs has announced an integrated service model that brings together search engine optimisation, social media marketing, web development, branding, content support and custom technology services within a coordinated operating structure. As a full service digital marketing agency, TechDigital Labs provides businesses with access to marketing, design and development services through individual projects or combined […]
Tempo Mails Adds Password Protected Reusable Temporary Email Access
Tempo Mails, a web-based temporary email service, has announced the addition of password-protected reusable inbox access to its disposable email platform. The feature allows users to create a temporary email address, secure the inbox with a password, and return to the same mailbox across different browser sessions and devices. The new functionality extends the platform beyond […]
Crescendo Launches the AI-Native Customer Experience Platform: One System That Runs and Continuously Improves the Entire CX Operation
One platform for AI agents, CCaaS, ticketing, workforce management, quality and knowledge — live in 30 days and continuously self-improving Crescendo launched Crescendo Customer Experience Platform (CXP), an AI-native platform that consolidates categories the software industry has sold separately for decades CCaaS, ticketing, workforce management, quality assurance, VoC and knowledge. Specialized AI agents run all […]
Digest: New Support for ASA Awareness Campaign; TikTok Settles Children’s Privacy Case for $400m
In today’s Digest, we cover the ASA awareness campaign returning with expanded industry inventory, including Netflix and Waitrose, TikTok settling a children’s privacy case for $400m, and Taptap Digital acquiring Skyrise to expand in Europe. The post Digest: New Support for ASA Awareness Campaign; TikTok Settles Children’s Privacy Case for $400m appeared first on ExchangeWire.com.
Theo James and David Beckham Bring Stella Artois Into The Gentlemen Universe
‘The Gentlemen’s Serve’ is the first major campaign since Netflix and AB InBev signed their multi-year partnership.
ASA enlists Aleksandr the meerkat for latest awareness campaign
Campaign promoting the work of the regulator was created by Leith.
ASA bans four social media ads about testosterone levels in men
Body is investigating more testosterone-related ads.