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Cannes Lions 2026 Gallery Day 1: Let the Lions Roar!

Parties, Paris Hilton, the first Grands Prix, and more from the Croisette and beyond.

The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI

Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands.  Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds.  Zero-click AI search is strangling distribution, […] The post The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI appeared first on AdExchanger.

Advertisers Say They Need More Data From Netflix

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.  But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more data in order to justify their spend, according to two sources with direct knowledge of the matter.  Both sources, who […] The post Advertisers Say They Need More Data From Netflix appeared first on AdExchanger.

Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s CPO

A lot of the conversations folks have in Cannes are the same ones they’re having at home, the only difference being that both parties are wearing sunglasses and linen shorts. One of those recurring threads is audio. Not unlike gaming, audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher […] The post Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s CPO appeared first on AdExchanger.

Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence

Cannes search panic, decoded: it was never about search,

Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech

AI agents are at the core of Dentsu and Dept’s market offerings, but a Hyundai agentic media pilot highlights threat of in-housing.

Spotify rebuilds ad business around automation, AI to secure bigger media budgets

Spotify is expanding its ad business beyond audio with automation, AI and video as it competes for larger platform budgets.

Omnicom Media and Paramount+ partner on dynamic fixed ad units in the streamer’s premieres

Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend

Despite the heat and the humidity, AdExchanger’s Cannes coverage continues, featuring all the hottest news and gossip straight from the Croisette.  Check out our latest Cannes coverage from editors Sarah Sluis, Allison Schiff and Lynne d Johnson in our separate Cannes briefing! Look At These Ads! (Alexa, Play Despacito) This year’s Cannes Lions also happens […] The post Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend appeared first on AdExchanger.

Anthropic’s @Claude Enters Workplace As A Slack Channel Coworker via @sejournal, @martinibuster

Anthropic's Claude Tag lets teams assign work to @Claude inside Slack, embedding AI as a co-worker and assistant. The post Anthropic’s @Claude Enters Workplace As A Slack Channel Coworker appeared first on Search Engine Journal.

Calvin Klein, Adidas and Uniqlo ads banned over green claims

Advertising Standards Authority ruled ads did not provide evidence for environmental claims.

Tinder and TikTok are going on a double date to give us more ‘Love Island’-inspired reality content

Would you go on a double date alongside your bestie if you knew that everyone on the internet would be able to watch the experience? If, despite that caveat, you still answered "yes," then you should check out Tinder's casting call for the upcoming season of Double Date Island, which will launch exclusively on TikTok. Double Date Island puts a twist on the "hot people at the beach romancing each other" format popularized by the ITV franchise Love Island. Instead of competing against one another to snag the hottest matches, the inhabitants of Double Date Island are paired up. The resulting two-on-two interactions double as an advertisement for Tinder's Double Date mode, which is part of the app's plan to assuage Gen Z's dating-related anxieties. Visit Tubefilter for more great stories.

Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”

Streaming services are hungry for channels that offer programming from specific creators, and Amazon is jumping into the arms race. A new Creator Hub will make it easier for Fire TV users to discover content from YouTube and TikTok standouts. Amazon revealed the Fire TV Creator Hub during a yacht-set presentation at the Cannes Lions marketing festival. The tech giant's VP of Devices Content and Advertising, Charlotte Maines, explained that content from top creators will become more visible than before. Channels like MrBeast, Topper Guild, Celine Dept, and 5-Minute Crafts will be on full display within the Creator Hub, which is expected to launch over the summer. Visit Tubefilter for more great stories.

New ‘Sonic the Hedgehog’ Game From Sega Coming to Nex Playground in 2026 (Gaming News Roundup)

Nex and SEGA are partnering up to bring “Sonic Forces” to Nex Playground later this year. The upcoming title introduces Sonic the Hedgehog to the platform in celebration of the franchise’s 35th anniversary. “Sonic Forces” (a working title) reimagines the running and action gameplay, offering a replayable, physically active experience. The game is built by […]

Starbucks pilots TikTok program for boosting employee-generated content

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

How Are SEO Teams Actually Tracking AI Citations Across Six Engines? [Webinar] via @sejournal, @lorenbaker

Discover how the rise of AI is reshaping SEO practices. Learn about indexing, citations, and measurement gaps. The post How Are SEO Teams Actually Tracking AI Citations Across Six Engines? [Webinar] appeared first on Search Engine Journal.

Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification via @sejournal, @brookeosmundson

Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility. The post Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification appeared first on Search Engine Journal.

Adidas wins Entertainment Lion Grands Prix

The UK scooped two Grands Prix awards across the Entertainment Lion categories.

Jones Road Beauty What the Foundation - 30s

Unilever’s Branden Goodman on the New Rules of Consumer Discovery

Content creation is evolving from a campaign mindset to a continuous system.

Culture as a Dinner Party: How Brands Earn Their Seat at the Table

UTA’s Margot Hauer-King on how hospitality and persuasive storytelling are reshaping the way brands interact with modern culture.

Ashley Graham Is Loyal to JCPenney, Even at the Cost of a Little Glam

At ADWEEK House, Graham and CMO Marisa Thalberg explored how plus sizing is central to authenticity.

OpenAI Sees Fewer Users Dismissing ChatGPT Ads as It Scales

The AI lab is scaling its ads business while aiming to challenge Anthropic on enterprise dollars.

Adidas wins Entertainment Lion Grand Prix

The UK scooped two Grands Prix awards across the Entertainment Lion categories.