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How JCPenney used effective marketing to battle sales declines | ATDb

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How JCPenney used effective marketing to battle sales declines

How JCPenney used effective marketing to battle sales declines

Ad AgeApril 21, 2026Adrianne PasquarelliRead original

Last updated Apr 21, 2026 by RSS Ingestion

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JCPenney’s marketing efforts all contributed to impactful results, including Best ROI: Work That Works at Ad Age’s 2026 Creativity Awards.