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20,381 articles covering the AdTech ecosystem
Dentsu expands and consolidates its commerce and retail media offering under new leadership
One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates
Why more celebrity-led brands are shutting down
Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check.
Future of TV Briefing: Which agency team(s) should be responsible for YouTube Shorts?
This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads.
USA Today Co. is reformatting content to attract more AI licensing deals
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.
Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.
Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen
Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership patterns rightsized and most of the major media companies rushed out their own apps. The result was an oversaturated streaming market. In 2023, CuriosityStream, which makes documentaries and […] The post Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen appeared first on AdExchanger.
Fantasy Football at 35,000 Feet: How ESPN and United Made a Fantasy Stunt a Reality
United's Starlink Wi-Fi brings fantasy football to the skies with live ESPN broadcast.
.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com via @sejournal, @martinibuster
Data shows that alternative domain extensions show stronger performance over traditional .com domains. The post .Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com appeared first on Search Engine Journal.
Uber, Publicis and McKinsey on Reframing the Role of Last-Mile Media
CANNES, France — The advertising funnel is collapsing – and delivery apps are catching the debris. That is the argument emerging from commerce media executives who say platforms like Uber and Uber Eats are becoming advertising destinations precisely because they intercept consumers at the moment of decision. “They really capture intent in motion and in […]
Top 5 Branded Videos of the Week: Newcomers galore
Welcome to our rundown of the most-watched branded YouTube videos of the week. We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking. And – as the name […] Visit Tubefilter for more great stories.
Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 08/23/2026
Lucan Pevidor has spent a second straight week leading the Global Sub Top 50. The Brazilian creator is making his mark across all of YouTube's numerical axes. After adding two million weekly subscribers, he now has 32 million subs to go along with his 17 billion lifetime views (and counting). Most of the channels in the Global Sub Top 50 are run by individual creators like Lucan Pevidor. There are a few entrants, however, that are tied to brands. Let's figure out how those standouts are pulling it off: Visit Tubefilter for more great stories.
YouTube expands Stations beyond music and into the realm of “creator content”
As the tug-of-war between YouTube and Netflix intensifies, the former company is expanding a product that makes it look more like the latter. YouTube's Stations first rolled out with music-focused channels at Coachella, but a recent update will bring that format to other content categories. Stations are, to put it simply, YouTube's take on the TV channel. They are always-on streaming hubs that cater to fans within particular content niches. Consumers who enjoy free, ad-supported television (FAST) on platforms like Roku or Samsung TV Plus can now enjoy a similar experience on YouTube. Visit Tubefilter for more great stories.
Twitch and Amazon facing class-action lawsuit over scraping streamers’ content without their consent
A Connecticut-based Twitch streamer has filed a class-action lawsuit against the platform over its recent announcement that creators’ content will automatically be used to train Amazon‘s AI products. In his suit, Warren Pandiscia argues that “[b]ecause Amazon AI products are commercialized, Amazon had an overwhelming incentive to acquire training data on an unprecedented scale. Rather […] Visit Tubefilter for more great stories.
Australia tried to keep kids off social media. Its ban has had the opposite effect.
When the Australian government announced sweeping restrictions on youth social media access, the goal was to keep kids safe by preventing them from encountering harmful content on their feeds. About nine months after that law went into effect, however, it is not looking terribly effective. According to data provided by Qustodio, Australian kids and teens are still accessing their favorite social media apps, even after officials in Canberra kicked those under-18s off their accounts. Among some age groups, social media usage has actually gone up, suggesting that Australia's law may be accomplishing the opposite of what it was meant to do. Visit Tubefilter for more great stories.
What’s hot on TikTok LIVE? You can find out through a new newsletter.
TikTok has a plan to make live streaming less intimidating for new users, and that plan involves Substack. The media platform is the home of The Creator's Cut, a newsletter that shares tips and best practices related to TikTok LIVE. The presence of virtual gifts and other revenue streams make TikTok LIVE a lucrative option, but not all creators are able to maximize TikTok's vertical streaming format. Learning how to go live is one challenge; getting viewers to tune in at the right time is another. Visit Tubefilter for more great stories.
Samsung Turning Commercial Screens Into Ad Inventory
The digital screens already operating inside restaurants, retailers, hotels, gyms, and other commercial properties are increasingly becoming more than signage. They are becoming media inventory. Samsung Electronics America and Smartify Media are accelerating that transition through a partnership connecting Samsung commercial displays to Smartify’s digital out-of-home (DOOH) advertising network. Samsung VXT Ads, Powered by Smartify, […] Samsung Turning Commercial Screens Into Ad Inventory first appeared on Street Fight.
EXCLUSIVE: The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years
Aravind Chandrasekharan is the latest exec to exit in a year of leadership turnover at the adtech company
2 Weeks, 4 Brand Apologies. Will Any of Them Make a Difference?
Experts weigh in on whether Neutrogena, Target, Good Good Golf and Callaway can make good with their customers after apologizing for gaffes last week
Rewatch the Late Dolly Parton’s Iconic Ads Over the Decades
For more than 40 years, Parton lent her personality to everything from Super Bowl spots to local Tennessee infomercials
‘Donnie Darko’ Sequel Book Releasing This Year From Filmmaker Richard Kelly; Cover and Teaser Revealed (EXCLUSIVE)
It’s a very, very mad world: A book sequel to the 2001 cult classic film “Donnie Darko” will be releasing later this year from filmmaker Richard Kelly and Range Literary Publishing. Titled “The Philosophy of Time Travel,” the approximately 800-page book will take place in 1988, in the immediate aftermath of the original film, which […]
‘Variety Confidential’ Podcast Releases Special Episode Diving Into the Business of True Crime Storytelling
As the true crime content space continues to grow, both in documentary and audio formats, top producers, filmmakers and network executives behind shows like “Quiet on Set,” “The Fall of Diddy” and “House of Hammer” joined Variety‘s Kate Aurthur, Emily Longeretta and Ethan Shanfeld for a special episode of Variety‘s “Variety Confidential” podcast. The voices […]
YouTube Creator Kevin Langue Is Bringing His Comedy Channels to Netflix
Kevin Langue, the YouTube comedy creator who boasts that he’s “the world’s best guesser,” is the latest internet content creator to sign a deal with Netflix. Netflix announced a pact with Langue to bring his two YouTube channels — The Kevin Langue Show and Kevin Langue 2 — to the service. Beginning Sept. 5, Netflix […]
‘Warlock’ Stars Tricia Helfer, Maggie Robertson Break Down New ‘D&D’ Video Game Characters as First Gameplay Footage Is Revealed
The first gameplay footage from upcoming “Dungeons & Dragons” action-adventure game “Warlock” was revealed during Gamescom’s Opening Night Live presentation Tuesday. From “D & D” maker Wizards of the Coast and developer Invoke Studios, “Warlock: Dungeons & Dragons” is described as an original third person single-player action-adventure game that’s “set in a dark fantasy open […]
Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
Google has brought its developing-topic link carousels to AI Mode, putting timely article links and Preferred Sources prominently inside AI responses. The post Google Brings Developing-Topic Link Carousels To AI Mode appeared first on Search Engine Journal.