News
11,368 articles covering the AdTech ecosystem
Rami Dudin is a strategic chameleon that helps brands enter culture
Rami Dudin of Courage is the Strategic Planner of the Year at the 2026 Creativity Awards.
How Felix Richter is building a ‘polyphonic’ creative culture at Mother
Felix Richter of Mother is Chief Creative Officer of the Year at the 2026 Creativity Awards.
Australian broadcaster SBS bared all to shift its perception from old to bold
SBS’s “The Ad That Can Only Be Seen on SBS” is named Best Comedic Campaign at the 2026 Creativity Awards.
Martin Pagh Ludvigsen’s hits include a BMW AI ad and Doritos nostalgia
Martin Pagh Ludvigsen, Goodby Silverstein & Partners’ director of creative technology and AI, is Ad Age’s Creative Technologist of the Year at the 2026 Creativity Awards.
Patrick Marzullo is the mind behind Coinbase Creative Studio’s most ambitious work
Patrick Marzullo from Coinbase Creative Studio is the 2026 Ad Age Agency Head of Production of the Year.
Carlos Font Clos builds his edits around the emotional logic of storytelling
Carlos Font Clos of Cabin Edit is Editor of the Year at the 2026 Creativity Awards.
Creativity Awards Winners 2026
Ad Age’s 2026 Creativity Awards honor the industry’s most compelling work and the people who made the campaigns come to life.
How Innocean’s David Mesfin is fixing representation gaps in AI training data
David Mesfin of Innocean USA is Diversity & Inclusion Champion of the Year at the 2026 Creativity Awards.
Columbia Journalism Review deepfaked a series of deepfakes for the public good
“The PSAi” from Columbia Journalism Review is the winner of Best Use of AI in Ad Age’s 2026 Creativity Awards.
Chili’s turned social swagger into cultural clout and business momentum
Chili's wins Best Brand Social Media at the 2026 Creativity Awards.
Whitney Downing shaped Nike’s Super Bowl comeback
Whitney Downing of Wieden+Kennedy is Creative of the Year at the 2026 Creativity Awards.
Chili’s is a beacon of creativity with results to prove it
Chili’s is Brand of the Year at the 2026 Creativity Awards.
Odd fictional companies helped generate sign-ups for Slate
Slate wins Best Brand/Product Launch of the Year at the 2026 Creativity Awards.
Random House timed a supermoon to billboard of Steph Curry for the perfect shot
Random House has won Creative Data Campaign of the Year as part of Ad Age’s 2026 Creativity Awards.
Nike’s ‘So Win’ empowered women athletes against critics
Nike’s ‘So Win’ is the Film/TV/Video Campaign of the Year at the 2026 Creativity Awards.
Jack Hailey drove Chili’s business comeback with a new social media guide map
The mastermind behind Chili’s social strategy is Jack Hailey, its social media manager—and the Social Lead/Community Manager of the Year at Ad Age’s 2026 Creativity Awards.
Ryan Trahan’s YouTube road trip raised $11.6 million for St. Jude
Ryan Trahan and St. Jude are the inaugural Best YouTube Creator Collaboration winners at Ad Age’s 2026 Creativity Awards.
Why OpenAI is ‘running at lightning speed’ to build an ad business
The AI ad wars have officially begun, and OpenAI is staffing up and dropping rates to lure brands away from the likes of Meta and Google.
David’s Bridal invests in its creator strategy as part of its post-bankruptcy comeback
David’s Bridal is investing more heavily in creators as part of a broader push to modernize the business.
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Faced with increasing competition from LLMs, ad tech players have to better demonstrate their value-add.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Research shows that while marketers see AI's benefits, trust and complexity issues are barriers to widespread adoption.
Erstwhile Competition; What We Lose By Gamifying The News
Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […] The post Erstwhile Competition; What We Lose By Gamifying The News appeared first on AdExchanger.
Apple’s John Ternus set to become its next CEO, Tim Cook to become executive chairman
Ternus will become CEO on Sept. 1, when Cook will transition to executive chairman, the company stated Monday.
Sidemen soccer match raises £6.2 million, draws 2.2 million concurrent viewers during 20-goal thriller
On April 18, the Sidemen and their creator friends returned to London for the 2026 edition of their charity soccer match. For the second year in a row, the star-studded footballing spectacle raised more money than any previous edition of the event. A sum of £6.2 million (~$8.4 million) will be split between a pair of nonprofit organizations. The Sidemen, who count 23 million subscribers on their primary YouTube channel, sold enough charity match tickets to fill the 90,000-seat Wembley Stadium to capacity. Those fortunate in-person attendees were joined by massive audience of live viewers. At its peak, according to Streams Charts, the 2026 Sidemen match reached 2.2 million concurrent viewers. Visit Tubefilter for more great stories.