Uber, Publicis and McKinsey on Reframing the Role of Last-Mile Media

CANNES, France — The advertising funnel is collapsing – and delivery apps are catching the debris. That is the argument emerging from commerce media executives who say platforms like Uber and Uber Eats are becoming advertising destinations precisely because they intercept consumers at the moment of decision. “They really capture intent in motion and in […]

Last updated Aug 25, 2026 by ATDb automated enrichment