GameSquare Pivots Livestreaming Measurement Service Stream Hatchet Into Creator Marketing Analytics Platform (EXCLUSIVE)

GameSquare is rebranding its gaming and esports-focused livestreaming measurement platform Stream Hatchet into Hatchet, which it describes as “the first full-service creator matching and brand marketing analytics platform built for marketers looking to engage in youth culture with an emphasis on gaming.” As part of the revamp, Hatchet, which counts Electronic Arts and NASCAR among […]

Last updated Aug 26, 2026 by ATDb automated enrichment