When Robots Buy Media: Future Maps the Agentic AI Shift in Programmatic

CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The shift could alter how digital advertising is traded, potentially eliminating the benefits […]

Last updated Aug 26, 2026 by ATDb automated enrichment