Agentic AI will Put Media Budgets In Motion: Dentsu X’s Brad Stockton

AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money. Brad Stockton, director of investment at Dentsu X, discussed the emerging technology with Beet.TV […]

Last updated Aug 26, 2026 by ATDb automated enrichment