7,599 articles covering the AdTech ecosystem
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Where should you invest paid media dollars in 2026? Here's a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
Annette King, a longtime executive at Ogilvy, has died at 57.
Bridgerton fell to second.
Plus, Versant has its first earnings call.
Brands get off on looking nervy, and social media loves a good fight.
Plus, how moving forward with incomplete information can be a winning strategy.
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
Publicis Groupe reported stronger-than-expected Q4 2024 organic growth of 5.8%, exceeding analyst expectations. The growth was primarily driven by its digital advertising, data capabilities, and performance in North America, signaling continued strength in programmatic and data-driven advertising services.
Privacy-focused publisher data platform Permutive has raised $75 million in Series C funding led by SoftBank Vision Fund 2. The funding will support expansion of its edge computing technology that enables publishers to activate first-party data without exposing user-level information.
A coalition of over 30 European publishers has filed a lawsuit against Google in Amsterdam, seeking €2.1 billion in damages for alleged monopolistic practices in ad tech. The lawsuit claims Google's control of multiple parts of the ad tech stack has artificially suppressed publisher revenues.
IAB Tech Lab's latest report shows 45% of premium publishers have now integrated Unified ID 2.0, with adoption accelerating in Q4 2024. The report also reveals that UID2-enabled inventory commands a 25-35% CPM premium compared to cookieless alternatives.
Microsoft has launched an AI-powered creative studio within its advertising platform that automatically generates and optimizes ad creative across search and display campaigns. The tool leverages generative AI to create multiple ad variations based on advertiser inputs and performance data.
Publicis Groupe announced strong Q4 2024 results with 9.1% organic growth, largely attributed to its digital transformation services and data-driven marketing solutions. The company's Epsilon and Publicis Sapient divisions showed particularly strong performance in programmatic and retail media.
The Federal Trade Commission announced a formal investigation into how major tech platforms use AI to target advertising, focusing on potential discriminatory practices and privacy violations. The probe will examine algorithmic decision-making in ad delivery systems across social media and search platforms.
A coalition of over 30 European publishers filed a €2.1 billion lawsuit against Google, alleging anticompetitive practices in its ad tech stack that deprive publishers of fair revenue. The suit follows the EU's antitrust investigation and demands for Google to divest parts of its advertising business.
FreeWheel introduced a unified programmatic marketplace that allows advertisers to buy both linear TV and streaming inventory through a single platform using consistent measurement and targeting. The platform integrates with major DSPs and includes cross-screen frequency management.
Pinterest acquired fashion shopping platform The Yes to enhance its AI-powered personalization and shopping ad capabilities. The acquisition brings advanced machine learning technology for style preferences and product recommendations that will be integrated into Pinterest's advertising products.
Reddit reported fourth-quarter revenue of $385 million, beating analyst estimates with advertising revenue growing 42% year-over-year. The company attributed growth to improved ad targeting capabilities and expanded advertiser base.
The European Commission launched a formal investigation into Amazon's advertising business, examining whether the company gives preferential treatment to its own products in ad placements. The probe could result in significant fines and operational changes.
Snap announced the launch of an augmented reality advertising SDK that allows third-party mobile apps to integrate Snap's AR ad formats. The move expands Snap's advertising technology beyond its own platform and creates new revenue opportunities.