News

Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.

Things Are About To Get Hollyweird; Facts And Phantasms

The Tech Revolution Will Be Televised  Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows.  Unfortunately, a showdown between Hollywood […] The post Things Are About To Get Hollyweird; Facts And Phantasms appeared first on AdExchanger.

Millie Bobby Brown Speaks Out on Knowing Eleven’s Fate and Making Amends With ‘Stranger Things’ Cast After the Show Ended: ‘I’m Sorry If I Ever Upset You’

There’s an unwritten golden rule in TV: a character is never truly dead unless you see the body. That’s why many “Stranger Things” fans still believe Eleven survived the series finale, which ends with Mike Wheeler imagining a future in which she survives the final showdown with Vecna in the Upside Down. It was also […]

Marketing Hiring Down 36% At Big Tech, Data Shows via @sejournal, @MattGSouthern

SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data. The post Marketing Hiring Down 36% At Big Tech, Data Shows appeared first on Search Engine Journal.

The 6 Trends Dominating My Conversations at Cannes

Would you invite an agent into your group chat?

Walmart’s Vibe Acquisition Shows Its Advertising Ambitions Are Getting Bigger

Walmart has spent the past several years quietly building one of the most formidable advertising businesses outside of the traditional digital giants. What began as a retail media effort designed to monetize shopper data is increasingly evolving into something much larger: a full-funnel advertising ecosystem capable of competing for budgets that have historically flowed to […] Walmart’s Vibe Acquisition Shows Its Advertising Ambitions Are Getting Bigger first appeared on Street Fight.

Microsoft Clarity Now Flags Bots That Ignore Robots.txt via @sejournal, @MattGSouthern

Microsoft Clarity's Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator. The post Microsoft Clarity Now Flags Bots That Ignore Robots.txt appeared first on Search Engine Journal.

VML and Burson win Cannes Lions PR Grand Prix

VML London and Burson’s campaign for "The KitKat Heist" has won a PR Lions Grand Prix award at this year’s International Festival of Creativity.

Delivery platform UVA App and De La Cruz Ogilvy win Direct Lions Grand Prix

UK wins five Direct Lions and one Creative Data Lion.

Special US and PHD NY take Media Grand Prix for Uber Eats

UK awarded a gold, silver and bronze Lion.

Cheerios Protein - 30s

Wednesday’s Cannes Lions Grand Prix winners

Wednesday’s Grand Prix winners include KitKat's heist PR masterclass, Heineken's IRL Whatsapp campaign and Uber Eats' customizable Super Bowl commercial.

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How Marketers Can Align AI With Real Business Growth

This post was created in partnership with Mutinex Key takeaways AI has made media buying faster. Whether that speed is pointed in the right direction is another matter entirely. During […]

SURVEY: Help Us Improve ADWEEK Awards

The ADWEEK team is planning our 2027 awards calendar, and we’d like to hear from you! Which ADWEEK award programs do you most look forward to entering or reading about […]

3 Big Takeaways From Cannes Lions 2026 That Could Make Marketers Pivot

During a live taping of Pivot at ADWEEK House, Kara Swisher and Scott Galloway discuss the trends emerging at Cannes Lions.

The Most Creative Patriotic Packaging for America’s 250th Birthday

Some wild riffs on red, white, and blue—and a few brands that waved their own flag.

Uber Eats Triumphs on Day 3 of Cannes Lions 2026 Among 5 Grand Prix Winners

Cannes Lions reveals the winners from day 3, which focuses on data and digital engagement.

Beyond QR Codes: Matty Beckerman on the Future of Interactive Media

Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers.

Sports Illustrated Heads to Hulu as Minute Media’s Rich Routman Seeks Expanded Playbook

CANNES, FRANCE – Plenty of media companies arrive at Cannes Lions talking about efficiency, scale and optimization. Rich Routman, president of Minute Media, showed up talking about Sports Illustrated covers, swimsuit models, World Cup soccer and why nobody wants coverage of Argentina’s national team written from a cubicle in Manhattan. Speaking with Beet.TV contributor Tameka […]

If You Have One Extra Dollar, Spend It on Creative, Says Kantar Americas CEO

CANNES. FRANCE — The marketing world loves to debate where the next dollar should go. Better data? Smarter media buying? More sophisticated measurement? For one industry leader, the answer is simple: invest in creative. Up to 50% of marketing and media effectiveness stems from the content shown to customers, not the channels used to deliver […]

Target launches back-to-school season — and the first test of its turnaround

The retailer is debuting limited-edition collabs, savings on its loyalty program and a refreshed assortment as it competes with Amazon's Prime Day on summertime deals.

GameStop drops CEO package, heightens focus on eBay takeover

The board approved Ryan Cohen's request to nix the performance award, reportedly valued at $35 billion, as the company focuses on the proposed deal.