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20,381 articles covering the AdTech ecosystem
Kohl’s unites marketing, digital under new chief customer officer role
The position combines marketing, loyalty, personalization and other functions under one title. CMO Christie Raymond will depart the company next month.
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From via @sejournal, @trendos_com
Discover the top citation sources for AI answers and how they impact recommendations across major AI platforms. The post We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From appeared first on Search Engine Journal.
The Trade Desk is overhauling its ad-buying platform—here’s what marketers need to know
The Trade Desk has unveiled Zuma, which simplifies how traders navigate the platform and expands agentic AI, measurement and audience tools.
Oreo responds to ‘Oreo-gate’ school lunch drama
Oreo appears to be capitalizing on a branding opportunity arising from the viral 'Oreo-gate' moms' group chat drama.
The Trade Desk’s Kokai Refresh Ditches the Programmatic Table: See the Pitch Deck
The adtech company’s Koa agents are front and center in the Kokai platform’s redesign.
i-D Names Michiel Steur as Its First CEO
The media executive will begin the newly created role Oct. 1, working under Karlie Kloss’ Bedford Media.
Workweek Raises $17 Million, Debuts B2B Newsletter Platform
The media company, which champions “practitioner creators,” will now let members of its service launch ad-supported newsletters.
How to keep a crisis from defining your brand online
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience. The post How to keep a crisis from defining your brand online appeared first on MarTech.
Better data starts with treating people like people
From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct. The post Better data starts with treating people like people appeared first on MarTech.
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix? The post Integrate buys CaliberMind and hopes to close the B2B demand gen loop appeared first on MarTech.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
The Trade Desk’s Kokai launch in 2023 was the DSP’s most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday. The update centers on agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms. Top […] The post The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform appeared first on AdExchanger.
Salesforce and Anthropic Announce Claudeforce: The #1 AI Meets the #1 AI CRM
Expanded partnership brings Claude’s reasoning together with the data, workflows, business logic, actions, and governance of the Salesforce platform to power trusted enterprise action directly in Claude Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning together with Salesforce’s trusted enterprise harness to make its data, workflows, business logic, […]
AI doesn’t reward scale. That changes everything for multicultural agencies
For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit. The post ChatGPT Searches Individual Subreddits By Name appeared first on Search Engine Journal.
Piccadilly Lights go dark in tribute to Dolly Parton
Ads paused to mark the life of the legendary country singer.
Why Gen Z is building a Brand New Day for cinema
Small-screen fatigue and digital isolation aren't the only reasons behind Gen Z's return to the cinema.
National Television Awards announces 2026 sponsor
NTAs confirm principal partner and exclusive automotive partner.
X announces global launch of Lead Gen Ads
Advertisers can now capture qualified leads directly in-feed without sending users off-platform.
Ex-Pinterest exec Visha Kudhail joins Talon.One
Kudhail has also held roles at Google and Thinkbox.
Movers & Shakers: Dentsu, Monks, WPP Media, The Park and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Fanta launches global Halloween campaign with AI film
The campaign was developed by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with ForPeople.
Review of the Week: McDonald’s and Xbox are game for ultimate food run
Leo UK created the campaign.