7,599 articles covering the AdTech ecosystem
Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe. The post Brands All The Way Down; The Kalshi Kids Aren’t Alright appeared first on AdExchanger.
PALM SPRINGS, CALIF. – Jeremi Gorman, CRO of Fanatics Advertising, would like to clear something up before anyone files Fanatics under “people who sell hats.” “It’s actually much bigger than a lot of people think,” she said in this interview at the IAB Annual Leadership Meeting, describing a portfolio that stretches from officially licensed merchandise across [...]
Data clean rooms were never meant to be a silver bullet. But, as AI agents begin reaching across organizational boundaries to hoover up everything they can find, the humble clean room is getting a second look – this time, as a critical guardrail. That tension, between AI’s appetite for data and the enterprise’s need to [...]
SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put a premium on the uniquely human ability to unearth consumer insights, build brands, and craft campaigns rooted in a deep [...]
Back when X was still known as Twitter, long, rambling threads were often met with ridicule. In 2026, however, X is realizing that those serialized posts can function as a revenue stream, so it's giving its creator community an additional way to unlock monetization. Exclusive Threads, as the new product is known, lets users put portions of their tweetstorms behind paywalls. X is positioning Exclusive Threads as part of what it calls "Creator Subscriptions 2.0". The revamped version of the program launched in 2023 is intended to provide "powerful new tools to grow your subscribers and earn more," according to a tweet from the X Creators account. Visit Tubefilter for more great stories.
DoorDash has a new advertising strategy: Go viral once a month. That’s far easier said than done, but the food delivery company–which appears to be paying drivers less than ever and just rolled out delivery robots so it doesn’t have to pay humans at all–has hired a new Head of Social to make it happen. […] Visit Tubefilter for more great stories.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, streamers teamed up to kick off a scholarship, trick shot stars made a big hire, and the wave of teen social media bans arrived in Southeast Asia. Creator commotion Valkyrae visited NYU with Squeex to announce a scholarship named for him. Visit Tubefilter for more great stories.
Blend, a leading provider of AI-powered data science and analytics services, announced the formal launch of its expanded Mexico operations, establishing a strategic hub to drive enterprise AI transformation for Mexican clients and, through its nearshore capabilities, accelerating delivery across the broader region. With an established office in Polanco in Mexico City and a growing […]
You likely breathed a sigh of relief when the timeline for the cookie death got pushed back. But that was just the warm-up act. Privacy laws are fracturing the internet into dozens of tiny legal zones. Trying to manage compliance manually with a spreadsheet is now a fast track to a lawsuit. To survive this […]
CobbleStone® has released major VISDOM AI and collaboration enhancements that dramatically improve document processing speed, in‑editor intelligence, and more for legal and contracting teams. CobbleStone Software, a recognized leader in contract lifecycle management (CLM) and contract artificial intelligence, is proud to introduce substantial enhancements to its VISDOM artificial intelligence and collaborative document workflows. The update […]
Data shows a dramatic rise in AI use for CX, though consumers still rely on human support when needs are more complex Operational silos stall CX progress – data collection increases while 30-40% of departments fail to act on critical customer insight Medallia Inc., the global leader in customer and employee experience, released its 2026 […]
Move Accelerates Business Performance Leveraging Viant’s Connected TV Expertise Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology. Viant will serve as the DSP of Record for WHOOP powering the brand’s continued growth through true household-level CTV activation […]
Expanded content strategy services help business leaders strengthen visibility as search behavior shifts toward AI-driven discovery B2 Communications is expanding its services to include content optimization designed to help businesses improve their discoverability across traditional search engines, AI-driven platforms and evolving “answer engines.” “As search behavior continues to evolve, brands need content that is not […]
Veteran SaaS leader joins as enterprises seek measurable return on customer data in the AI era Amperity, a leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, […]
ChatGPT 13 times more likely than Google to go negative near the point of purchase, influencing buyer decision BrightEdge, the global leader in enterprise SEO and AI-driven digital performance, released new data showing that AI search engines are actively evaluating brands, with each engine behaving differently. Google’s AI Overview is 44% more likely than ChatGPT […]
Promotions Focus on Customers, Sales and Operations Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team: These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena […]
The integration is available natively in Salesforce, giving revenue teams a single workflow for executive access. Equilar ExecAtlas announced a data integration with SalesIntel, a signal-first pipeline generation platform trusted by enterprise GTM teams. The partnership brings together trusted executive intelligence from ExecAtlas and AI + human-verified buying committee contact data from SalesIntel, enabling Salesforce […]
Indonesia has become the latest country to bar children under 16 from social media, with Communications and Digital Minister Meutya Hafid announcing that account deactivations will begin on March 28, citing threats from online pornography, cyberbullying, online fraud and internet addiction. “Accounts belonging to children under 16 on high-risk platforms will start to be deactivated, […]
Global porn star Rocco Siffredi – whose life story inspired the Netflix series “Supersex” – is taking legal action against an investigative program aired by Italian broadcaster Mediaset and 16 aspiring porn actresses who have made on-camera allegations during the show that they were victims of non-consensual sexual practices on Siffredi’s part. Siffredi, who has made […]
Andre “Typical Gamer” Rebelo is bringing his love of “Grand Theft Auto” to Fortnite with the launch of his company’s new super-size map “Grand Heist City” later this month. Described as the Typical Gamer-founded JOGO Studios’ “most ambitious project” to date, “Grand Heist City” will launch March 14 as a full-scale, mission-driven sandbox on Epic […]
“Hello, weirdos.” That’s how the hosts of the popular “Morbid” podcast, Alaina Urquhart and her niece, Ash Kelley, greet their listeners at the top of each episode. On their show, which they’ve produced since May 2018, the Boston-based duo delve into scary tales about serial killers and cold cases, from classic mysteries to ghost stories. […]
Jay Shetty’s deal with iHeartMedia for his popular “On Purpose” health and wellness podcast is coming to an end after three years on the iHeartPodcast Network. iHeartMedia originally announced its deal with Shetty for “On Purpose” in April 2023. The audio and podcast company’s current deal with Shetty will expire in early July 2026. Shetty, […]
Google's head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search. The post Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing appeared first on Search Engine Journal.
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