News
20,381 articles covering the AdTech ecosystem
Sur La Table launches peer-to-peer marketplace
The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.
The Backroom: A sit-down with Ron Johnson
The retail veteran shares his journey with Apple, the infamous stint with J.C. Penney and more ahead of the release of his memoir, “Shop Different.”
Consumer confidence wanes on dimming view of jobs, incomes, business
Most consumers expect higher inflation and anticipate that interest rates will rise in the next 12 months, The Conference Board said.
Build-A-Bear fires chief growth officer as earnings fall flat
The company's summer trend merchandise didn't resonate with customers and wholesale progressed slower than expected.
Einride Launches Flip AI, One of the First AI Agents for Electric Fleet Operations
Flip AI to automate workflows that electric fleets, shippers, and charging infrastructure operators run every day Flip AI is built by Flipturn, the charging and energy management software company Einride acquired in July 2026, and is the first product to ship since the acquisition Flip AI is part of Einride’s strategy to bring more of […]
ContractSafe Expands CLM Platform with Practical AI and Workflow Tools for Mid-Market Teams
New review, tracking, editing, performance, and AI tools help small and midsize teams manage contracts without the cost or complexity of enterprise CLM. ContractSafe, a leading contract lifecycle management (CLM) platform built for small and midsize teams, announced the largest product expansion in the company’s history. Known for its easy-to-use contract repository, powerful search, and […]
AutoBacklinks Launches the First AI Agent for Link Building
AutoBacklinks ai agent discovers relevant sites, filters them by SEO metrics, verifies contact emails, and sends personalized outreach. AutoBacklinks today announced the public launch of the first AI agent for link building. The AI backlink outreach agent runs the complete process on its own: it discovers relevant websites, filters them by SEO metrics, finds verified contact […]
Influencer Launches Creator-First AEO, a New Category for Earning Brand Authority in the AI Discovery Era
New operating model unites Profound’s AEO intelligence with Influencer’s global creator capabilities to help brands develop the conversations, content and signals that drive AI recommendations Influencer, the world’s largest independent creator marketing agency, today announced a breakthrough partnership with Profound, the marketing platform for the AI era, to launch and lead Creator-First AEO. As answer […]
Atomic One Launches Autonomous AI Agent System to Run Daily Amazon Store Operations
Atomic One’s system deploys AI agents for Amazon PPC automation, inventory, pricing, and ranking, and now adds a free tool that lets sellers query their store data in plain English Amazon sellers facing rising advertising costs and thinner margins now have access to autonomous AI Amazon agents that run day-to-day store operations without constant human […]
PodcastOne Inks Ad and Distribution Deal for Show From ‘Star Trek: The Next Generation’ Actors Brent Spiner and Jonathan Frakes
PodcastOne has acquired exclusive sales and distribution rights to “Dropping Names… and Other Things,” an interview podcast co-hosted by Brent Spiner and Jonathan Frakes, longtime friends who starred on the TV show “Star Trek: The Next Generation.” In each episode of “Dropping Names,” Spiner and Frakes sit down with people they’ve met across decades in […]
Sociable: Meta removes option to exclude ad placements
The company will use an automated system to target display options, and brands will no longer be able to decide which apps receive promotions.
Is Starbucks’ Pumpkin Spice Latte ‘basic’? Martha Stewart answers in new ads
Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu item.
How To Become A Strategic Partner & Keep Clients Years Longer
Client-agency relationships now average seven years, but only when agencies act as strategic partners instead of task-completing vendors clients can replace. The post How To Become A Strategic Partner & Keep Clients Years Longer appeared first on Search Engine Journal.
OpenAI Adds WebMCP Site Tools To ChatGPT’s Browser via @sejournal, @MattGSouthern
OpenAI added WebMCP support to ChatGPT’s desktop browser, letting supported webpages expose structured actions to ChatGPT Work and Codex. The post OpenAI Adds WebMCP Site Tools To ChatGPT’s Browser appeared first on Search Engine Journal.
Google Starts Rolling Out Hotel Booking In AI Mode via @sejournal, @MattGSouthern
Google is rolling out hotel booking in AI Mode with Google Pay checkout. Flight alerts and rewards pricing are available in supported markets. The post Google Starts Rolling Out Hotel Booking In AI Mode appeared first on Search Engine Journal.
Sigma Software Joins IAB Tech Lab Board of Directors, Represented by CEO Katherine Tuluzova
Sigma Software today (27th August, 2026) announced that Katherine Tuluzova, CEO of Sigma Software, has been appointed to the Board of Directors of IAB Tech Lab, the global technical standards body for the digital advertising industry. IAB Tech Lab develops and [...] The post Sigma Software Joins IAB Tech Lab Board of Directors, Represented by CEO Katherine Tuluzova appeared first on ExchangeWire.com.
The US’ Biggest Mall Operator Is Launching an Ad Business
Simon Media Network claims to reach 1.2 billion visitors.
Is The Trade Desk’s Turnaround Push Officially Underway?
The Trade Desk's Kokai refresh and C-suite overhaul may indicate a new direction for the buy-side platform.
Starbucks’ Unicorn Frappuccino Revival Fueled a Record Saturday. Now Comes PSL Season.
Chief brand officer Tressie Lieberman on mining the archives to create a global cultural moment.
How one app is putting performance at the center of its CTV strategy
CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen.
This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network
It often feels like the people who have the most industry knowledge – high level execs, employees in highly technical roles, etc. – are the ones least likely to create and share industry content on any public-facing platforms. Without this inside information employees are missing out on insights and lessons about their industries and careers. […] The post This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network appeared first on AdExchanger.
The Largest Shopping Mall Operator Has It’s Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year […] The post The Largest Shopping Mall Operator Has It’s Own Retail Media Network appeared first on AdExchanger.
Heritage announces 7 executive appointments
The Hispanic grocery company looked internally and externally to hire key leaders, including a chief people officer, chief information officer and chief merchandising officer.
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.