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News

7,599 articles covering the AdTech ecosystem

Wieden+Kennedy reignites the world’s biggest brands—and itself

Ad Age

Wieden+Kennedy is No. 6 on the 2026 Ad Age A-List.

Mar 9, 2026Source

How Zulu Alpha Kilo conquered the Big Apple

Ad Age

Zulu Alpha Kilo is a 2026 Ad Age A-List Agency Standout.

Mar 9, 2026Source

Love Song expands its palette with a series of adventurous projects

Ad Age

From AI dramas to kung-fu spoofs, Love Song produced a wide-ranging year of ambitious ad work.

Mar 9, 2026Source

Good Behavior rides comedy through another entertaining year of spots

Ad Age

Good Behavior broadened its post capabilities and added a new director and editor in a busy year.

Mar 9, 2026Source

Lord Danger turned up the volume with bigger brand plays in 2025

Ad Age

A busy year of long-form spots, sports series and pop-infused campaigns pushed Los Angeles studio Lord Danger deeper into entertainment.

Mar 9, 2026Source

How Isla República makes ideas from Latin America go global

Ad Age

Isla República blends cultural intelligence and strategy to export Latin American creativity globally.

Mar 9, 2026Source

In an uncertain year, UWG didn’t retreat—it sharpened its focus

Ad Age

UWG is Ad Age’s 2026 Multicultural Agency of the Year.

Mar 9, 2026Source

How Fallon reclaimed momentum after losing Arby’s

Ad Age

Fallon lost nearly half its revenue in the spring of 2025, but it won it all back by the end of the year.

Mar 9, 2026Source

How Mirimar’s ‘make it worth it’ philosophy drove growth

Ad Age

Mirimar is an Agency Standout on Ad Age's 2026 A-List.

Mar 9, 2026Source

Prettybird delivers the goods with compelling projects and new signings

Ad Age

Work for Levi’s, NikeSkims and Apple anchored Prettybird’s year of high-profile creative output in 2025.

Mar 9, 2026Source

Silverside is taking the ad industry into the AI-powered future

Ad Age

Silverside has been named an Agency Standout as part of the 2026 Ad Age A-List.

Mar 9, 2026Source

NP Digital drives performance—and new leads—through its arsenal of technology

Ad Age

NP Digital has been named Ad Age’s 2026 Performance Marketing Agency of the Year.

Mar 9, 2026Source

Mother shows it can take unique approaches to complicated categories

Ad Age

Mother wins 2026 Ad Age A-List Independent Agency Network of the Year.

Mar 9, 2026Source

How Mona Munayyer Gonzalez’s focus on transparency is boosting Pereira O’Dell

Ad Age

Mona Munayyer Gonzalez is the 2026 Ad Age Agency Executive of the Year.

Mar 9, 2026Source

Adidas Originals’ Top Marketer Reveals the Keys to Cultural Cachet

Adweek

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

Mar 9, 2026Source

Amazon’s Biggest Fire TV Redesign in Years Targets Faster Viewing and Better Ads

Adweek

The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.

Mar 9, 2026Source

GB News appoints Allwyn’s Ross Sergeant as chief revenue officer

Campaign

Sergeant will be GB News' first CRO.

Mar 9, 2026Source

The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk

AdExchanger

I’ve been saying for years that addressable advertising was a strategic mistake. Not because targeting shouldn’t exist, but because building an ecosystem dependent on granular identity, location trails and behavioral signals was always going to create exposure we couldn’t fully control.  And if we’re being honest, the precision targeting story was oversold anyway. The industry […] The post The Privacy ‘Zealots’ Were Right: Ad Tech’s Infrastructure Was Always A Risk appeared first on AdExchanger.

Mar 9, 2026Source

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies

Digiday

The Town Halls revealed the most about the challenges and solutions media agencies face with integrating AI systems and processes into workflows

Mar 9, 2026Source

Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

Digiday

Meta is rolling out the updates starting this month, in a bid to bring it more in line with third-party platforms. While advertisers always welcome more transparency, the changes alone won’t necessarily lead to major budget increases.

Mar 9, 2026Source

Long-form creators eye taking over TVs – and chasing bigger brand budgets

Digiday

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

Mar 9, 2026Source

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry

Digiday

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume.

Mar 9, 2026Source

How AI could disrupt retail media’s $38 billion search ad market

Digiday

ChatGPT and other AI chatbots could divert shoppers from retailer sites, putting the $38B retail search market at risk.

Mar 9, 2026Source

In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals

Digiday

OpenAI's Pentagon deal seemed to spark uproar among its users, many of whom were against it. Anthropic's refusal to agree to the terms was seen by users as the more trustworthy alternative.

Mar 9, 2026Source
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