News
11,368 articles covering the AdTech ecosystem
Amplitude Launches AI Assistant to Help Users Get Unstuck Inside Any Product Experience
New in-product support agent answers questions with behavioral data and user insights, guides users through tasks, and shows product teams whether problems are truly fixed To help companies provide personalized support the moment users land inside their product experience, Amplitude, Inc. introduced Amplitude AI Assistant, an embedded support agent. When users get stuck, AI Assistant […]
StackAdapt Brings Campaign Intelligence Into Claude and Other AI Workflows With Launch of MCP Server
New integration extends StackAdapt’s AI-powered marketing assistant IvyTM beyond the platform, enabling real-time campaign insights without added complexity StackAdapt , the leading AI advertising and orchestration platform, announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends […]
Innovid Announces General Availability of Hypermode, Cutting Social Campaign Setup Time by Up to 80%
Seamless Creative-to-Media Integration and Real-Time Validation Across Meta, Pinterest, Reddit, Snapchat, and TikTok Innovid, the leading omnichannel advertising platform, announced the general availability (GA) of Hypermode, its high-precision execution layer designed to operationalize social advertising at enterprise scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok, Hypermode enables brands and agencies to build, validate, and […]
MarTech Interview with Max Groth, CEO at Decentriq
Maximilian Groth, CEO at Decentriq discusses the fundamental problems most marketers make when choosing and deploying martech stacks in this Q&A with MarTechSeries: _______ Hi Max, what’s a day at work like as a CEO in martech? No two days look alike, which is both the challenge and the appeal. A lot of my time […]
Zefr and TikTok Advance Innovation in AI-powered Safety and Suitability Across Additional TikTok Ad Formats
Zefr, the global leader in brand suitability technology for social platforms, announced an expansion of its brand safety, suitability, viewability, and invalid traffic (IVT) measurement to additional TikTok ad formats and placements, including Search, upgraded campaign creation experience for brand & Smart+ traffic objectives, TikTok Lite (US), and GMV Max (US). The expansion gives advertisers […]
Prodoscore Launches ProdoAI Chat, Redefining How Companies Access Productivity Insights
Company-Specific Conversational AI Gives Employees at Every Level Actionable Data to Improve Performance and Understand Work Patterns As organizations continue to navigate how to better support their teams and keep employees engaged, Prodoscore (the “Company”), a leading provider of employee productivity and data intelligence software, launched ProdoAI Chat, a conversational AI tool that enables Prodoscore customers […]
OpenAI’s GPT Image 2 Is Now Available on Pollo AI
Pollo AI announced the availability of OpenAI’s GPT Image 2 on its platform, giving creators, marketers, and businesses access to a stronger image model for work that depends on getting details right. More than a quality bump, this release makes the model more useful for images where text, structure, composition, and realism all need to […]
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @sejournal, @lorenbaker
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines. The post AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] appeared first on Search Engine Journal.
Brand Film Awards: last chance to book tickets
Tickets are selling fast for the Brand Film Awards 2026, the awards scheme from PRWeek and Campaign that celebrates the best brand storytelling on film.
Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX
Seedtag, the global Neuro-Contextual advertising company, today (22nd April, 2026) announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built [...] The post Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX appeared first on ExchangeWire.com.
Navigate Health Drives +48% Ad Revenue Growth with Opti Digital
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today announced a successful collaboration with Navigate Health through its Ad Manager Hub. Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and [...] The post Navigate Health Drives +48% Ad Revenue Growth with Opti Digital appeared first on ExchangeWire.com.
Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor
In today’s Digest, we cover California filing a price-fixing legal claim against Amazon, Singapore proposing a global standard for generative AI testing, and Apple naming John Ternus as CEO successor to Tim Cook. The post Digest: California Lawsuit Accuses Amazon of Price Fixing; Singapore Proposes Global Standard for Gen AI Testing; Apple Names Ternus CEO Successor appeared first on ExchangeWire.com.
Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...] The post Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance appeared first on ExchangeWire.com.
AI lab behind Coca-Cola’s AI Christmas ad launches in the UK
Will be led by co-founder Johnny Rohrbach and UK managing director Daniel Lipman.
Redundancy pay for former Atomic staff delayed by data problems
Ex employees initially told they were "not entitled" to redundancy and other payments.
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […] The post Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise appeared first on AdExchanger.
Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences
For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […] The post Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences appeared first on AdExchanger.
Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis
This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
By pairing star journalists with a subject‑specific standalone YouTube channel, the publisher hopes to deepen parasocial relationships off‑platform and cultivate future subscribers.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator's growth strategy; here's why.
Marketing strategists search for a solution to AI’s all-too predictable outputs
Marketing strategists embracing tools are finding AI’s penchant for predictability puts a ceiling on their usefulness. But the search for a solution prompts questions over how much they should rely on the machines.
Agents Play Nice, Ad Tech Does Not; The Cool Kids Click
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.
Rockstar Games Co-Founder Dan Houser Unveils Cast of His Sprawling ‘Absurdaverse’ Video Game-TV Series Franchise; First Animated Shorts to Premiere in May (EXCLUSIVE)
Rockstar Games co-founder Dan Houser has unveiled the first round of voice castings for his upcoming TV and video game franchise, “Absurdaverse,” ahead of formally revealing a first look at the project next month at the Netflix Is A Joke Festival. Described as an “interconnected comedy satire universe with an untitled animated series and an […]
Why Legacy Workflows are Holding Brands Back From AI Transformation
If you want to get to the future, you may have to let go of the past. But companies that have operated the same way for 30 or 40 years are finding those very practices now stand as barriers to adopting AI. “The brands that are really achieving a new level of adoption of AI [...]