Zefr and TikTok Advance Innovation in AI-powered Safety and Suitability Across Additional TikTok Ad Formats

Zefr, the global leader in brand suitability technology for social platforms, announced an expansion of its brand safety, suitability, viewability, and invalid traffic (IVT) measurement to additional TikTok ad formats and placements, including Search, upgraded campaign creation experience for brand & Smart+ traffic objectives, TikTok Lite (US), and GMV Max (US). The expansion gives advertisers […]