Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […] The post Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences appeared first on AdExchanger.