Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming’s identity crisis

DigidayApril 22, 2026Tim PetersonRead original

Last updated Apr 22, 2026 by RSS Ingestion

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This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s privacy?