News
11,368 articles covering the AdTech ecosystem
Darren Bailes and Kate Stanners to co-chair Campaign Big Awards 2026
The awards scheme is open for entries.
Saatchi & Saatchi hires four senior creatives
The creatives join from VCCP, Uncommon Creative Studio and ITV Creative.
Ecologi, Giffgaff and MG OMD launch nature restoration initiative for brands and agencies
Movement aims to turn media spend into UK nature recovery.
The smartest brands are running with communities, not just chasing sponsorships
Brands activating around the London Marathon shows a wider shift in connecting with people.
‘If the world only remembers our World Cup sponsorship, we've failed’: Lenovo’s Fifa play
Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Google TV to Lose European Market Share to VIDAA, Titan OS and TiVo, Suggests Omdia Data
Forecasts from Omdia last year suggested that the North American CTV operating system (OS) market was set to be dominated by US retail giant Walmart, thanks to its $2.3 billion acquisition of TV manufacturer VIZIO. In Europe however, the picture looks quite different, with new entrants to the market rapidly gaining market share, according to Read More
Godiva’s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh
Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial
Zocdoc Names Lyft’s Brian Irving as Its First CMO
Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.
Mphasis acquires Theory and Practice Business Intelligence Inc., strengthening its ‘Decisioning Intelligence’ capabilities
TAP Continuum AI, an AI Optimization Platform, supported by proven and validated technology, and a portfolio of leading retail and CPG brands, strategically aligns to NeoIP™ roadmap. Mphasis, a global AI‑led, platform‑driven technology solutions provider, announced today, its acquisition of Theory and Practice Business Intelligence Inc. (TAP). Theory and Practice is a technology company that developed […]
Decision Logic Launches Embedded AI That Acts as an “Assistant Store Manager” for Multi-Unit Restaurant Brands
New AI transforms restaurant operations by automatically detecting issues, delivering instant answers, and driving consistency across every location Decision Logic announces the launch of Decision Logic AI, a fully embedded artificial intelligence solution designed specifically for multi-location restaurant brands. Built directly into the Decision Logic platform, the new AI acts as an always-on operational assistant—continuously […]
FXMedia Expands Enterprise AI Capabilities as Singapore Increasing Demand for Practical AI Solutions
Singapore-based immersive technology company, FXMedia, advances AI across learning, training and interactive systems to support scalable, real-world deployment As Singapore sharpens its national focus on enterprise AI adoption and digital transformation, FXMedia is strengthening its AI capabilities to help organisations build more intelligent, measurable, and adaptive solutions. The move comes amid growing momentum around AI […]
Comcast’s Xfinity and Adobe Co-innovate on Deep Brand Intelligence for Marketing Campaigns
Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on‑brand creative campaign production to help scale customized marketing messaging with improved efficiency. As demand for timely, relevant content across channels continues to grow, this collaboration […]
UserTesting Brings Real Customer Feedback into Figma with AI-Powered Embedded Solution for Design Validation, Now Generally Available
Early adopters including AJ Bell and CarMax are using the UserTesting for Figma plugin to move from prototype to insight faster—embedding customer feedback directly into design workflows so decisions are informed earlier and risk is reduced before development UserTesting, the leading provider of customer insights for the enterprise, announced the general availability of the UserTesting […]
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Network’s backing follows recent pushback from other holdcos.
The7stars and Bountiful Cow set up shop under one roof
After 10 years apart the agencies have become neighbours.
M&C Saatchi Group sets sights on “continuity” following “challenging” 2025
Campaign speaks to Dame Heather Rabbatts, executive chair at M&C Saatchi Group, and Simon Fuller, group chief financial officer at M&C Saatchi Group, about challenging times, continuity and focusing on revenue and profit growth.
Unpacking the Role Retailers Play in Choosing TV Operating Systems
Determining which OS to put on TV devices is usually thought of as the OEM's (original equipment manufacturers) choice, but retailers also have a commercial interest in this decision, explains Chris Kleinschmidt, VP, Advertising Sales, EMEA at TiVo Ads. "There's a real triangle of synergies between the OS, the retailer and the TV manufacturer in Read More
How Axe’s marketing is changing as Gen Z guys grow more sophisticated
Head of Axe U.S. Dolores Assalini talks about how the Unilever-owned body spray brand is growing up with its customers through new products and campaigns.
20 brands catching Gen Z’s attention right now and how they are doing it
Ugg tops the rankings and Claude breaks into the poll for the first time.
Dropbox spots profile three makers to show how sharing is key to creating
Even/Odd campaign features Ovrkast, Syra and Victor Solomon to track the process of getting to great work.
WPP Restructures Commerce Expertise Into One Team
The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
Bond Launches the “Post-Feed” Social Network to Connect Your Memories
Built by veterans of Google, Meta, and Twitter, Bond captures your memories and turns them into new discoveries Bond, a new app built to capture your memories and make them useful, officially launched , introducing a “post-feed” era of social networking. Unlike legacy platforms designed to keep you addicted to screens, Bond has no ads, […]
Loopio Becomes the First Response Management Provider to Launch a Microsoft 365 Copilot Agent
New integration brings trusted Loopio content into the flow of work across Microsoft 365 Loopio, the leading response management platform trusted by enterprises, announced its release of the Loopio Copilot Agent for Microsoft 365, the first of its kind from any RFP software provider. The Loopio Copilot Agent brings approved, trusted content from Loopio directly […]