News
16,537 articles covering the AdTech ecosystem
Global Ad Industry Hits $1.4 Trillion as Platforms Beyond Big Three Drive Growth
CANNES — The advertising industry has ballooned into a $1.4 trillion behemoth, powered by a broader coalition of global platforms that have proven surprisingly resilient against economic headwinds. While Google, Meta, and Amazon continue to dominate headlines, a collective surge from platforms like Reddit, Snap, and Pinterest – players often overshadowed by their larger rivals […]
Marketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf
Running ads on every platform? Here's how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.
Movers & Shakers: M&C Saatchi, WPP Media, Bauer, Joint, Oliver, Droga5, Revolut and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Radio Times launches first above-the-line campaign in 20 years
Ad will run across ITVX for the next six weeks.
Actor and TV host Alan Cumming: AI is taking us on a journey to mediocrity
Cumming spoke at the Cannes Lions International Festival of Creativity alongside fashion designer and reality TV star Rachel Zoe.
Cannes Lions chair says 40% of entries used AI this year
Percentage of entries using AI doubles compared with 2025.
EBU Calls for European Legislation “With Teeth” to Protect PSB Prominence Against Big Tech Gatekeepers
Much has changed since the last time the Audiovisual Media Services Directive (AVMSD), the EU's legal framework that coordinates national legislation for audiovisual services, was revised back in 2018. With video content now accessed through a range of different entry points, public service media (PSM) content sits alongside all types of video, all competing for Read More
AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager
AdPlayer.Pro, proveedor global de tecnología de publicidad en vídeo SaaS, ha sido certificado oficialmente como Socio Tecnológico bajo el Ad Manager Technology Partner Program de Google, lo que confirma que su solución de reproductor de anuncios de vídeo cumple con [...] The post AdPlayer.Pro obtiene el estatus de Socio Tecnológico de Google Ad Manager appeared first on ExchangeWire.com.
Mediterranean Hub aterriza en Cannes de la mano de EscalaX
EscalaX, compañía especializada en soluciones de publicidad digital y tecnología programática, continúa reforzando su posicionamiento internacional impulsando propuestas que fomentan el networking y la generación de oportunidades de negocio dentro de la industria AdTech. En esta línea, la compañía fue patrocinadora [...] The post Mediterranean Hub aterriza en Cannes de la mano de EscalaX appeared first on ExchangeWire.com.
Cost-of-Living Pressures and Rapid AI Innovation Rewrite the Rules of Customer Loyalty Programs
Australian Loyalty Association research reveals rising customer expectations, growing AI adoption and increased price sensitivity are forcing marketers to rethink loyalty strategies ahead of the 2026 Asia Pacific Loyalty Conference. Australian brands are facing a new loyalty challenge, with consumers demanding more value, better personalisation and stronger rewards at a time when household budgets remain […]
PostcardMania Partners with Simpro, Bringing Automated Mailings that Boost Sales 491% to Home Services Businesses
PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced the launch of its direct mail automation platform, PCM Integrations, within Simpro, a leading cloud-based business management and operation software designed for commercial and residential trade contractors. With more than 250,000 users worldwide, Simpro manages the job lifecycle from quoting and […]
Docusign & Perplexity Help Legal Teams Automate Enterprise-wide Contract Workflows
Docusign for Perplexity Computer helps in-house legal teams draft, review, sign, and manage contracts across the entire business Docusign announced that its Intelligent Agreement Management (IAM) platform is now available for Perplexity Computer and Computer for Counsel, enabling legal teams and businesses to automate contract workflows with AI. The Docusign integration helps in-house legal teams […]
BuzzVoice Launches Major Website Redesign for Social Media Growth
BuzzVoice, a social media growth platform that has helped creators, brands, and influencers grow since 2014, announced the launch of the most significant redesign in the company’s history. The overhaul rebuilds the entire customer experience from the ground up, with a modernized interface, a faster and simpler checkout, richer visuals, and a more interactive, intuitive […]
CloudRadial Turns Storefront into a Full B2B Sales Surface for MSPs
New Request a Quote, Share Cart, and Prepared Cart capabilities let MSPs sell the way B2B buyers actually buy, while native HaloPSA integration closes the last major gap for Halo-based service providers CloudRadial, a leading software company dedicated to bridging the gap between IT service delivery and client success for Managed Service Providers (MSPs), today […]
RegEd Expands AI-Powered Advertising Review to Support SEC Compliance for Investment Advisers
Powered by RegEd’s Eddie AI Compliance Assistant, expanded coverage adds the SEC Marketing Rule and related investment adviser requirements to existing FINRA support — delivering the industry’s most comprehensive scope of securities advertising compliance. RegEd, the leading provider of compliance solutions for financial services firms, announced the expansion of its AI Compliance Assistant, powered by […]
Tells.co + HighLevel: Every Conversation, Elevated to a Higher Level
Tells.co is now a selectable messaging provider inside HighLevel, giving agencies stronger SMS delivery and customer conversations in the platform they use. Tells.co today announced that its messaging platform is now integrated with HighLevel, available as a selectable messaging provider for agencies and businesses building customer conversations inside the HighLevel ecosystem. The integration lets HighLevel […]
Resemble AI Expands Platform with AI Watermarking for Audio, Video, Image, and Text
Resemble Watermarker now embeds imperceptible, tamper-resistant marks across every content modality – giving AI output a verifiable chain of custody Resemble AI, the generative AI security platform, today expanded Resemble Watermarker from audio-only watermarking to full multimodal coverage, adding image, video, and text. The expansion is powered by PerTh Multimodal, a ground-up rebuild of the model behind […]
AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In via @sejournal, @gregjarboe
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward. The post AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In appeared first on Search Engine Journal.
WordPress Developers Say New AI Feature Does Not Belong In Core via @sejournal, @martinibuster
WordPress developers question whether the platform's AI ambitions are pulling attention away from what users have been asking for all along. The post WordPress Developers Say New AI Feature Does Not Belong In Core appeared first on Search Engine Journal.
WP Rocket Now Offers Free CDN For Your Most Important Pages via @sejournal, @martinibuster
WP Rocket now offers free CDN, lowering the barrier to meaningful performance improvements on the most important pages. The post WP Rocket Now Offers Free CDN For Your Most Important Pages appeared first on Search Engine Journal.
Movers & Shakers: M&C Saatchi, WPP Media, Bauer, Joint, Oliver, Landor, Iris, Revolut and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Campaign Cannes Global Podcast, episode 2: first Lions wins and debating taste
Editors from our sites around the world report from Cannes midway through the festival.
Locala Unveils Omni Planner & Planning Agents in Malaysia
Locala, a global leader in omnichannel advertising solutions, has officially announced the concurrent Malaysian launch of its revolutionary Omni Planner platform and its next-generation Planning Agents tool. Unveiled during an exclusive executive briefing segment titled "One Brand, Multiple Realities: Mastering Localised [...] The post Locala Unveils Omni Planner & Planning Agents in Malaysia appeared first on ExchangeWire.com.