News
16,535 articles covering the AdTech ecosystem
The Backroom: The weight-loss era is not just about selling clothes
Liza Amlani, principal at Retail Strategy Group, joins us to discuss how retailers and brands can successfully grapple with what she calls “fit volatility.”
Keeper Security Brings Privileged Access Controls to Microsoft Teams With New Keeper Teams App
The Keeper Teams App embeds governed, auditable workflows directly into Microsoft Teams, enforcing zero standing privilege and eliminating credential risk at the moment of access Keeper Security, the leading zero-trust and zero-knowledge identity security and Privileged Access Management (PAM) platform, announces the availability of the Keeper Teams App, a new integration that brings privileged access […]
Nectari Software Strengthens Strategic Partnership with Acumatica
Business intelligence, reporting solutions provider achieves Fulfilled by Acumatica status Nectari Software, a leading provider of business intelligence, reporting, budgeting, and data management solutions, announced it has achieved Fulfilled by Acumatica (FBA) status, further strengthening its strategic partnership with Acumatica and expanding its ability to deliver integrated analytics solutions to organizations running Acumatica Cloud ERP. […]
OptimizeRx Launches Natural Language Audience Builder for Life Sciences DSPs and Agency Media Planning Platforms
Patent-pending, embeddable NLAB technology enables pharma and agency marketers to build custom, verified HCP audiences using natural-language prompts OptimizeRx Corp., a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare providers (HCPs) and patients at the most important decision points, announced the launch of its patent-pending Natural Language Audience Builder […]
Introducing Canva Grow 2.0: Create, Launch, and Optimize Ads in One Place
Canva Grow transforms Canva into an end-to-end AI marketing engine that helps close the gap between creative and performance. Canva, the world’s leading all-in-one visual communication platform, announced its most significant launch for marketing teams yet with the introduction of Canva Grow 2.0, establishing Canva as a marketing automation platform where creative and performance work […]
VMEG AI Surpasses $2M ARR, Launches Glass Box Dubbing Workflow for Enterprise Video Localization
VMEG AI, a video localization platform, announced it has surpassed $2 million in annual recurring revenue (ARR) within 15 months of launch and introduced its Glass Box Dubbing Workflow, an enterprise-grade system designed for scalable video localization. Our goal with VMEG AI is to make high-quality dubbing and translation accessible to any video team. As […]
Leidos and The Modern Data Company to Organize Fragmented Federal Data Into Actionable Insights
Partnership helps agencies improve access to trusted data without rebuilding systems Federal agencies are under pressure to deliver faster insights, stronger governance, and capabilities to support AI and analytics, but critical data often remains trapped across disconnected systems. Leidos and The Modern Data Company are partnering to help agencies connect, organize and apply that data without major system […]
Titan OS partners with MediaTek to enable Titan Channels across its TV Platform portfolio
Integration embeds Titan Channels, unlocking FAST channels via a remote button and expanding Titan OS’ reach across millions of devices annually. Titan Operating System S.L. (Titan OS), the European technology, entertainment and advertising company, announced a strategic partnership with MediaTek Inc. (TWSE: 2454), the global semiconductor company powering nearly 2 billion connected devices each year […]
OtterlyAI Doubles Down on the US, Becomes Headline Sponsor of BrightonSEO San Diego 2026
The AI Search Optimization platform takes the main headline sponsor slot at the world’s largest search marketing conference, its biggest step yet in a fast-growing North American market that already accounts for nearly half its customers. OtterlyAI, the AI Search Optimization platform, today announced it is the headline sponsor of BrightonSEO San Diego 2026. The […]
Broadsign and Partners Execute Fully Agentic OOH Campaign
Broadsign, Global Netherlands, and Draft Digital have demonstrated what may be the first fully agentic OOH (out-of-home) campaign, with autonomous AI agents handling everything from media planning to campaign execution. The project offers an early glimpse into how AI could reshape media buying, hyperlocal targeting, and the future role of marketers. Broadsign and Global Netherlands […] Broadsign and Partners Execute Fully Agentic OOH Campaign first appeared on Street Fight.
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
As agentic advertising floods Cannes, Amazon touts its Alexa advantage
Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via @sejournal, @DuaneForrester
ClaudeBot outpaced Googlebot on a new site. Here's what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
Nivea Sun and Cancer Research UK go on tour to promote sun safety
The experience was created by Haygarth.
PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe
Dutch independent agency Abovomaxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual coordination, from brief to setup to optimisation. This [...] The post PubMatic & Abovomaxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.
How agentic AI is saving more than time in buying ad campaigns
Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.
Measuring Media Value by Outcomes, Not Opportunity
This post was created in partnership with Viant Key takeaways The industry’s core metrics were built to confirm delivery. But an ad served is not necessarily an ad watched, remembered, […]
TV Buying Has an Infrastructure Problem
This post was created in partnership with Tatari Agency audits have brought a new concern into focus: The pipes behind CTV buying weren’t designed for premium television, and neither programmatic […]
The Human Advantage in an AI-Powered Marketing World
This post was created in partnership with Treasure AI AI has made it easier to create content, analyze data, and automate work. As those capabilities become more widely available, many […]
The email newsletter is back and winning the inbox
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement. The post The email newsletter is back and winning the inbox appeared first on MarTech.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact. The post When AI runs the workflows, what happens to MOps? appeared first on MarTech.
Global Ad Industry Hits $1.4 Trillion as Platforms Beyond Big Three Drive Growth
CANNES — The advertising industry has ballooned into a $1.4 trillion behemoth, powered by a broader coalition of global platforms that have proven surprisingly resilient against economic headwinds. While Google, Meta, and Amazon continue to dominate headlines, a collective surge from platforms like Reddit, Snap, and Pinterest – players often overshadowed by their larger rivals […]
Marketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.