News
11,368 articles covering the AdTech ecosystem
PayPal Goes After Streaming TV Advertisers With New Adtech Deals
The financial firm is working with Spectrum Reach, Tubi, and Warner Bros. Discovery.
That is a wrap on Social Media Week 2026!
For three days, the people who actually run social came together at Social Media Week to unpack what’s working right now and what’s coming next. Now, you can catch it […]
Code and Theory’s New President Will Help CMOs Navigate AI Complexity
VML vet JJ Schmuckler joins to lead the digital transformation network into its next era
AI + human ingenuity: Where creative and technical teams meet
Integrating AI shouldn't mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice. The post AI + human ingenuity: Where creative and technical teams meet appeared first on MarTech.
How to choose the right research partner and get better B2B results
Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. The post How to choose the right research partner and get better B2B results appeared first on MarTech.
B2B marketers are drowning in data but starving for insight
Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down. The post B2B marketers are drowning in data but starving for insight appeared first on MarTech.
A whole new way to think about TV advertising
TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook. The post A whole new way to think about TV advertising appeared first on MarTech.
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an […] The post Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels appeared first on AdExchanger.
Programmatic Direct Is Having a Renaissance — And It's Because Open Auction Trust Has Collapsed
Marketecture founder Ari Paparo makes the case that years of MFA proliferation, made-for-arbitrage supply chains, and opaque auction dynamics have driven sophisticated buyers back toward programmatic direct and curated marketplace deals. The piece draws on buy-side interviews and spend-shift data to show that preferred deals and PMPs are capturing a growing share of programmatic budgets. Paparo argues this is a structural, not cyclical, shift in how premium inventory is transacted.
How Incrementality Testing Is Becoming the New Standard for Performance Marketers — And Why It's Harder Than It Sounds
This practitioner-oriented deep dive explains why incrementality testing — measuring the true causal lift of advertising spend — is becoming the measurement methodology of choice for sophisticated performance marketers replacing last-click attribution. The piece walks through ghost bidding, geo-based holdout tests, and synthetic control methodologies, and explains why each comes with significant design and interpretation challenges. It argues that most marketing teams lack the statistical expertise to run these tests correctly, creating a gap that specialized vendors are rushing to fill.
Scaling Digital Presence: Social Media Proxies and the Rise of Professional Account Creation
Explore the key role of social media proxies in ensuring consistency in registration and operation across different platforms. The creation and management of accounts across different social media platforms has become an increasingly structured activity as digital operations expand across multiple services. Platforms such as Facebook, Instagram, TikTok, and X are commonly used in parallel […]
GPT Proto Now Fully Supports GPT Image 2
The leading third-party OpenAI API provider delivers cheaper, faster, and more stable text-to-image access with dedicated tech support. GPT Proto, a leading third-party provider of OpenAI-compatible API services, today announced full support for GPT Image 2 — OpenAI’s latest and most capable text-to-image generation model. Effective immediately, developers, enterprises, and AI product builders worldwide can access […]
Tooling Studio Launches MCP Integration, Turning Google Workspace Into an AI-Operable System
Users can now instruct AI to create tasks, update pipelines, and trigger project management workflows automatically inside Google Workspace. Tooling Studio announced the launch of its Model Context Protocol (MCP) integration, a new capability that allows AI systems and large language models (LLMs) to directly interact with and execute actions inside Google Workspace through Tooling […]
Subtext Unveils Significant SMS Platform Expansion, Giving Clients Greater Control Over Audience Management and Activation, Revenue Growth, and Campaign Customization
Subtext, an award-winning texting platform that connects media companies, brands, artists, and creators to their audiences, today announced a significant expansion of its SMS platform. The release includes Audience Groups and Audience Imports, two new features designed to give clients greater control over how they manage and activate their audiences, A/B testing to help clients […]
Demandbase Expands Partner Model to Deliver Connected AI GTM for the Enterprise
New Premier+ tier helps revenue teams move beyond fragmented tools to operational AI GTM, accelerating time-to-value with partners like Marketbridge Demandbase, the definitive pipeline engine for AI GTM teams, announced today the launch of the Premier+ Service Delivery Partner Tier, an expansion of its Agency & Service Provider Partner Program. A robust ecosystem that connects […]
Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
Culture Hive Media Group is launching a platform that gives brands the first AI-powered score for measuring cultural relevance in advertising, so they can stop guessing whether an ad will resonate and start proving it. The advisory board, which includes former leaders from GroupM, PubMatic, and CBS/Paramount, signals that the industry believes cultural intelligence is […]
Infosys Announces Strategic Collaboration with OpenAI to Accelerate Enterprise AI Transformation and Unlock AI Value at Scale
Enabling structured co-innovation, scalable enterprise delivery, and responsible adoption of agentic AI with Infosys Topaz and Codex Infosys, a global leader in AI-first business consulting and technology services, announced a strategic collaboration with OpenAI to help enterprises transform software development and modernization with OpenAI’s frontier AI models and products like Codex. Through this collaboration, Infosys will […]
Ten ad platforms, one login: AdPlus opens its public beta
AdPlus opens public beta: one login, 10 ad networks, and an AI that drafts cross-network campaigns so outnumbered marketing teams stop tab-hopping. Boston startup launches multi-channel ad management platform that uses artificial intelligence for SMBs and in-house marketing teams The people we built this for aren’t lazy. They’re outnumbered. A two- person marketing team at […]
Prolific Studio Launches New Brand Focused on High-Impact Explainer Video Production
Prolific Studio’s new explainer-focused brand centers on motion graphics, 2D and 3D explainers, and SaaS videos built for clarity and conversion. Prolific Studio has announced the launch and expansion of its new brand, Explainer Video Company, built with a clear purpose: to help businesses communicate their products and services faster, with greater clarity and impact. […]
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
YouTube, Home of The World’s Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S. New Deal Cements SiriusXM’s Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube’s Audio-First Inventory SiriusXM announced a new audio advertising […]
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of […]
How AI Is making ad creative faster — and more fair
The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.
How Nestlé’s US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on cultural marketing.
WooCommerce Stores Can Now Sell Products Via YouTube Videos via @sejournal, @martinibuster
Google and WooCommerce announced today that the Google for WooCommerce extension now enables merchants to sell products directly through YouTube. The update connects WooCommerce stores to YouTube channels enabling them to tap into 2.7 billion shoppers. Merchants can tag products in videos and Shorts, where they appear as shoppable cards during playback and in a dedicated shopping tab on the channel. The cards are pulled from the merchant’s existing product catalog They stay synced automatically through Google Merchant Center The same data is reused across YouTube, Shopping, and ads Connect WooCommerce Stores To YouTube Shoppers WooCommerce is an open source […] The post WooCommerce Stores Can Now Sell Products Via YouTube Videos appeared first on Search Engine Journal.