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Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend

The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.

Source: DigidayPublished: Aug 28, 2026

Last updated Aug 28, 2026 by ATDb automated enrichment