News

EDMO Launches Email Doc Extractor to Automate Admissions Document Processing

The new automation tool helps admissions teams reduce administrative workload, improve accuracy, and accelerate application processing. EDMO, an AI-powered enrollment automation company, today announced the launch of its Email Doc Extractor, a new solution designed to automate the extraction, classification, and routing of applicant documents received through admissions email inboxes to the university’s CRM. Admissions […]

Seek and NIQ Join Forces to Bring New Consumer Intelligence Apps to Insight Cloud

New analytics apps powered by NIQ’s Expanded Omnishopper panel bring CPG brands visibility into shopper behavior — supporting cross-sell analysis, loyalty insights, and smarter growth strategies. Seek, the builder of Insight Cloud, announced a strategic collaboration with NielsenIQ, a global leader in consumer intelligence. This collaboration brings NIQ’s industry-leading Expanded Omnishopper data into Insight Cloud, […]

DXC Welcomes Milan Rao as CES Americas Leader to Accelerate DXC Engineering, Applications, Data and AI-Led Growth

DXC has appointed Milan Rao as CES Americas Leader to drive growth and expand business for Consulting, Applications, Data & AI and Engineering services across North & South America. Rao will help accelerate AI-led growth across digital engineering, platform modernization, and enterprise transformation. DXC Technology, a leading enterprise technology and innovation partner, announced the appointment […]

Wilmer Valderrama‘s WV Entertainment Launches Social Media Marketing Company WV Social House (EXCLUSIVE)

Wilmer Valderrama‘s WV Entertainment is launching WV Social House, a new social media marketing company. The enterprise is focused on creating internet-native strategies and to build campaigns, content, and experiences for its clients. In addition to their talent social media management work, WV Social House’s partners and collaborators include iHeartMedia, Paramount, CBS, Live Nation, Coachella, Jean […]

Sociable: Meta launches integrated booking for lead ads

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

Taco Bell gives away emotional-support tacos as World Cup nerves run high

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

FP7 McCann withdraws Cannes Lions shortlisted entry over case study query

“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.

Pitch Update: Screwfix, Hugo Boss, Luton Airport Express, Royal Doulton, Royal British Legion and more

Campaign's weekly round-up of pitches, reviews and account wins.

DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers

DanAds, a global leader in self-serve advertising technology, and Sigma Software, a leading technology consulting and software engineering company, today (25th June, 2026) jointly announced the launch of the Sales Agent for Publishers, a new solution that enables trusted agentic [...] The post DanAds & Sigma Software Bring Trusted Agentic AI to Advertising With the Launch of Sales Agent for Publishers appeared first on ExchangeWire.com.

Moncler - Warmer Together - 58s

Gus - Get Away with More - 1m

Gus - Blueland - 30s

CMOs at Cannes—how they’re measuring success, shifting budgets and handling AI hype

Brand executives weigh in on measurement, overrated and underrated trends, what agencies misunderstand and more.

Building Brands in Today’s Social-First Landscape

This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its foundational elements include consistency, […]

Retail Media’s Next Evolution Starts With Smarter Questions

This post was created in partnership with CVS Media Exchange (CMX)  Marketers have more retail data than ever. But what do they do with it?  During an ADWEEK House Cannes […]

Finding a Balance Between Short-Term Sales and Long-Term Growth

This post was created in partnership with Fetch Key takeaways Brands work hard to capture attention and drive sales in a short-attention-span world, but is the long game of customer […]

How AI Is Shaping the Future of Marketing

This post was created in partnership with Zeta Global The decisions marketers make over the next 12 months will determine who survives the AI revolution, who gets left behind, and […]

A Playbook for Marketers That Puts the Spotlight on the Culture Economy

This post was created in partnership with TelevisaUnivision  Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant and drive results. During […]

YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds

YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes

How to Make AI Work for Your Marketing Team

This post was created in partnership with Adobe In an AI-saturated world, brand teams are beginning to ask next-level questions around how to scale creativity responsibly. During an ADWEEK House […]

Meet the New Executive Running Microsoft’s $20B Ad Empire, Right as AI Rewrites the Rules

Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.

The marketing variable no dashboard can measure

New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team. The post The marketing variable no dashboard can measure appeared first on MarTech.

Bad Streaming Ads Hurt Brands More Than Platforms, Omnicom Warns CMOs

CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization deals between Omnicom Media Group and major streaming platforms, as the agency holding company races to solve what it sees […]

How much grocery CEOs earned in 2025

The top executives of the nation’s largest publicly traded food retailers all scored multimillion-dollar pay packages last year, with Doug McMillon of Walmart atop the list.