News
11,368 articles covering the AdTech ecosystem
Tredence Brings Enterprise AI to Action with Google Cloud’s Gemini-Powered Agentic Accelerators
From data modernization to autonomous decision-making, Tredence and Google Cloud bring a full-stack approach to scaling Agentic AI in the enterprise Tredence, the world’s leading data science and AI solutions company, announced the launch of its suite of Agentic AI accelerators, developed in close collaboration with Google Cloud and Tredence’s global customer base. These ready-to-deploy […]
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
Netflix picks winner of EMEA media review
Netflix selects network following pitches from Dentsu, Omnicom and WPP.
TikTok is letting users remix videos with AI—what creators need to know
TikTok is testing a feature that lets users “remix” creators’ content using generative AI. Creators worry it could strip them of control over their likeness—but influencer marketing leaders say their fears may be overblown in this case.
Full stream ahead: How streaming recaptured collective attention
Paramount Advertising’s new report, “Full Stream Ahead,” explores how a new era of more intentional viewing brings opportunities for brands to show up in bigger, more meaningful ways.
Tim Cook Built Apple Ads, But His Successor Has the Harder Job
As CEO, John Ternus will have to scale a services business beloved for its discretion.
Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
Shane Peros, managing director of Global Media, Entertainment & Distribution, Google Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift that’s changing […]
Seedtag Revolutionizes Media Planning and Activation with the Launch of NeuroX
NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV Seedtag, the global Neuro-Contextual advertising company, announced the launch of NeuroX, Seedtag’s Neuro-Contextual Exchange, representing a move toward the new foundation for media planning and activation that enables unseen levels of scale and precision. NeuroX was built on […]
Valeo and Google Cloud Expand Strategic Partnership to Boost Automotive Innovation with Gemini for Workspace and Agentic AI
Valeo has deployed Gemini for Workspace to all its employees for rapid productivity and quality enhancement The company accelerates agentic AI adoption with business functions using Gemini Enterprise for increased and faster innovation Valeo, a global leader in automotive technology, and Google Cloud announced a significant expansion of their long-standing strategic partnership. Building on their […]
EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront
Agencies granted no-cost access to ChatEDO’s investment-grade TV data — equipping brands with greater competitive and historical insights before an unpredictable Upfront season EDO, the TV outcomes company, announced that it will provide advertising and media agencies with complimentary access to ChatEDO, its TV Ad Intelligence platform, during the 2026 Upfront season, removing significant cost […]
Salesforce and Google Cloud Enable AI Agents to Act Across Both Platforms with Deep Context and End-to-End Workflows
Google Cloud and Salesforce announced an expanded partnership that will enable AI agents to execute end-to-end workflows across both platforms by solving the long-standing challenge of fragmented data and disconnected systems. With new integrations across Salesforce and Google Cloud, customers can deploy AI agents in tools like Slack and Google Workspace, while Agentforce and Gemini […]
BlueConic Launches Agentic Growth Plays, Ending the Era of Customer Data That Goes Nowhere
With Growth Plays and AI Canvas, BlueConic becomes the first customer data platform to use agentic AI to take marketing teams from business goal to live decisioning campaigns without rebuilding their stack. BlueConic has launched Growth Plays and AI Canvas, giving marketing teams something the martech industry has not delivered: an agentic system that acts […]
Precisely Brings Governed AI to Customer Communications in EngageOne RapidCX
New capabilities combine unified visibility, real-time tracking, and AI to help regulated organizations reduce risk and act with confidence. Precisely, the global leader in data integrity, announced the latest release of EngageOne™ RapidCX, bringing governed AI to customer communications. The release introduces a unified, real-time view of outbound communications along with a new Next Best […]
Alteryx Launches AI Insights Agent on Google Cloud Marketplace, Bringing Reliable, Repeatable AI Answers into Gemini Enterprise
New Alteryx AI Insights Agent delivers insights through analyst-defined AI ready datasets and business logic within governed workflows Alteryx, Inc., an AI-ready data and analytics company, announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics directly into Gemini Enterprise. As companies increasingly turn to AI to […]
Mobly Launches First AI-Native Platform That Turns Field & Event Marketing into a Real-Time Revenue Engine
New platform gives B2B teams the system to run in-person like digital, with full visibility from event selection through pipeline impact Mobly announced the launch of the first AI-native platform built to run the complete lifecycle of field and event marketing. The platform enables B2B revenue teams to find the right events, plan and execute […]
Consensus Enters into a Definitive Agreement to Acquire Peel to Launch the World’s First AI-Powered Conversational Demo Platform
Transforming demos, content, and product experiences into real-time, deal-moving conversations that qualify, educate, and accelerate revenue Consensus, the leader in Demo Automation, announced that it has entered into a definitive agreement to acquire Peel, an AI platform that transforms static content into real-time, 2-way conversations between buyers and agents. The acquisition will mark a major […]
Iterable Unveils Nova Agent and a New Wave of AI Innovations to Power Real-Time Personalization and Predictable Growth
New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels Iterable, the AI customer engagement platform, announced Nova Agent, an AI agent built to act on customer behavior in real time, alongside a new wave of AI capabilities that enable marketers to optimize […]
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
Does AI Actually Reward Quality Content?
We keep reading that high quality content is important, but what actually is it? Research suggests the answer is not so clear cut. The post Does AI Actually Reward Quality Content? appeared first on Search Engine Journal.
AI Search Is Eating Itself & The SEO Industry Is The Source
AI search is caught in a self-reinforcing loop, where synthetic content feeds retrieval systems that present it back as fact. The post AI Search Is Eating Itself & The SEO Industry Is The Source appeared first on Search Engine Journal.
WPP integrates Google Earth AI into WPP Open
Integration follows $400m Google Cloud partnership announced in October.
Introducing the Video & TV Advertising Buyer’s Guide 2026
We’re excited today to launch the first edition of the Video & TV Advertising Buyer's Guide. You can download your free copy here. The proliferation of video over the past ten years has opened up a world of opportunities for advertisers, but also introduced a whole host of new challenges. Understanding where and how to reach Read More
The Cost of Burnout in Media Buying
High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. Read More
The Measurement Blind Spot
In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook… The post The Measurement Blind Spot appeared first on ExchangeWire.com.