News

Barb, the UK’s joint industry committee (JIC) for TV measurement, has today added pre-campaign functionality to Barb Ads Hub, bringing campaign forecasting capabilities to the analytics system. Barb said the pre-campaign planner enables users to forecast the unduplicated reach and frequency delivered by campaigns on linear and VOD services over multiple screens. The JIC announced Read More

Left to right: Frederick Himperich, Managing Director of Traffective, Ilhan Zeglin, CEO of ShowHeroes, and Matthias Greiner, Head of Publisher at Traffective. ShowHeroes, a Berlin-based ad tech business specialising in CTV and video advertising solutions, this morning announced it has acquired fellow German ad tech outfit Traffective for an undisclosed fee. ShowHeroes says Read More

In today’s digest we explore Axel Springer acquiring the Telegraph for £575m, Indonesia moving to implement a social media ban for under-16s, and the UK delaying AI copyright rule decisions.  The post Digest: Axel Springer Acquires Telegraph for £575m; Indonesia to Implement Social Media Ban for Under-16s; UK Delays AI Copyright Rule Decisions appeared first on ExchangeWire.com.

Global leader in privacy-friendly intent data intelligence, Nano Interactive, has launched NanoQ, a new Agentic AI Media Planner that transforms audience planning, creation, and activation. Built using Nano’s established intent targeting as the foundation, NanoQ combines custom-built audience segments with tailored recommendations [...] The post Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning appeared first on ExchangeWire.com.

Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...] The post Picnic Launches ‘Quality Video’ to Bring Transparency to Open-Web Video Buying appeared first on ExchangeWire.com.

Omnichannel advertising platform Azerion has promoted Roxanne Harley to the newly-created position of VP strategy and growth as it continues to integrate multiple advertising disciplines, data streams, and technologies to deliver effective campaigns for clients. Previously Azerion UK’s head of growth, [...] The post Azerion Promotes Roxanne Harley to VP Strategy & Growth appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

Droga5 is the 2026 Ad Age A-List Agency Network of the Year.

Crossmedia is the 2026 Ad Age Best Agency Culture winner.

Iconoclast’s 2025 body of work stretched from performance-driven comedy to effects-heavy brand films.

Courage is a 2026 Ad Age A-List International Agency Standout.

NFL expansion, new business wins and entertainment campaigns propelled 72andSunny’s standout year.

Billion Dollar Boy is Ad Age A-List's 2026 Social Media/Influencer Agency of the Year.

Auteur-driven storytelling powered MJZ’s work for Apple, Gucci, Coors Light, The New York Times and Waitrose.

Weber Shandwick Collective is the 2026 Ad Age PR Agency of the Year.

Invisible Dynamics has been a huge driver of Gap’s resurgence.

ProdCo’s campaigns ranged from horror-style Nike soccer films to the surreal McDonaldland and Adidas’ Oasis fandom.

Walton Isaacson landed a spot as an Agency Standout on the 2026 Ad Age A-List.

Campaigns for Corona, Disney and Citroën reflect Stink’s model built around local insight and global reach.

Miami-based agency Mod Op won business from 40 new brands.

Magna Studios spent last year expanding the momentum it built during its launch year in 2024.

Ambitious brand films and a regional Super Bowl spot marked a pivotal year for production company Canada.

Ad Age’s Production Company of the Year spent 2025 reflecting on its history while making some of its best work yet.

From teen social policy to silent-film-style cinema ads, production company Finch packed the year with varied work.