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20,380 articles covering the AdTech ecosystem
Modern Media Planning Requires More Than Better Technology
Marketers have never had more data or more sophisticated technology at their disposal. AI can optimize campaigns in real time, while modern media planning tools can model thousands of budget scenarios in minutes. Yet many brands still struggle to turn those capabilities into better marketing performance. The problem isn’t necessarily the technology. It’s that the […] Modern Media Planning Requires More Than Better Technology first appeared on Street Fight.
Sociable: How will Meta’s settlement impact social media?
The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.
Week in Review: Bertelsmann Eyes Up Further M&A, DAZN Deal Brings Premier League to YouTube in Portugal, and Netflix Reveals New Ad Formats
In this week's Week in Review: Thomas Rabe says Bertelsmann is working on further M&A, Netflix debuts new ad formats, and more live sports come to YouTube in Portugal. Top Stories Bertelsmann Eyes Up Further Media M&A European media giant Bertelsmann, owner of broadcasting group RTL, could finalise multiple large acquisitions in the coming months, Read More
Nissan leaves Heisman House behind after 15 years in football marketing shift
The automaker keeps the campaign’s cast of former Heisman winners, but seeks to make its vehicles the stars with this new approach.
Callaway controversy reveals gaps in how brands review creator ads
Ads made by influencers and creators often go through shorter approval chains than most would expect—especially when brands work directly with talent.
The AI performance shake-up: What’s really driving results across channels now
When algorithms hide your campaign levers, tracking true impact gets tricky. On Sept. 2, we'll discuss how to regain visibility and drive real growth. The post The AI performance shake-up: What’s really driving results across channels now appeared first on MarTech.
Anthropic partnership makes Salesforce’s interface optional
Claudeforce puts Salesforce data and workflows inside Claude, pointing toward a future where AI becomes the interface to enterprise software. The post Anthropic partnership makes Salesforce’s interface optional appeared first on MarTech.
Stop measuring your brand and start listening
The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience. The post Stop measuring your brand and start listening appeared first on MarTech.
Marketers know AI is using bad data to make decisions
Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes. The post Marketers know AI is using bad data to make decisions appeared first on MarTech.
Elastic Nominates Julia Liuson to Board of Directors
Veteran Microsoft technology executive brings deep expertise in AI, developer platforms and enterprise technology Elastic (NYSE: ESTC) today announced that it has nominated Julia Liuson to its Board of Directors. Liuson is a veteran technology executive with more than three decades of experience spanning software engineering, AI, developer platforms and enterprise technology. She most recently served […]
Builderall Takes on Netlify Drop, Vercel, and Cloudflare Pages With Free AI Website Hosting Built for Small Businesses
The new service gives anyone a real working URL for a site built with ChatGPT, Claude, Gemini, or Meta AI, then adds the contact forms, automation, and booking tools a small business actually needs. Builderall, the all-in-one marketing platform used by more than two million businesses worldwide, today announced the launch of Builderall AI Hosting, […]
Helical Insight: Completely Free Open Source BI with Built-in AI & Every Enterprise Feature at No Cost
Hyderabad-based Helical Insight offers AI analytics, SSO, embedded analytics, pixel-perfect reports, multi-tenancy & row-level security – all free. Helical Insight, the open source business intelligence and embedded analytics platform developed by Hyderabad-based Helical IT Solutions, has made its complete enterprise feature set permanently free in its Community Edition, including built-in AI-powered conversational analytics. Most BI […]
FLOVA PTE. LTD. Announces Full Integration of Seedance 2.5 into Flova.ai, Further Advancing Agent Native Video Production
FLOVA PTE. LTD. recently announced that its AI‑powered video creation platform, Flova.ai, has fully integrated the latest video generation model, Seedance 2.5, across all product lines. This integration marks a significant step forward for Flova.ai, evolving it from a “prompt‑to‑clip” tool into an intent‑driven, end‑to‑end production workflow that supports creators from initial concept to final output. Launched […]
Campaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”
Google Updates Site Reputation Abuse Policy: Removes Penalties In EEA via @sejournal, @martinibuster
Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently. The post Google Updates Site Reputation Abuse Policy: Removes Penalties In EEA appeared first on Search Engine Journal.
Google Answers If Updates Come With Actionable SEO Signals via @sejournal, @martinibuster
Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on. The post Google Answers If Updates Come With Actionable SEO Signals appeared first on Search Engine Journal.
AI Is Changing Website Security. Here’s What SEO Teams Should Know via @sejournal, @vahandev
More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks. The post AI Is Changing Website Security. Here’s What SEO Teams Should Know appeared first on Search Engine Journal.
WebMCP Connects AI Agents To Actions Inside Websites via @sejournal, @MattGSouthern
OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks. The post WebMCP Connects AI Agents To Actions Inside Websites appeared first on Search Engine Journal.
Omnicom Media officially launches Hearts United
New combined agency operates across 40 markets, and in 2025 recorded $9.1bn in media billings.
Netflix and GTA 6: When advertising becomes entertainment
The much-awaited video game phenomenon is also changing the game for advertising, with a new kind of promotional feature going live today.
Dishoom hires Brainlabs to boost AI discovery
Appointment follows competitive pitch
Booking.com picks 72andSunny Amsterdam to create global brand platform
Pitch process was handled by Mediasense.
Chery International unveils electric car brand with immersive experience
Avantgarde created the activation.
Guide Dogs highlights life’s firsts in debut work by Fold7
The campaign explores how Guide Dogs supports people with sight loss to overcome barriers and achieve significant life firsts.