News
16,535 articles covering the AdTech ecosystem
Xbox Hikes X and S Consoles Price by More Than $100, Discontinues 2 TB Model
Xbox is hiking the prices of its X and S gaming consoles by more than $100 across models, the Microsoft-owned company announced Thursday. This marks the second time Xbox has raised the prices of its consoles in less than year. The increase comes as the company is undergoing a significant round of layoffs under new […]
LePub and Publicis win Creative Strategy Grand Prix for Heineken work
Creative Effectiveness, Creative Business Transformation and Creative Commerce winners also revealed.
UK’s Adam & Eve\TBWA wins Brand Experience and Activation Grand Prix
The UK did not win any awards in the Luxury and Innovation categories.
Thursday’s Cannes Lions Grand Prix winners
Thursday’s Grand Prix winners include AXA’s highly awarded domestic abuse campaign and Columbia’s challenge to flat-earthers.
Cindy Rose prioritizes clients and investors over public events during her first Cannes as WPP CEO
Cindy Rose made her Cannes Lions debut as WPP CEO without much fanfare.
Watch the newest commercials from Google, Nike, Oura and more
Oura hypes its fifth-generation smart ring.
Heineken Wins Big Again Among 7 Grand Prix Winners at Cannes Lions 2026 Day 4
The Grand Prix winners from Cannes Lions' penultimate day.
How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven
Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. Some companies, like the TV manufacturing startup Telly, take it to the logical extreme by offering free televisions in exchange […] The post How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven appeared first on AdExchanger.
Allbirds officially changes name, appoints new CEO
Smartbird is now an artificial intelligence infrastructure provider and Nadia Carlsten will replace Joe Vernachio as its chief executive.
Cannes Lions: Movers and Shakers Tackle Trends in Marketing, AI, Advertising, Content and Ranch Dressing
From AI insights to IRL experiential marketing, the crosscurrents of discussion at Cannes Lions were reflected Tuesday by top movers and shakers in marketing and media who joined Variety in the C-Suite in collaboration with Canva at the Festival of Creativity. Leaders from a range of sectors braved the heat that has gripped Cannes this […]
Week of June 15 Evening News Ratings: World News Tonight No. 1 in Viewers and Demo
ABC World News Tonight remained America's most-watched newscast.
Week of June 15 Morning News Ratings: CBS Mornings Grows Across the Board
Today extends its total viewership dominance to 21 weeks.
What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026
Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be among the most unpopular technologies ever introduced to the public, with the average person “somewhere between skeptical and terrified.” While […] The post What the Industry Is Getting Wrong About AI, with John Dick, CivicScience | Cannes 2026 appeared first on AdExchanger.
ADUSA taped a former Amazon exec to helm its business — what does this mean?
The grocery company’s nominee for the top role may raise some eyebrows given Amazon’s brick-and-mortar track record, but this appointment could be the key to further omnichannel growth.
Mickey Drexler: ‘If I make a mistake, I make a mistake’
The Alex Mill chairman told CommerceNext attendees that being fired from Gap was a “nightmare” but said he now has the best job he’s ever had.
Sephora introduces store quiet hours
The beauty retailer will lower music and screen displays during specific hours following a successful store pilot across eight markets.
FAO Schwarz opens NYC location for the first time in 100 years — this time in Nordstrom
The toy company's second New York store is part of a broader partnership that will see FAO Schwarz products in all Nordstrom stores later this year.
How retailers are thinking about omnichannel in the age of AI
AI has offered new ways to drive traffic and manage loyalty programs, but retail is still about emotional connection, executives at Ulta, Stitch Fix and Tapestry said.
Cincopa Evolves From Video Hosting to AI-Powered Video Knowledge Platform
Cincopa announces its evolution from video hosting to Video Knowledge, helping teams make videos, documents, galleries, and portals searchable, answerable, and more useful through VideoGPT. Bootstrapped, founder-led video infrastructure company expands beyond hosting after three years of AI R&D investment to help organizations turn videos, documents, training content, support assets, and recorded expertise into searchable, […]
Adobe Introduces Firefly Foundry to Support Custom AI Models for Enterprise Brand Consistency
Adobe has announced Adobe Firefly Foundry, a new offering designed to support enterprise organizations seeking greater control over generative artificial intelligence workflows and brand-aligned content creation. The introduction of Adobe Firefly Foundry expands Adobe’s artificial intelligence ecosystem by enabling organizations to develop and manage custom models tailored to specific brand requirements, visual standards, and content production […]
AdPlayer.Pro Joins Google’s Ad Manager Technology Partner Program as a Certified Member
AdPlayer.Pro has officially been approved as a Google Ad Manager Technology Partner (AMTP), joining the program’s network of recognized technology providers. AdPlayer.Pro, a global SaaS video ad tech provider, has been certified as a Technology Partner under Google’s Ad Manager Technology Partner Program, validating its ad-enabled video player’s compliance with GAM’s technical integration standards. According […]
Wonder Earns Official EOS Licensee Status, Bringing a Vetted Sales and Marketing Resource to the EOS Community
Greenville, S.C.-based agency becomes an approved strategic partner of EOS Worldwide, giving companies running on EOS access to a marketing partner fully aligned with their operating system Wonder, a Greenville, South Carolina-based brand strategy, marketing, media, and technology agency, has been named an Official EOS Licensee by EOS Worldwide, the organization behind the Entrepreneurial Operating […]
Traction Complete Launches Data Agents To Help Businesses Confidently Go Agentic
While the market races to add AI agents, Traction Complete is unveiling Data Agents that steward and improve the data layer every business, agent, and decision relies on. Traction Complete launched Data Agents, a suite of agentic solutions that steward and improve data in Salesforce. Every Agent, human, and decision depends on trusted data. Most […]
Cresta Announces Partnership with New York Mets To Optimize Ticket Services With Conversational AI
Cresta’s AI platform will streamline ticketing operations and fan service for the iconic baseball franchise. Cresta, the unified customer experience AI platform for human and AI agents, announced a new partnership with the New York Mets. Through the partnership, the Mets will introduce Cresta’s AI across ticketing operations and service to improve fan interactions and […]