News

Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts

Creators based in the U.K. can now take advantage of a banking solution that serves their unique financial needs. Visa has partnered with TikTok to launch a debit card that offers a number of creator-centric perks. The so-called "creator card" attempts to address some of the issues that pop up when social media professionals bring their business to traditional banks. In many cases, those interactions evince skepticism from bankers, leaving creators short on cash and frustrated with their financial institutions. Visit Tubefilter for more great stories.

Lululemon names Nike vet Heidi O’Neill CEO

The executive, who spent almost 30 years at Nike, will take over the top spot in September following Calvin McDonald’s exit earlier this year.

Reprint-AA26041Innocean

2026 Creativity Awards David Mesfin

PR Meets Influence: The New Engine of Brand Growth

Building long-term creator relationships and measuring cultural impact

MrBeast’s Beast Industries Sued by Former Employee Alleging Sexual Harassment and Retaliation; Company Says Suit Is Based on ‘Categorically False Statements’

The media company led by MrBeast, the YouTube megastar whose real name is Jimmy Donaldson, has been sued by a former employee, who alleges she was subjected to years of sexual harassment, gender bias and retaliation by Donaldson and other senior leadership. Donaldson’s company, Beast Industries, denied the allegations and called them “categorically false.” MrBeast’s […]

Google Ads Posts GEO Partner Manager Role via @sejournal, @MattGSouthern

Google posted a GEO Partner Manager role in its ads sales organization, using “Generative Engine Optimization” terminology in an ads-side job description. The post Google Ads Posts GEO Partner Manager Role appeared first on Search Engine Journal.

1994 General Mills Cheerios Commercial With The Lion King Spoons Promo - 30s

Late 1960s Post cereal TV commercial - Archie's record 30s

Watch the newest commercials from Ore-Ida, Progressive, Rolaids and more

A cowboy with heartburn says Rolaids offers “a dual-active formula for powerful relief.”

EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table

Beginning next month, advertisers will be able to customize which tiles they see in Kokai, filtering for the metrics and tools most relevant to their workflows.

Swivel’s Joseph Hirsch: Campaign Optimization Reaches ‘Peak Efficiency’ at Impression Level

NEW YORK — Campaign optimization can now operate at impression level through real-time agent decisioning, representing peak efficiency for advertising technology that traditionally relied on periodic human intervention across broader campaign segments. “Can you decision an impression with an agent as opposed to the way it was done in the past?” Joseph Hirsch, CEO of [...]

Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms. “The days of getting a [...]

Late to Retail Media Means Right on Time: Ace Hardware’s Molly Hjelm

NEW YORK — Ace Hardware may be famous for paint, screws and the reassuring smell of lumber, but now it also sells advertising. Molly Hjelm, head of retail media at Ace, says the co-op’s unusual structure gives it a distinctive angle in the ad business now sweeping retail. “Ace Hardware is a unique business model [...]

Party City launches inside 700 Staples stores

The effort, which includes a selection of balloons and decor, will expand to additional Staples locations by the end of the year.

7 creative campaigns to know about today

Miracle-Gro sees nature overtake technology for Earth Day and Volkswagen South Africa makes you wish you had eyes on the bottom of your feet—sort of.

Former CBS Mornings EP Shawna Thomas Moves to MS NOW

Thomas previously spent five years leading CBS News' flagship morning show.

How surging gas prices are impacting grocers

“There’s a lot of alarmest headlines [about] what the impact can be on the consumer. But the consumer continues to be very resilient,” Walmart CFO John David Rainey said at a recent industry event.

Maryland poised to ban dynamic pricing

The legislation, which awaits the governor’s signature, underwent significant revisions that some groups claim would limit its shopper protections  .

Florida UNFI workers approve union contract, averting strike

Employees at a facility the grocery company runs in Pompano Beach, Florida, will receive a 31% wage increase over five years as part of the arrangement.

Men’s Wearhouse owner aims to rejoin the stock market

Tailored Brands struggled even after its 2020 bankruptcy as the menswear specialist grappled with the pandemic and changing consumer habits.

Amazon brings back summer beauty event

The sale, which kicks off Monday and runs through May 10, features deals on brands like Charlotte Tilbury, Biodance, Dyson and Estée Lauder.

Dollar General names VP of supply chain optimization

Matt Lucas will guide improvements in the retailer's supply chain network, while Kyle Gorman was promoted to vice president of distribution.

Best Buy CEO Corie Barry to step down as sales stagnate

Chief Customer, Product and Fulfillment Officer Jason Bonfig, who leads the retailer's ads and marketplace businesses, will succeed her on Oct. 31.

Hosted.com® Examines Impact of DDoS Attacks and AI Traffic on Websites

Hosted.com® highlights how evolving DDoS threats and AI-driven traffic are influencing website stability and resource management for SMEs. Hosted.com® looks at how targeted malicious traffic attacks and the increasing number of automated requests made by AI crawlers are affecting websites. Focusing on performance, uptime, and resource allocations, and how to prevent them. These changes in traffic […]