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20,380 articles covering the AdTech ecosystem
Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”
If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture on the world stage, just you wait. According to TikTok Korea, the sealing of the honmoon was only the beginning. The Seoul-based arm of the popular video app teamed up with consulting firm Kearney to measure the economic impact of K-culture on TikTok. After surveying 3,300 consumers between the ages of 16 and 49 across 10 countries -- the U.S., the U.K., the Philippines, Saudi Arabia, Mexico, Brazil, France, Japan, Indonesia, and Vietnam -- TikTok Korea and Kearney connected in-app behaviors to purchases. Visit Tubefilter for more great stories.
As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?
Netflix is spending freely to bring some of YouTube's top channels into its library, prompting a slew of seven-digit counter-offers from Google's video hub. YouTube is clearly eager to limit Netflix's creator push, but a recent report suggests that the best way to take on Netflix might involve doing nothing at all. I'm talking about a raft of data collated by the intelligence company Apptopia, which tracks user activity on mobile apps. Apptopia compared Netflix's numbers to YouTube's and uncovered an intriguing trend: Ever since Netflix started encroaching on YouTube's territory, it has been losing access to the latter company's users. Visit Tubefilter for more great stories.
Schrodinger’s platform: YouTube is TV, and it isn’t
The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the most prestigious speaking engagements in the U.K. In 2026, Pedro Pina had the privilege to deliver it. Pina, the VP of EMEA at YouTube, gave his speech amid tenuous circumstances. YouTube is dominating viewership on TV screens; month in and month out, the platform holds the largest market share in The Gauge, Nielsen's periodical tabulation of streaming traffic. That power position is causing unease among traditional broadcasters, especially in the U.K. The nation's biggest broadcasters -- familiar names like ITV and BBC -- worry that they're in an unwinnable position. Visit Tubefilter for more great stories.
How To Add Google’s Preferred Sources Button To Your Website via @sejournal, @vahandev
Add Google's Preferred Sources button with the standard embed, a configurable WordPress widget, or a deeplink. The post How To Add Google’s Preferred Sources Button To Your Website appeared first on Search Engine Journal.
Guide Dogs highlights life firsts in debut work by Fold7
The campaign explores how Guide Dogs supports people with sight loss to overcome barriers and achieve significant life firsts.
Tate Modern highlights Frida Kahlo exhibition with film
Campaign was created by Ace of Hearts.
Shouldn’t we all be at the Edinburgh Fringe?
The Scottish capital and the world's largest arts festival should be where adland heads for inspiration, not the south of France.
WPP accuses Foster of 'misconduct' and seeks 'monetary sanctions'
Richard Foster's legal team said WPP's motion 'lacks merit'.
Watch the newest commercials from Dior, Sling, Chick-fil-A and more
Natalie Portman stars in a Dior spot for Miss Dior Eau de Parfum.
Ticker: Technical Issues Temporarily Forced CNN Off the Air
The interruption lasted more than 30 minutes on Monday.
What our reporters are hearing—the big hurdle all small agencies have to deal with
We asked agency reporters Lindsay Rittenhouse, Brian Bonilla and Ewan Larkin to share insights emerging from their conversations and reporting—observations that offer Small Agency Network members an inside look at the issues shaping the agency business.
Trader Joe’s names new chief information officer
Prabash Coswatte joined the specialty grocer from Heritage Grocers Group, where he served as chief operating officer.
The Friday Checkout: Why did Walmart take so long to adopt tap-to-pay?
The nation’s biggest retailer is finally embracing the technology behind widely popular payment methods like Apple Pay after years of rejecting it.
Dollar stores grow sales as grocers grapple with weak results
Dollar General and Dollar Tree both recorded comparable-store sales increases of more than 3% during their latest quarters.
The Weekly Closeout: Arc’teryx vet heads to Helly Hansen, Avon North America to be acquired
Kontoor Brands tapped C.J. King to lead Helly Hansen’s North American sports division, while Regent’s deal reunites the beauty company with Avon International.
Ulta leans into exclusivity amid Target Beauty Studio competition
The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.
Nike names Walmart vet as commercial chief, months after cutting role
Jane Ewing joins the company next month and will be “vital” to strengthening connections across the organization, CEO Elliott Hill said.
VideoProc Addresses Common AIGC Quality Challenges with AI-Powered Video and Image Enhancement
VideoProc launches a new AIGC campaign to help creators upscale and enhance selected AI-generated videos and images while reducing unnecessary generation costs. VideoProc from Digiarty Software, has launched a new AIGC-focused campaign to help creators improve AI-generated videos and images after generation. The campaign addresses common post-generation challenges, showing how creators can select the best […]
Online Sleuthing Is Out of Control, and the Vitriol Against Patrick Clancy Proves It
The trial of Lindsay Clancy, a former labor and delivery nurse who admitted to strangling her three young children before attempting suicide in January 2023, has become the latest true crime sensation largely due to social media. Amateur sleuths, armchair lawyers and influencers have turned the soon-to-conclude trial into snackable, whodunit content, dissecting every detail […]
Old Navy is rewiring its marketing strategy after summer traffic bust
A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.
AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It via @sejournal, @gregjarboe
When Meta's ad AI altered approved creative without warning, it exposed a deeper problem: marketing teams rarely define who owns AI mistakes after sign-off. The post AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It appeared first on Search Engine Journal.
8 Marketer Moves to Know This Week: Wendy’s, Skims, Kohl’s, and More
A roundup of this week's biggest marketing leadership moves
A Retailer’s Checklist to Prevent the Next Target Costume Blunder
When does an apology stop being a checkbox exercise as opposed to a genuine learning moment?
Dollar stores gain as Americans stretch budgets
Dollar General and Dollar Tree both reported second quarter increases in average ticket and traffic amid a tough macroeconomic backdrop.