7,599 articles covering the AdTech ecosystem
A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.
J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.
Companies are in a land grab for data.
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator. The post How B2B marketers can prepare for AI agents that do the buying appeared first on MarTech.
Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits. The post Why direct traffic in GA4 isn’t what it looks like appeared first on MarTech.
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. The post Salesforce and HubSpot reshape partner programs for the AI era appeared first on MarTech.
AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures. The post AI speeds up CX, but alignment still decides success appeared first on MarTech.
New capability expands Devnagri’s Sovereign Language Infrastructure with enterprise speech recognition and voice generation for multilingual digital systems. Devnagri AI, the Sovereign Language Infrastructure company for regulated and enterprise-scale organizations, announced the launch of Speech AI, a new capability designed to enable multilingual voice interactions across enterprise systems and digital customer journeys. Speech AI expands […]
“Significant” investment in AI has tripled compared to the previous year and half of organizations are now committing more than 20% of their total tech budget to scaling AI initiatives. As AI investment soars, the race for agentic is outpacing the modern data infrastructure required to support it. This is according to a new Semarchy survey of […]
Google's John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it. The post Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive appeared first on Search Engine Journal.
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising. The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.
Top shareholder Vin Murria rejoins board.
Veg box service selects parter after competitive pitch.
Following the broadcast of Molly vs the Machines on Channel 4, the broadcaster's chief commercial officer makes the case for responsible advertising choices and how they can align with effectiveness.
Social shop will produce work for Tropicana, Naked and Copella.
Tate is currently strategic transformation partner at Common Interest-owned brand consultancy TwentyFirstCenturyBrand.
Ete Davies will report to Sven Huberts, global president at LePub.
Advertising has been on an apology tour for so long we should start earning air miles.
Creatives from Wieden & Kennedy London and Wonderhood Studios critique a selection of the latest ads.