Schrodinger’s platform: YouTube is TV, and it isn’t

The MacTaggart Lecture, hosted each year at the Edinburgh TV Festival, is one of the most prestigious speaking engagements in the U.K. In 2026, Pedro Pina had the privilege to deliver it. Pina, the VP of EMEA at YouTube, gave his speech amid tenuous circumstances. YouTube is dominating viewership on TV screens; month in and month out, the platform holds the largest market share in The Gauge, Nielsen's periodical tabulation of streaming traffic. That power position is causing unease among traditional broadcasters, especially in the U.K. The nation's biggest broadcasters -- familiar names like ITV and BBC -- worry that they're in an unwinnable position. Visit Tubefilter for more great stories.

Last updated Aug 28, 2026 by ATDb automated enrichment