Korean exports will become a $30 billion industry on TikTok by 2030. Welcome to “K-culture 4.0.”

If you thought the KPop Demon Hunters bonanza of 2025 represented the peak of Korean culture on the world stage, just you wait. According to TikTok Korea, the sealing of the honmoon was only the beginning. The Seoul-based arm of the popular video app teamed up with consulting firm Kearney to measure the economic impact of K-culture on TikTok. After surveying 3,300 consumers between the ages of 16 and 49 across 10 countries -- the U.S., the U.K., the Philippines, Saudi Arabia, Mexico, Brazil, France, Japan, Indonesia, and Vietnam -- TikTok Korea and Kearney connected in-app behaviors to purchases. Visit Tubefilter for more great stories.

Last updated Aug 28, 2026 by ATDb automated enrichment