News

If there are two things ad tech isn’t short on, it’s acronyms and, more recently, AI product demos. But MCP – short for Model Context Protocol – is more than another TLA (sorry, three-letter acronym) or AI buzzword. Metaphorically speaking, it’s plumbing for AI: the piping that lets large language models connect to other software […] The post Understanding MCP, The ‘Universal Adapter’ For AI In Advertising appeared first on AdExchanger.

Within the high-stakes produce category, citrus stands out as both a staple and an opportunity.

Retail wasn’t out of style in 2025, shoppers simply chose more carefully. See the trends that filled bags, emptied shelves, and set the tone for retail’s 2026 runway.

Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

The retailer expects to boost its supply chain spending this year as it rolls out more shipping options in California, Texas and other states.

Fixed-price, manual audits with prioritized action plans join KLOTA’s growing suite of diagnostic tools for online retailers. KLOTA, a Sweden-based digital performance consultancy specializing in e-commerce growth, has launched two new expert-led audit services: SEO Analysis and Google Ads Analysis. Both services are available at fixed prices with no ongoing commitment, delivering prioritized action plans […]

AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions […]

New innovations in advanced AI classifiers and customizable contact summaries empower organizations with deeper insights, faster discovery, and greater operational efficiency CallMiner, the global leader in customer experience (CX) automation powered by deep conversation intelligence, announced several new and enhanced AI capabilities that strengthen its market-leading platform. These updates deliver greater personalization, enhanced contextual understanding, […]

KIVI CTV, a specialized AdTech company operating a full-service Connected TV (CTV) ecosystem across Latin America and the United States, announced the appointment of Felipe Cortelezzi as Chief Executive Officer, reinforcing its next phase of revenue-driven expansion. KIVI is bridging the gap between iconic content and sophisticated CTV demand, managing a diverse portfolio of premium […]

Zefr announced it has received Media Rating Council (MRC) accreditation for Content-Level Brand Safety and Suitability labeling and reporting of YouTube English-language in-stream YouTube video content across desktop, mobile web, mobile app, and connected TV environments. The accreditation is the first of its kind for a third-party platform integration, following the completion of the MRC […]

An independent orchestration layer enabling enterprises to build, deploy, and govern AI systems at scale for the world’s leading companies Introducing three first-to-market products: a business-friendly AI agent generator, systems of agents that run entire business lines, and cross-platform observability to track the business outcomes agents produce Dataiku announced the launch of the Platform for AI […]

New capabilities give data, AI, and engineering teams cost attribution, benchmarking, traceability, and integration across LLMs and agents. Revefi today announced AI Observability and Agentic Observability, new capabilities that extend its platform to give enterprises greater visibility into the performance, cost, and reliability of LLM and AI agent deployments. The announcement coincides with the Gartner […]

Award-winning platform connects IoT sensor monitoring with operational workflows to help utilities modernize how they manage diverse infrastructure and improve its resilience at scale. Flowfinity Inc. announced the availability of its industrial remote monitoring platform, Flowfinity Streams, for utilities and municipalities. Municipal infrastructure operators are nearing a tipping point. Critical assets built decades ago must […]

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.

Executive chair steps down after four years in the role.

Lucky Generals created the work.

MarkApp has been recognised by The Financial Times and data research partner Statista in the FT1000: Europe’s Fastest-Growing Companies 2026 ranking, securing the 2nd position in the IT & Software category and 11th place overall across Europe. The annual list [...] The post MarkApp Ranked Among Europe’s Fastest Growing Companies in The Financial Times FT1000 2026 appeared first on ExchangeWire.com.

A 3-D billboard on Melrose and Sycamore places the show’s characters inside oversized pill packaging.

J Balvin and Amber Mark lead a new version of the classic rock track, released through Coke’s Real Thing Records.