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20,380 articles covering the AdTech ecosystem
Best-in-class martech depends on your business context
Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be better. The post Best-in-class martech depends on your business context appeared first on MarTech.
The only way to know what your ads really did
Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly generated. The post The only way to know what your ads really did appeared first on MarTech.
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today rather than money already booked over a full year.
AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch
The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI marketing platform Optimizely announced the launch of Virtual Teammates, which are… exactly what they sound like: AI personas, each with […] The post AI Bots Are Now Your Colleagues, Thanks To Optimizely’s Latest Launch appeared first on AdExchanger.
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign.
Google’s Mueller Shares Their Experience With Markdown For AI SEO via @sejournal, @martinibuster
Google's John Mueller shares what happened when he checked whether AI crawlers were actually asking his sites for markdown. The post Google’s Mueller Shares Their Experience With Markdown For AI SEO appeared first on Search Engine Journal.
Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better via @sejournal, @brookeosmundson
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal.
Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign
Underdog’s new campaign features actor Paul Walter Hauser.
Fernando Machado Just Let 100 Creators Loose in 50 Chipotle Kitchens
In his first campaign for the burrito chain, Machado is building on its long-running "Behind the Foil" campaign
The terrifying loophole in your autonomous tech stack
AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures The post The terrifying loophole in your autonomous tech stack appeared first on MarTech.
Is your payment experience holding back your omnichannel strategy?
Omnichannel strategy is only as strong as its weakest checkout.
AI is not replacing EDI. It is fixing what was always wrong with it
AI isn't replacing EDI. It's fixing the maintenance overhead that has always made it expensive.
Budget Direct Holds AI Search Lead as Somantra Data Shows Visibility and Brand Consideration Are Diverging in AI Search
Somantra’s latest research tracking 20 Australian insurance brands finds NRMA has overtaken Allianz on ChatGPT, while Budget Direct Holds AI Search Lead. Somantra, the AI search brand mindshare tracking platform, released its third audit in the AI Search Visibility series, tracking how 20 Australian general insurance brands appear across ChatGPT and Google AI Overviews from […]
The retail marketer’s BFCM readiness playbook
Is your brand BFCM-ready? Find the gaps before peak season hits.
America’s 250th proves heritage marketing is for every brand
Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.
Claude Searches Web Differently From Claude Code, Data Shows via @sejournal, @MattGSouthern
New data finds Claude and Claude Code search at different rates, mention different brands, and send their agents to different types of pages. The post Claude Searches Web Differently From Claude Code, Data Shows appeared first on Search Engine Journal.
UCP Releases Spec Update With Schema Changes via @sejournal, @MattGSouthern
The Universal Commerce Protocol's first spec release since April adds grocery readiness, lays groundwork for food and lodging, and brings schema changes. The post UCP Releases Spec Update With Schema Changes appeared first on Search Engine Journal.
Fernando Machado on Chipotle’s new creator-led campaign—and how to turn over control without getting in trouble
The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain.
Why AI CMOs have a problem that goes beyond advertising
It’s hard being a chief marketing officer for AI products, but they could find advertising inspiration from rivals and cut through the negativity.
ADWEEK Creativity Advantage: A Sports Marketing Renaissance Opens the Playing Field to New Brands
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
Omnicom Media Officially Launches Hearts United
New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]
GeeLark Expands Its AIGC Suite and Opens AI Content Creation to Free Users
GeeLark announced a major expansion of its AIGC capabilities, introducing new AI models and editing tools for social media content creation. Previously available only to paid users, GeeLark AIGC can now also be used on the free plan. The update gives more social media managers access to AI content creation within the same platform they […]
Operata deepens Observability across AI to human agents – launching the control layer for CX
To address the growing complexity and operational blind spots of fragmented CX AI Agent and CX tech stacks, Operata introduced expanded CX AI Agent Observability. CX observability is the critical control layer to monitor, assure, diagnose, and optimize AI and human agents as they work together to deliver the best customer experiences. Every AI interaction is now […]
TempoMails Expands Temporary Email Access for Users Worldwide
TempoMails, a temporary and disposable email platform, is expanding access to web-based temporary inbox functionality for users seeking a separate email address for short-term online activities. The platform enables users to generate disposable email addresses without creating a conventional email account and receive supported messages directly through a browser-based inbox. TempoMails is designed around the increasing […]