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How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign.

Last updated Aug 31, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Aug 31, 2026
Topic
Domino's
Mentions
2